Abstract:
This investigation report on XXXX Pharmacy is to use scientific methods to purposefully and systematically collect, record, and organize information and data about the pharmacy calcium tablets business market, to analyze the sales of calcium tablets within the pharmacy, to understand the current situation of the pharmacy calcium tablets sales market and its development trend, and to provide the pharmacy industry with investment decisions or marketing decisions. Objective and correct information. Including the basic situation of the drugstore, in-store sales competition, business strategies and sales targets. In the survey activities to collect, organize and analyze the market information of pharmacy calcium tablets, to master the law and trend of market development and change of pharmacy calcium tablets, to provide reliable data and information for enterprises/investors to carry out calcium tablets market forecast and decision-making, so as to help enterprises/investors to establish the correct development strategy.
Key words:
XX Pharmacy Calcium Tablets Drug Sales Investigation Report
1. Preface
1.1 Purpose of the investigation
Through the field investigation of the sales of calcium tablets in the XXXX Pharmacy, to enhance their own social practice in marketing, for the purchase of calcium tablets in the pharmacy, the sale of the theoretical reference basis.
1.2 Investigation time
December 5, 20xx - December 8
1.3 Investigation location
XX Road XX Pharmacy
1.4 Investigation object
The actual situation of the sale of calcium tablets in XXXX Pharmacy to Understand, analyze, including the arrangement of personnel in the sales area of calcium tablets, the main consumer groups of calcium tablets, the daily sales volume of calcium tablets, the promotional activities of calcium tablets, calcium tablets and other preferential activities.
1.5 Survey Objects and Methods
Through the field investigation of the sales of calcium tablets in XXXX drugstore, using the method of inquiry and investigation in the store to carry out the investigation. Understand the situation of the marketing of calcium tablets in pharmacies.
2, the store calcium tablets sales competition
XXXX drugstore promoter is responsible for calcium tablets in the drugstore promotion and sales work; do a good job of the company's calcium tablets in the drugstore display and display; can actively participate in the drugstore organization of calcium tablets promotional business, calcium tablets product knowledge training. Can take the initiative to cooperate with various calcium tablet promotional activities organized by the Department of Pharmacy; immediate feedback of various calcium tablet market information and sales data. Team leader or lobby manager character to treat people kindly, polite, calm, generous, cheerful, with a certain degree of professional skills in pharmacy, has a good psychological quality and social interaction ability, and can properly deal with XXXX pharmacy in a variety of work arrangements.
XXXX's calcium tablets promoter between the ages of 18-40 years old, with good medical expertise, familiar with the functions of the calcium tablets and precautions, able to explain the calcium products to customers, outgoing personality, strong communication skills. Have a wide range of interpersonal relationships, can often buy calcium tablets to do data archives, understand the customer's condition, know the customer often buy calcium tablets category, to create a "know yourself and know the enemy, hundred battles to win" competitive atmosphere. Promoters can be in the lobby manager's `lead, according to the overall planning of the drugstore's calcium tablets sales, to assist the team leader to develop monthly, quarterly and annual calcium tablets promotional plan; in the normal sales of regular calcium tablets under the premise, but also actively responsible for the promotion of the drugstore's calcium tablets of the new products, to expand the drugstore's calcium tablets product categories, to provide satisfactory service for more customers. At the same time, everyone has done a good job of after-sales service, the establishment of a good customer relationship; the end of the month can be completed on time and quality of the promotional activities of the sales statistics report; in addition, actively in accordance with the calcium tablets promotional plan to implement promotional activities.
4, business strategy, the main products
The main sales of Calcium D300 chewable tablets, winter is the most suitable for calcium, many parents will give their children to buy calcium tablets, it is estimated that the sale of 500 boxes, according to the sales volume will be adjusted in a timely manner to the number of orders, according to the survey, last year and the year before last year, XXXX Pharmacy has been very good sales performance of calcium tablets this season.
5, the sales target of calcium tablets, expect the monthly sales value to reach 15 million.
