According to the 2005-2009 global beauty salon on the beauty salon business conditions survey results show that:
1, purely hand-operated service salon's survival rate of only 9.6%, and the introduction of high-tech beauty equipment project of the salon's survival rate of up to 86.6%! The difference between the two survival rates is 77%.
2, beauty project profitability ratio: breast enhancement and weight loss projects accounted for 32.8%, spot whitening projects accounted for 27.2%, basic care projects accounted for 21%, SPA hydration projects accounted for 15%, other projects accounted for 4%.
3, the introduction of beauty salons beauty equipment projects in order of priority: body shaping and weight loss, spot whitening, intelligent physiotherapy, wrinkles, hydration, foot therapy, photorejuvenation, other projects.
4, the beauty salon to change the business situation and rate: the introduction of high-tech beauty equipment (42.6%), promotions, concessions, increase costs (37.4%), the introduction of high-end talent, increase store management (12.7%), increase the intensity of service (6.4%), hosting (0.9%).
According to statistics, the output value of China's beauty service industry has reached 180 billion yuan, more than 200 times that of 20 years ago. The number of people involved in beauty consumption in the last two years has reached more than 300 million. At present, China's beauty service industry directly employed 7.5 million people, the total number of beauty salons and other organizations for more than 1.5 million, the last five years, the number of new stores accounted for 78% of the total. Experts expect that in the next five years, China's beauty consumption will also double, will increase at a rate of 15% per year.
Beauty market makes people happy and sad, a few happy and a few sad, in the end take is not come to save it? First of all, let's take a look at a few factors that promote the development of beauty salons.
1, high-tech instrument demand
For the beauty salon, high-tech instruments intelligent operation, does not require the beauty salon in the beautician instrument operation of the training on the expenditure of too much, but also to minimize the beautician jumped ship to the beauty salon to bring the loss of technology. Once the beautician jumped ship, the beauty salon in the technical advantages will not be lost.
Previously, customers did not know anything, do beauty is like a fashionable, the beauty salon's propaganda convinced. Now, the customer has been doing beauty for many years, to understand the channels of beauty knowledge increased, analyze the skin sometimes more than the beautician is also an expert. The maturity of the customer's consumer awareness has increased the difficulty of the service, for the workshop, the general level of service for the beauty salon, survival will be more and more difficult.
For example, the traditional slimming, slimming, whitening and spotlighting care programs, the simple use of products has not been able to satisfy consumers, and must be enhanced with the help of instruments to care for the effect. On the other hand, the improvement of the level of consumer demand, but also to some extent to promote the market demand for high-tech beauty equipment. Now the beauty salon, if there is no instrument, will make customers feel lower grade. High-tech beauty equipment compared with traditional beauty methods, both beauty and beauty effect, have reached a higher level.
2, hardware equipment reflecting the characteristics of the salon business
The beauty salon, if there is no instrument, will make customers feel lower grade. Now the elements considered by the beauty salon business is to invest in low-risk, but to ensure that the equipment as much as possible technology. In this era of complete competition, the salon business must have characteristics in order to survive for a long time, and the hardware and equipment is to reflect the salon business characteristics of an important aspect.
3. Fashion trend is the key to lead the popularity of the salon
In the changing market, a variety of beauty methods continue to emerge, some years ago the SPA spa, and now Shu's intestinal regimen, have left a deep impression on people, the fashion trend has always been the pursuit of the people, the beauty salon must be pioneering, the market is changing, the people change, the beauty salon must change along with the change.
4, multi-functional instrument is the trend
At least in the next 5 years, weight loss, slimming is still the hottest demand in the market. In terms of instrument function, multi-functional, all-in-one instruments will become the direction of the future development of the beauty instrument market, which can save a lot of costs for the beauty salon. For example, intestinal hydrotherapy with powerful treatment, prevention, health care, beauty as a whole, more and more beauty salons began to introduce intestinal hydrotherapy equipment, especially in 2010 the cosmetic industry in mainland China's eventful year, the industry's well-known brands are frequently exposed after China set off a bowel cleansing wind, after the instrument won the Hong Kong International Gold Medal Award, Huakangmei Medical Technology Company Limited, as a manufacturer of the instrument is also A shot of fame.
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Kangmei Medical Technology Co. At the same time to promote intestinal hydrotherapy
Intestinal hydrotherapy machine and publicize the role of the company! ~