Brand design is based on the correct positioning of the enterprise itself, based on the correct brand definition of the visual communication, it is an image entity to assist the development of the enterprise, not only to assist the enterprise to correctly grasp the direction of the brand, but also enable people to correctly and quickly on the corporate image of the effective deep memory. Brand design comes from the initial corporate brand strategy consultants and planning consultants to the enterprise after the strategic integration of brand design product packaging design product styling design: product packaging materials, shape, capacity, purchase feel, packaging concepts, merchandise display rationality design. Product packaging design: product trademark unity, serialization, overall style, visual concept and concept of refining the design. Product marketing product advertising strategy: product centralized advertising communication plan, target market attack strategy. Product promotion strategy: sales promotion, specific store promotion, activity promotion, festival promotion, price promotion, delivery promotion and other planning. Product promotion strategy: product manuals, product photography, product film and television advertising creative production, soft article advertising. Product promotion field: I. Brand image advertising part of print advertising promotion: magazines, newspapers and other print ads, such as the basic style, format, style overall planning. Film and television advertising promotion: creativity, script, directing, filming, digital production. Network interactive promotion: media advertising planning, other special media advertising creative design, etc. Second, the creative part of the corporate album corporate image album: the overall tone of the creative, picture photography, copywriting, computer design, printing, production supervision. Enterprise annual report album: according to five or ten years of an overall plan, picture photography, copywriting, creative design, printing, production supervision. Product image manual: product photography, copywriting, creative design, printing, production supervision. Third, the brand image display part of the corporate image display: display space design, display materials, display content, display production, supervision. Product promotion display: product display, product demonstration, product information, display environment, display production, supervision. Product promotion display: coordinated design, display staff quality training, display production, supervision and so on. Packaging: Product packaging is an important part of the product, it not only plays a protective role in the transportation process, but also directly related to the comprehensive quality of the product. The following are commonly used packaging materials and packaging forms: Tinplate box is a kind of packaging box, the material is tinplate. Because of the characteristics of tinplate, good ductility, antioxidant capacity, and its printing can be done on, not easy to break, can be made into a variety of shapes, easy to transport, become the first choice of packaging. Tinplate boxes can be divided into cigarette boxes, candy boxes, tea cans, coffee cans, health care boxes, perfume boxes, watch boxes, card boxes, CD boxes, gift boxes and so on. Wine boxes, ginseng cans, chocolate boxes, game boxes, ashtrays, etc. 1, daily necessities: tableware; wine sets; tea sets; kitchen utensils; clocks and watches; tools; hardware; batteries; other; 2, food: cookies; chocolates; mooncakes; pastries; confectionery; iced foods; convenience foods; grain and oil products, condiments; dried fruits; snack foods; dairy products; meat products; animal foods; other; 3, beverages: tea; coffee; water; soda; fruit juices Water; soft drinks; fruit juices; others; 4. Tobacco and alcohol: wine; liquor; beer; health drinks; cigarettes; cigars; 5. Cosmetics: cosmetics; perfumes; grooming products; beauty products; others; 6. Electronic and electrical appliances: computers; audio-visual equipment; cameras; camcorders; telephones; portable telephones; fax machines; televisions; irons; refrigerators; vacuum cleaners; lamps and lanterns; others; 7. Audio-visual products: compact discs; magnetic tapes. Others; 8, medicine and health care products: medical instruments, medicines, health care products; 9, handbags; 10, gifts; 11, stationery and sporting goods: stationery; office supplies; bookbinding appliances; materials and utensils for handwriting; materials and utensils for painting; art utensils; teaching materials; musical instruments; sports equipment; others; 12, handicrafts; 13, detergents, hygiene and extermination supplies; 14, textile and apparel: men's clothing; Women's clothing, underwear, women's underwear, bras; shoes and hats; socks; ties, turbans and scarves; gloves; odds and ends of clothing; leather products; bedding; other; 15, toys: game supplies; model toys; blocks and combinations of toys; puzzles toys; electronic toys; cartoon dolls; other; 16, souvenirs; 17, paints and coatings: Packaging materials: paper, metal, glass, wood, ceramics, plastics, cotton, linen, cloth, composite materials, other; packaging containers , composite materials, other; packaging containers: bottles, jars, barrels, boxes, boxes, baskets, bags, cans, blisters, other.