There are also a lot of ways to expand customers offline in the medical beauty industry with channel referrals. In the last 2 years, we are in the installment payment popularity, beauty salons, nightclubs, as well as the training institutions of the net red, will give the medical beauty institutions or channel hospitals to carry out a part of the customer's resources import, belongs to the channel referral. Especially in some large cities, channel referrals are more popular in the way of expanding customers. Dissimilar industry cooperation. With the medical and beauty-related industry institutions, such as: banking, education, fitness, beauty and other business alliances, called hetero-industrial cooperation mode, channel referral provides us with prospective customers, hetero-industrial cooperation provides us with potential customers. The customers of the heterogeneous cooperation need us to carry out preliminary training, preaching, preaching, education, so that they become our future customers. Outdoor advertising. This approach is more common in traditional medical aesthetic organization operations. What are some aspects of traditional outdoor advertising? For example, self media: you can do some brand advertising, but also can do the stage of the event promotion. Outdoor advertising among the frame, are as a short-term sales type of a channel, a communication channel. Outdoor advertising in the big signs will form the major hospitals brand communication media, most of the ads on the big signs are brand image ads. It is more popular in these 2 years, for example, Yixing, including other organizations will cooperate with high-speed rail, subway, which belongs to the brand image advertising. Other aspects of outdoor advertising, such as street signs and bus bodies. Outdoor advertising is a communication channel based on the traditional beauty industry, as a communication medium for the organization's external publicity, to increase the exposure of the entire medical beauty organization, so that the majority of the customer base to recognize the organization. It is basically promoted through traditional outdoor advertising. Word-of-mouth recommendation. It is through the higher satisfaction of the old customer organization to bring new customers. You can see the technology and service quality of the whole hospital from the proportion of old customers bringing new customers. Old with new is mainly word of mouth recommendation, word of mouth, the organization itself, whether it is technology, service quality must have a remarkable place, or the old customer has a certain point of profit, she can be recommended from the new customers to get some benefits. The ratio of old to new customers can reflect the operation ability of the whole medical beauty organization. In word-of-mouth recommendation, in addition to old customers recommending new customers, you can also do salon activities, salon activities are divided into 2 models: ① sales-type salon. It is mainly to charge performance, which is a marketing method with the theme of experts, new product releases or sale of cards and coupons. ② Service-oriented salon. The main purpose is to do sticky customer service, the performance mode of parenting, education, fitness, beauty and clothing matching and women's self-cultivation has been improved. Like flower arrangement, jewelry appraisal, wine tasting and tea ceremony are all service-oriented salons. Service-oriented salons can enhance the interaction between the organization and regular customers, and some DIY service-oriented salon activities are more popular nowadays. For example, lipstick production, soap production, flower arrangement art, these are more popular with female friends. Organizations with a large inventory of clients are advised to hold a service salon once a month. This may not provide immediate benefits in the near future, but it will be very helpful for the long-term development of the hospital and pave the way for the future development of the hospital. In our offline customer development link, the basic ratio of sales salon and service salon is 1:1, or even 1:2. scene marketing. We often hear these words: light medical beauty, skin management center. In the case of developed cities and high customer volume, many institutions will use light medical beauty, consultation points or skin management center to do brand promotion. A representative example is that there are many consultation points in the underground passage of Nanjing Xinjiekou, which is a brand image store and a channel for expanding customers to the outside world to show the form of expression. In addition to the mode of consultation points, skin management center is also very famous, it is mainly beauty salon, no medical license but can do experiential services. For example, hydration, Korean small bubbles, water or the introduction of hyaluronic acid, hydration type, etc., through the ground push way to let customers first to the skin management center to do the experience, in the process of the experience can be with the customer to produce a connection, to attract them to the store, this is the model of the skin management center. Another is the model of light medical beauty stores, the so-called light medical beauty, is light marketing, asset-light way, is to register beauty dermatologic surgery, do skin beauty and micropigmentation injection. The above several scenarios of marketing is mainly based on experiential marketing, so that customers have contact with the organization, in the process of contact, let him experience the entire service process, zero distance contact with customers, take the opportunity to promote the project, referral or local consumption. Brand activities. The more common public welfare line, the pink ribbon type, belongs to the public welfare route of the brand activities. There is also a talent show route, such as breast modeling contest, campus angels, etc., in determining the theme of brand activities can be based on their own ideas to develop a series of brand activities. Facing different groups of people, for example, when facing young groups or school groups, you can do the campus angel type; if you do the operation of large projects in the late stage, you can do the type of breast model contest. The main thing is based on the main line of marketing, or the next stage of the main push of the product to decide the activities, through the activities to improve brand awareness, even if there is no excessive gains at that time, but also in the long term there will be a better launching point.