Activity background: the community is a part of the population of the city, the promotion in the community can be directly with consumers face to face for intimate communication and service, can give consumers the greatest degree of trust, the brand promotion has the best effect
Particularly hospitals as a service industry, must not be the kind of the past to operate in the posture of the high and mighty, and wait for the queue of patients to the door! The community was established in 1984, the total population of the community is 5091, the population structure is mainly middle-aged and old people, the economic ability of the working class, in line with the main target group of this activity "pregnant women" (2005
06
22--2005
), the community has been the first community in the world to be established in 1984. 09
05) was 13, and the number of children between 2001-2003 was 77, while the data for other years are not available, but since the community's population structure is relatively stable, with a small flow of outsiders, it can be preliminarily concluded that the number of young people in other years is close to the above data
Given that the above data show that this community belongs to the oldest and most typical indigenous community in Hangzhou, this activity is a great opportunity to help the young people in the community to learn more about the community's history. The original residents of the community, so this activity should be the pursuit of social effect maximization, and cultivate potential consumers as a supplement
Through the community Yizhen activities consulting to consolidate the status of Hangzhou Stomatological Hospital in Hangzhou in the minds of the public, to achieve the brand horizontal pull, Second, the activity: Activity Theme: ___ Maternity Oral Health Care ___ Activity Time: ___2005 ___-___2005 __-___2005 ___2005 ___2005 ___2005 ___2005 ___2005 ___2008 Activity Location: Tiancheng Community Activity Center/Tiancheng Community 2F Conference Room Activity Objective: 1, to further enhance the brand image of Hangzhou Stomatological Hospital in Hangzhou, and to establish the unshakeable position of the cutting-edge clinical hospital
Laying the foundation for the future expansion of the hospital, and to open up a new mode of development
2, due to the special nature of the community involved in the event so This activity to the pursuit of social publicity benefits as the main goal
3, according to the hospital's current positioning, the development of appropriate publicity policy, to achieve the smallest publicity fee consumption, resulting in the greatest economic value and social value
Third, the content of the activities: this activity has been a combination of physician clinics and lectures by experts, the highlights of the activities to the "pregnant women oral health care" health education
This activity has been a combination of physicians and expert lectures. "Health education
and adolescent dental dental disease health care prevention as an entry point for publicity
1, the activities of personnel, equipment: indoor lecture sound equipment to contact the community to provide experts 1-2 consulting physicians 1-3 nurses, on-site staff a number of 2, on-site setup: the site hanging activity theme banners to make the event backdrop, the site of the medical Consultation area layout activities publicity display board layout (medical records publicity samples, health education samples) image of publicity products (brochures, X display racks, on-site POP, etc.) 3, the process of the event: 8:30, the staff of seven to the party site around the distribution of activities leaflets, set up the event venue for the activities to create momentum
(work focus: the choice of staff, staff clothing / ribbons ready, station, job responsibilities) A
(Work focus: staff selection, staff clothing/ribbon preparation, station position, job duties, leaflet distribution)
A, outdoor stage: 9:00_11:00 Consulting doctors and nurses on time, the activities unfolded
To the physician clinic consulting based on the combination of preventive health care department of the community lectures at the same time for the publicity of the
At the same time, the gift of souvenirs B, indoor stage: 3:00 p.m. 5:00 p.m. in order to solve the majority of women's oral problems in pregnancy, to ensure their In order to solve the oral problems of women during pregnancy, to ensure their health and the normal development of the fetus, the hospital this time to provide "health experts to the door" service, sending the province's leading experts in the Tiancheng community to conduct a "pregnant women's oral health care" health education
(through the professional knowledge of the introduction to advocate dental care from the pregnant woman to start with the health concept
And give souvenirs at the same time. Pregnant women to start the health concept
To inform the public, especially pregnant women, oral health care during pregnancy is not only related to the pregnant woman's own health, but also affects the health and development of the fetus, is a new generation of a nation's physical health and oral health of a major problem, so caring for the teeth should be from pregnant women to start
)All to participate in the seminar of the pregnant women, the hospital provides all the consultation, Check, treatment services, and free of charge for each pregnant woman to establish a health file, regular visits, during their pregnancy, where to our hospital to Jane all free of charge registration fee (experts, except for special clinics) at the same time to give souvenirs, four, the activities of the hype: 1, the hype: a week in advance of the print media activities ads and news a week in advance of the radio program publicity a week in advance of the network publicity (Hangzhou network home page news) 2, Post-hype: the radio station's full live television news reports print newspaper activity reports and news six activities highlights: 1 "Smiling Angels" activities to promote ambassadors Time: one week before the event 19:00-20:30 location: Hangzhou, the major representative of the community Description: as a strong means of pre-promotion of the activities of the auxiliary means of medical publicity personnel In-depth community, face-to-face activities to promote the 2 give 100 copies of youth oral health checkup card (news copy as the theme) Time: one week before the event and the "Smile Angels" at the same time Location: Hangzhou, the major representative of the community Description: our hospital production of youth oral health checkup card card card can be free of charge to our hospital for a physical examination for three times, the clinic can be free of registration fee (including no registration fee) Free registration fee (excluding expert clinic) 3 set up "Hangzhou Youth Dental Disease Prevention and Treatment Center" Time: ___ month ___ Location: Hangzhou Stomatological Hospital (Qingchun Road Branch) Description: the establishment of our President of the long development system, strengthen the links with major hospitals in Hangzhou and other health care institutions, and to further guide the patients to our hospital.