Introduction: analysis report is a relatively common style of writing. There are market analysis report, industry analysis report, economic situation analysis report, social issues analysis report and so on.
Part I: Analysis Report Template
Preface
Principles and Ideas:
Market research and marketing is a two-step marketing, the two are related to each other, indispensable. The former through exhaustive market research, collection of relevant market data, and the use of scientific methods to analyze, so as to accurately grasp the macro-market and regional market supply and demand conditions, in-depth understanding of the national political and economic policies on the real estate market, scientific prediction of the market direction, competitors and the form of competition, and ultimately to determine an accurate and reasonable market positioning; and the latter based on the results of the former study
In short, the former is the basis, the latter for the former logical conclusion.
System and methodology:
The market research report will be carried out from the macro and micro levels, the macro aspects include: macroeconomic situation, industrial policy guide, real estate project development, sales, the product itself and the stage of marketing and specific features; the micro aspects include: the project is located in the region's natural, economic and human conditions, the supply of the regional market and demand analysis. The micro aspects include: natural, economic and human conditions of the project area, supply and demand of the regional market.
The first part of the macro-regional analysis
First, the regional socio-economic development
1, the regional profile (online information or the Bureau of Statistics)
(1) geographic location (location, area under the jurisdiction of the region, the area, the size of the urban area)
(2) the nature of the city and the status of the city (the history of the city, the culture, and the importance of the city)
< p> (3) city scale (city land scale, population scale)
(4) the overall layout of the city (city pattern, included districts, planning direction, prominent features)
2, the regional economic development profile (source of data from the Bureau of Statistics)
Second, location analysis
1, the project area location and natural profile
(1) project (1) Overview of the region where the project is located (the project is located in what area of the region, what status, what role) attached: the project site location map
(2) regional location (the specific location of the project, occupying the land and the location of the advantages)
(3) the regional landscape conditions (the project is located in the area of the landscape)
2, the project's connection with the city's major commercial areas and employment zones analysis
(1) Transportation conditions of the project area (expressway, main road, secondary road, branch road around the project; bus lines around the project; bus route and time for the project to reach the city center)
(2) Distribution of the main business districts and employment zones, and the relationship with the project
A, CBD (Central Business District) (distance and time between the location and the project)
B, CRD (Central Business District) (location and project distance, time)
C, CID (Science and Technology Business Center District) (location and project distance, time)
D, analysis of the project's relationship with the above areas
3. Impacts of urban planning on the development of the project
(1) Overview of the overall planning of the region
(2) Overview of planning around the project
(3) Impact of planning on the project
3. Conclusion of the regional analysis
1. Economic development, per capita income and spending consumption
2. Advantages and disadvantages of the project's location
3. Advantages and disadvantages of the project's transportation
4. Analysis of the impact of the big plan and the `small plan around the project on the Impact analysis of the project
The second part of the regional real estate market analysis
I. The development of the regional residential (commercial) market
1, the development of the regional residential (commercial) market review and overview
(1) the beginning of the emergence of the period (time, the first masterpieces, product features)
(2) the period of steady development (time, representative works, product characteristics, demand)
(3) Integration and enhancement period (time, representative large-scale projects, products and strategic concepts, demand)
2. Analysis of supply and demand in the regional residential (commercial) market in recent years
(1) Supply side of the market (construction area and growth in recent years) (Data source: Real Estate Development Office)
(2) Market demand (sales area and growth in recent years, total sales) (Data source: Real Estate Development Office)
(3) Price changes (prices and increases of various types of property projects: affordable housing, multi-storey housing, high-rise housing, villas, high-grade apartments, office buildings, commercial premises) (Data source: Statistics Bureau)
3. Regional Residential (Commercial) Market's Development Characteristics
(1) Strong government management and regulation of the market (the introduction and role of relevant real estate policies and regional real estate policies)
(2) Gradual improvement of the market system (including the emergence of multi-level supply of housing and the development of second-hand housing)
(3) Shift of market hotspots to scale (the emergence of large-scale real estate, the improvement of ancillary facilities, and the planning and design of communities) )
(4) real estate enterprises to eliminate the weak and stay strong process accelerated (the entry of foreign developers and the status of existing developers and analysis)
(5) Other
4, regional residential (commercial) market pattern (according to the market situation of the city is divided into several regional version of the fast, and then according to the version of the fast to analyze)
Example: the eastern version of the fast (the background to the development of: Regional conditions, transportation, support, planning; property characteristics: the plate of the property **** sex; sales: price, delivery, grade, sales rate)
Second, the project is located in the region of the real estate characteristics
The previous plate analysis should be involved in the content of the part, and then the region is currently selling specific representative projects to analyze, to provide a basis for this project.