Through this on-site inspection of the target pharmacy, I deepened my understanding of the basic situation of the pharmacy business area, store environment, calcium business varieties, calcium display, calcium consumer group analysis, calcium promotional activities. Learned to analyze the sales competition of calcium tablets in the pharmacy. Understand the XXXX pharmacy calcium tablets business strategy and current goals, recent goals, long-term goals and other content, consolidated the learned professional knowledge.
Conclusion This survey only represents my personal opinion, the development of marketing strategies on the sale of calcium tablets in the pharmacy also needs to be combined with the geographic location of the drugstore as well as the drugstore's foot traffic and economic strength to decide.
Pharmacy Research Report 2Drug retailers (pharmacies) in the drug business process, will be more or less sales of medical devices, and drugs, medical devices in the sales process should also be the implementation of the appropriate systems and regulations, however, most of the pharmaceutical companies are often violating these systems and regulations, ignoring the management of medical devices. The author analyzes some of the problems found in the daily supervision as follows.
I. Problems:
1, device knowledge is not enough. Many pharmacies, especially the county below the drug retailer responsible for most of the only high school education, individual only middle school education, they are not very clear about the relevant laws and regulations of medical devices, the quality of medical devices to pay attention to the management is not enough, resulting in the implementation of a variety of rules and regulations of the enterprise is not in place, the existence of management loopholes and certain safety hazards. At the same time, due to limited awareness, lack of necessary knowledge of medical devices, especially the definition of medical devices is not well understood, which will inevitably lead to the emergence of this or that in the business process of violation of the problem.
2, unlicensed or over the scope of business. Many enterprises have only one or two types of medical device licenses, but the expansion of three types of business without authorization; there are some drug retailers who believe that some of the second class medical devices can be operated without a medical device license, so they take for granted that all of the second class medical devices and even three types of medical devices.
3, the purchase channel is not standardized, storage acceptance is not strict. A lot of medical devices business units do not strictly according to the development of the system procurement, or simply do not have the appropriate system. In the procurement process, there is no request for product-related qualification certificates, and even directly from the private hands of the phenomenon of procurement. Because the purchase channel is not standardized, so some companies do not fill in the medical device purchase, acceptance records in accordance with the regulations, only fill in part of the product information, or simply do not fill in. The purchase channel is not standardized, storage acceptance is not strict, is bound to bring hidden danger to the public with the safety of the device.
4, custody, storage unreasonable. Many companies believe that the medical device products in the custody, storage, there is no special provisions, so the maintenance of medical equipment is not too much attention, and it is this kind of indifference, some of the medical equipment due to the custody, storage is unreasonable and lead to a decline in product quality. For example, some rubber products are placed in a high temperature environment for a long time and caused by aging.
5, adverse events are not monitored. Pharmacies in the sale of medical devices, did not realize that the collection, collation, reporting of adverse events of medical devices is its legal duties and obligations, some companies on the product of the adverse events itself there is a cognitive misunderstanding, less willing to disclose such problems, for fear that this will cause a bad influence on the enterprise, simply do not report or concealment.
The way to deal with it
1, strengthen the training. First, strengthen the medical device regulatory staff business training. Law enforcement officers should first study the medical device laws and regulations, to fully grasp the familiar medical device legal system; secondly, in-depth study of medical device classification rules and other business knowledge, in the work of helping and guiding enterprises to standardize the operation of medical devices. The second is to strengthen the training of medical device practitioners. As medical device practitioners, first of all, to learn medical device related laws and regulations, quality management knowledge, improve their legal literacy and quality awareness; secondly, to learn about medical device adverse event monitoring knowledge, understand its responsibility and significance, for the regulatory authorities to monitor the quality of medical devices to provide first-hand information; finally, but also to strengthen the internal training of the enterprise, each enterprise to develop a training program, to ensure that all employees can get the laws and regulations, medical device classification rules, and other business knowledge. To ensure that all employees can get the laws and regulations, practice skills and professional ethics training, according to the provisions of the assessment and record.
