Directions and trends in medical aesthetics: expanding customer base and explosive growth trend, sustainability of cosmetics and plastics industry, medical consumption and micro-plastic surgery occupy the main market of medical aesthetics, and aesthetic customers tend to rationalize consumption.
Trend 1: Expanding customer base and explosive growth trend.
The trend of global medical beauty development comes at the right time, while the United States, South Korea and Taiwan, the three relatively better medical beauty development countries have entered a period of slow growth, and China, as the world's third largest country of plastic surgery, there will be a greater development trend. As the aesthetic plastic surgery industry continues to grow, the expanding target group is reflected first and foremost in age: the age range has widened.
In the past, the customer base of the medical aesthetic industry was mainly consumers between the ages of 35 and 45, while now the main customers of the medical aesthetic industry are between the ages of 20 and 55. At present, the main force of China's plastic surgery consumers - the post-80s and post-90s groups - are relatively open-minded. Secondly, this is also reflected in gender: the main customers are still women, but the number of male customers has increased significantly.
Trend 2: Sustainability in the cosmetics and plastics industries.
With the gradual standardization of the beauty market and the maturity of professional technology, consumer demand for beauty will be on the rise, and the market outlook is still quite broad. According to relevant data, in recent years, the output value of the beauty industry has been significantly higher than the growth rate of the national GDP. The output value of the beauty industry is expected to double in the next few years. When plastic surgery and beauty organizations expand, the risk and difficulty of transformation will not be too great, as plastic surgery and beauty also straddle the two industries of medical services and consumer goods, with strong horizontal and vertical extension space.
Trend 3: Consumer healthcare and micropigmentation dominate the major market for medical aesthetics.
With the arrival of rational consumption, micro-plastic surgery has gradually become popular among customers. In the past, plastic surgery was characterized by a large number of operations, long cycles and slow recovery. Laser and injection as the main means of micro-plastic surgery just to make up for the shortcomings of the traditional plastic surgery, convenient and quick to eliminate the "knife" of the safety concerns of the people. Microplastic surgery is moving towards the direction of normalization of daily life.
Trend 4: beauty customers tend to rational consumption.
With the deepening of customers' understanding of beauty knowledge and the increasing standardization of the beauty industry, the blind consumption of the industry in the past, the space for speculation will become smaller and smaller, and the beauty industry that makes quick money will be gradually eliminated. Refer to the "2014-2018 China Beauty Salon Industry Operation Trend Analysis and Investment Potential Research Report" released by China Report Office.