1. Overview of residential (commercial) projects in the region where the project is located
The third part of the analysis of the project conditions
I. Analysis of the conditions of the project site itself
1. Geographic location (on-site)
2. Geological conditions (developer to provide a survey report, feng shui)
3. Land area and its east line map (developer) (Provided by the developer)
4, the current situation of seven passes and one leveling (on-site, exchanges with the developer)
Second, the project's surrounding environmental analysis
1, the land's environment in all aspects (buildings, pollution, near view, distant view and vision covering the situation)
2, the land within the appropriate radius of the historical and humanistic landscapes are listed (indicating the distance from the project site from the car)
3 The residential situation of the project site: the residential situation of the surrounding neighborhoods
4, the situation of the residents around the project
5, the situation of the project's periphery
3, the traffic condition of the site
1, the longitudinal and transverse map of the municipal road network of the circumference of the city
2, the beginning of the surrounding public transport system, frequency and visionary planning
3, the traffic condition of the roads leading directly to the plot of land
Fourth, the project near the analysis of public supporting facilities
1, shopping centers (shopping malls, supermarkets, food markets)
2, culture and education (child care, elementary school, secondary schools, university libraries and the quality)
3, health care (hospitals at all levels, pharmacies and the quality)
4, financial (a variety of banks)
5, the post office,
6, entertainment and catering (sports and fitness, singing and dancing catering)
5, the surrounding has become the community conditions
1, the nearby neighborhoods listed map
2, the residential class of the buildings and neighborhoods
3, community planning, prices, etc.
6, the project conditions analysis conclusion
Part IV market research conclusions
1, from the perspective of the market study
1, from the perspective of the market study
1, from the perspective of the market study
1, from the perspective of the market study
I. From the viewpoint of regional market development
1, the development trend of real estate
2, supply and demand
3, the regional development strength
4, the main competition points of the market products and product trends
Second, from the viewpoint of the market analysis of the project's region
1, from the viewpoint of the scale of the project development
2, regional project type, main house type
3, from the project's sales situation in the region: the sales rate of term housing, the sales rate of existing homes, the selling price
4, from the customer situation, the main customer groups
5, from the marketing and promotion of the project, a comprehensive assessment
3, from the investigation and analysis of the regional market
3, from the analysis of the survey of the regional market
1, the customers who choose to buy a house in the region, their age, cultural level, family structure, family income, region, practice
2, the acceptability of potential customers of regional housing prices
3, from the potential customers on the choice of household size
Part II: Financial Analysis Report Template
I, Basic information
1. History. The company's paid-in capital is RMB 10,000,000, of which: RMB 10,000,000, accounting for 93,43%; RMB 10,000,000, accounting for 5,75%; RMB 10,000,000, accounting for 0,82%.
2, the scope of business and the main business situation of our company mainly undertake and other businesses. Product output in the first half of the year:
3, the company's organizational structure (1), the company's headquarters of the organizational structure according to the actual enterprise, the company in accordance with the streamlined, efficient, to ensure the smooth flow of information, the transmission of timely, reduce the number of management links and management levels, reduce the principle of management costs, the current enterprise institutions set up the organizational structure is as follows:
4, the Ministry of Finance functions and responsibilities of the positions
(1), the Ministry of Finance functions (omitted)
(2), the Ministry of Finance personnel and division of labor situation of the Ministry of Finance **** there are X people, the vice president and Minister of Finance X people, the Director of Finance X people, the Deputy Director of Finance X people, cost and price of the Deputy Director of the Office of the X people, accountants X people.
(3), the duties of the Finance Department (omitted)
Second, the main accounting policies, tax policies
1, the main accounting policies of the Company to implement the "Enterprise Accounting Standards" "Enterprise Accounting System" and its supplementary provisions, accounting year January 1 - December 31, the local currency of the accounts in Renminbi, the use of the accrual system principle to account for the Company's operations. Allowance for bad debts is provided at 0,5% of the closing balance of accounts receivable; inventories are accounted for under the perpetual inventory system; long-term investments are accounted for under the equity method; depreciation of fixed assets is provided under the average life method; borrowing costs are recognized on the accrual basis; revenue and expenses are recognized on the accrual basis; and cost carryforwards are accounted for under the first-in, first-out (FIFO) method.
2, the main tax policy
(1), the main tax, tax rate main tax, tax rate: value-added tax 17%, corporate income tax 33%, property tax 1, 2%, land use tax X yuan / per square meter, urban construction tax according to the payable value-added tax of X%.
(2), enjoy the tax incentives axle technology reform project fixed asset investment in the purchase of domestically produced equipment credit enterprise income tax.