2, strengthen the supervision. The first is to change the concept of supervision. For a long time, for the pharmacy operation of medical devices, the Food and Drug Administration has a heavy drug light device regulatory thinking, in order to ensure that the people's health and safety of the device, medical device regulatory work to manage the device with the management of drugs in the same important position, drugs and medical devices with the supervision, **** to promote. The second is to strengthen the daily supervision. To enhance the number of daily supervision, comprehensive supervision and key supervision combined, both to eliminate regulatory dead ends, but also to improve regulatory efficiency. Those who are not required to apply for "medical device business enterprise license" or unauthorized changes in the license program, over the scope of operation of medical devices and other acts to be investigated and dealt with in accordance with the law, we must check the implementation of various rules and regulations of the enterprise and the problems found one by one in the record. Third, strengthen technical supervision. Food and drug supervision departments at the grassroots level in the supervision of medical devices should not only stay in the view of the product qualification, import channels, expiration date and other general way, should be further involved in the professional and technical aspects of medical devices, technology as a support to strengthen the supervision.
3, the implementation of medical device quality certification system. In order to ensure the quality of drugs, the National Bureau of the formulation of the "Drug Business Quality Management Code". Pharmacy in the operation of drugs, must be mandatory through the drug GSP certification. However, so far for this reason, there is no similar specification to ensure the quality of medical devices. As a regulatory authority, it is necessary to implement as soon as possible a medical device quality certification system similar to that of drugs, to ensure the quality of medical devices from the six aspects of management responsibilities, personnel and training, facilities and equipment, purchase and acceptance, display and storage, sales and service, and so on, so as to standardize the operation of medical devices.
4, the establishment of corporate integrity system. Now the regulatory authorities around the world have established a corresponding integrity file for pharmacies. As part of the business operation, the operation of medical devices, although the amount of small, but prone to problems are quite a lot. Supervisory departments should be on the pharmacy business medical equipment to establish the same evaluation system, the medical device violations recorded as one of the criteria for evaluating the integrity of the enterprise. Through the establishment of a sound integrity file, record the breach of trust behavior, announced the degree of integrity, to promote enterprises to enhance the sense of integrity and self-discipline, consciously regulate the operation of medical devices. Supervisory departments can also be based on the degree of corporate integrity, the implementation of categorized supervision, thereby further reducing regulatory costs and improve regulatory efficiency.
Pharmacy Research Report 3Introduction: At present, the domestic pharmaceutical market is increasingly competitive, the survival of pharmacies and clinics is also the focus of attention of the majority of industry insiders. Recently, the author through visits to the central city of Luzhou City Xuyong County, the city north of the new district and the jurisdiction of the four towns (Maling Town, Jiangmen Town, Lubu Town, Houshan Town) of the pharmacy, clinic, health care service station in charge or purchasing staff, the local pharmacy, clinic to do the survival of the situation of the relevant survey.
First, the business model of operation varies
This year by the impact of the macro-economic weakness, the consumer demand for health care consumption has weakened, the health insurance varieties of dependence on a higher. Therefore, the pharmacy operator in the health care and non-medical varieties of the proportion of capital investment has been reduced. More profits are realized through the guide to recommend other small manufacturers, small brands of varieties.
Through the 23 pharmacies visited, 18 were found to be included in the category of urban basic medical insurance designated retail pharmacies; Shengjie Pharmaceuticals (directly operated chain stores), Renren Kang Pharmacy, etc. (chain, franchise) in the optimization of the product range, a complete range of basic medicines, and the store environment is clearly stronger than other brands of pharmacies. This is also the embodiment of the pharmacy differentiation strategy.
In addition, some of the chain pharmacies have obtained special permission to sell infant formula milk powder, and infant formula milk powder counter. Expanding the scope of business is undoubtedly another new initiative for pharmacies to implement differentiation strategies and enhance competitiveness in the industry.
Second, the interpretation of the pharmacy, clinic procurement
By **** enjoy commodity information resources, is conducive to reducing the procurement cost
Investigation visits found that the Xuyong local major chain, join the pharmacy more than through a platform to publish, share procurement information, which is the industry known as the Pharmacy Alliance, which can make the member of the It enables members to realize the commodity information resources **** between them. Pharmacy Alliance requires its members to provide the real procurement cost of the pharmacy, including the name of the product, specifications, manufacturers, suppliers, settlement methods, purchase price, etc., the information is released on a specialized website platform, members of the unit enter the name of the unit and password, you can see the online price comparison system. According to the high and low purchase prices of different products in each pharmacy, data and products can be exchanged freely among member units. Due to the *** enjoyment of purchasing information, it can provide a price comparison basis for purchasing management, and the purchasing cost can be directly reduced. This is also the current chain and franchise pharmacy compared to the advantages of a single drugstore.
