One, the recognition of the design logo. Logo design must have a unique personality, easy for the public to recognize and remember, leaving a good impression. However, relatively speaking, if the design company's logo work is similar to others, look like déjà vu, no features and vague design, will not make an impression;
Two, the originality of the design. The design is original with original ideas and shapes, and so is the logo design. An original logo will leave a unique impression in the public's mind and stand the test of time. Originality can be created out of nothing, or it can be added to the tradition and daily life to push the boundaries of design creativity.