C. Financial management system and internal control system
(1) Financial management system (omitted)
(2) Internal control system
1. Internal accounting control norms--Money Funds
2. --Purchasing and Payment
3. Material Management System
4. Finished Goods Management System
5. Certain Provisions on Strengthening Financial Cost Management
4. Balance Sheet Analysis
1. Asset Item Analysis
(1), Bank deposits" analysis of bank deposits at the end of XX7 million yuan, of which the deposit X million yuan, the basic account bank:; account number:
(2), "Accounts receivable" analysis of accounts receivable balances: the beginning of the year X million yuan, at the end of the period X million yuan, the balance of the composition of the following: less than one year X million yuan, more than one year less than two years X million yuan, more than two years X million yuan. X million yuan, more than two years below X million yuan, two years above three years below X million yuan, more than three years X million yuan. The estimated recovery amount is X million dollars.
(3), "other receivables" analysis of other receivables balance: the beginning of the year X million yuan, the end of the period X million yuan. Balance composition: less than one year X million yuan, more than one year and less than two years X million yuan, more than three years X million yuan. Expected recovery amount X million dollars.
(4), "prepaid accounts" (none)
(5), "inventory" analysis of the end of the period: raw materials X million yuan, low value consumables X million yuan, work in progress X million yuan, inventory X million yuan, the beginning of the year: raw materials, low value consumables X million yuan, work in progress X million yuan, inventory X million yuan, the composition: raw materials, low value consumables X million yuan, work in progress X million yuan, inventory X million yuan. At the beginning of the year: raw materials X million yuan, low value consumables X million yuan, work in progress X million yuan, inventory X million yuan. Raw materials increased by X million yuan, low-value consumables decreased by X million yuan, work in progress increased by X million yuan, inventory decreased by X million yuan.
(6), "long-term debt investment" (no)
(7), "long-term equity investment" analysis of the investment in XXXX Limited, the book balance of X million yuan.
Part III: Test and Analysis Report Template
1) Introduction
1. 1 Purpose of Preparation
Describe the specific purpose for which this test and analysis report has been prepared, and indicate the scope of the intended reading.
1, 2 Background
Describe:
a. The name of the software system under test;
b. The task proposer, developer, user of this software, and the computing center in which this software is installed, pointing out possible differences between the test environment and the actual operating environment, and the effect of these differences on the test results.
1. 3 Definitions
List the definitions of the specialized terms used in this document and the original phrases of the foreign initialisms.
1.4 References
List the references to be used, such as:
a, the project's approved plan or contract, the approval of higher authorities;
b, belong to the project's other published documents;
c, cited in the document in the document, information, including the software development standards to be used. List the title of these documents, document number, date of publication and publication unit, indicating the source of information that can get these documents.
2) test summary
In the form of a table listing the identifiers of each test and its test content, and indicate the actual test work with the test plan pre-designed content of the difference between the reasons for this change.
3) Test Results and Findings
3.1 Test 1 (Identifiers)
Compare the results of the dynamic output (including internally generated data output) actually obtained in this test with the requirements for dynamic output, and state the findings.
3.2 Test 2 (identifier)
Give the results and findings of test 2 and subsequent tests in a manner similar to L.3.1 of this report.
4) Conclusion on Software Functions
4. 1 Function 1 (Identifier)
4. 1. 1 Capability
Briefly describe the function, describing the capabilities of the software that have been designed to satisfy the function and those that have been demonstrated by one or more tests.
4.1.2 Limitations
Describe the range of test data values (both dynamic and static), and list the defects, limitations, and limitations identified in the software during testing for this feature.
4.2 Function 2 (identifier)
Give the conclusions of the testing of item 2 and subsequent functions in a similar way to 4.l of this report.
5) Summary of Analysis
5. 1 Capability
A statement of the capability of the Software as confirmed by testing. If tests were performed to verify the fulfillment of one or more specific performance requirements, provide a comparison between the test results and the requirements in this regard, and identify the impact of possible differences between the test environment and the actual operating environment on the testing of the capability.
5.2 Defects and Limitations
A statement of the software defects and limitations that were confirmed by the testing, a description of the impact of each defect and limitation on the performance of the software, and a description of the cumulative and total impact of all measured performance defects.
5.3 Recommendations
Recommendations for improvement for each defect, such as:
a. The modification methodology that can be used for each modification;
b. The degree of urgency of each modification;
c. The expected workload of each modification;
d. The person responsible for each modification.
5.4 Evaluation
Describe whether the development of the software has achieved the intended goals, can be delivered.
6) Test Resource Consumption
Summarize the resource consumption data of the test work, such as the number of staff level levels, machine hours consumed