Joint purchasing, effectively improve the bargaining power of the purchasing side of the pharmacy's procurement of procurement batches, the phenomenon of a single batch of procurement of small quantities, so that the bargaining power of the upstream suppliers is particularly weak, in this regard, Xuyong County, the pharmacy alliance through their respective take out some good products in the platform for the main thrust of the purchasing network to do larger, and then joint procurement, and finally to the upstream enterprises bargaining for more benefits, while at the same time, the chain and franchise pharmacy can provide a basis for comparison of price management. The company's main goal is to provide more benefits, and at the same time, it also strives for more operating space for the distribution cost of the pharmacy.
Third, the clinic price advantage is weak, the system needs to be perfected
According to the research, the doctor's policy is not clear, private clinics and private hospitals have not yet fully liberalized the policy, the health care system has not yet been perfected, there is no reasonable tiered services and tiered fee service standard system, the price of health care services has been distorted, the policy and institutional barriers lead to a long period of time. The price of medical services has been distorted for a long time, and the policy and institutional barriers have led to the weaker price advantage of retail clinics, not to mention the ability to dock the payment of health insurance. In addition, there is a backlog of capital advances in township private clinics, given the time constraints of the NPP reimbursement (which is regularly returned to the clinic the following month). In this way, in the drug procurement process, the payment method of payment for goods will be more likely to choose the cash delayed payment to cope with the financial pressure.
Fourth, the medical service resources are not fully **** enjoy
I research found that the current township health institutions lack of connectivity **** enjoy the platform, and the various types of health institutions at all levels of cooperation is not enough, the synergy is not strong, the service system is difficult to effectively deal with the increasing seriousness of the high incidence of chronic diseases and other health problems, the patient's health care costs. Increase. The author in Xuyong a township clinic, had met patients who came to seek medical treatment, according to its reflection he was in the local another small private clinic a few days ago when the examination, the doctor told him to suffer from a difficult disease, said that the need for phased medication in order to determine, but the patient reflected that this pre-medication costs spent more than 100, no effect, and then changed this clinic, ate for a few days, the pain is obviously better, like a similar situation There are countless similar cases. In fact, the root cause of this also lies in peer competition. For some difficult to deal with, in the big city, often have a network remote diagnosis platform to assist, and in the township grassroots medical units or clinics, there is an urgent need for such high-quality health care resources to get **** enjoy.
Fifth, e-commerce in the pharmacy, clinic drug procurement still has great potential
E-commerce is a new model of cooperation. At present, the Xuyong area of the pharmacy and clinic through the 101 medicine, Rongjin medicine, Soso medicine and other online platforms to purchase Western medicine as well as varieties of proprietary Chinese medicine, although the Chinese medicine drinks regardless of its monthly frequency of online purchases or purchase amount accounted for a significantly smaller, more selective offline telephone contact + delivery, but the phenomenon of online purchase of Chinese medicine drinks is becoming increasingly common. At present, the excellent pharmacy purchasing and marketing alliance takes e-commerce as the means of information communication, drug purchasing and marketing as the basic business support, provides management output and logistics solutions to obtain greater value-added space, and takes the satisfaction of cooperative customers and profit margins as the control indexes. Online trading can be through the management output, information resource sharing and logistics solutions output, will inevitably form a direct competition to the offline distribution channels. At present, the relevant state ministries and commissions are actively introducing incentives to guide offline transactions to the online transfer, so as to continuously grow the scale of e-commerce transactions.
In summary, the study found that the development of pharmacies and clinics in Xuyong County, Luzhou City, which is located at the junction of Sichuan, Yunnan, and Guizhou Provinces, is only a microcosm of the current state of the industry, and the competition is brutal, and the relevant national policies and systems need to be improved, so that the popularity of e-commerce in the future will better promote the industry to achieve resource integration and cooperation***.