Factories are temporarily shut down, 4S stores, secondary dealers, urban small and medium-sized car show and sale activities are affected by the new coronavirus is difficult to operate normally, in previous years, the conventional marketing means can not be done, almost no customer flow to the store. Whether it is the link to sell cars or after-sales, the amount of transactions has fallen, the conversion rate of funds into a serious loss.
Car companies and dealers reported to reduce the burden!
In the many active dealers "burden" of car companies, the form of support policy is more diverse, but carefully summarized, in fact, can be broadly divided into the following categories:
1, cancel the February sales task: car companies take the initiative to reduce or cancel the epidemic during the dealer's sales task, and the assessment of the task of not assessed or reduced. No assessment of the assessment task or reduce the assessment index.
2, the new purchase of financial: the use of rebate subsidies, discounts and interest rate reductions, extend the length of the subsidy as well as adjusting the dealer's inventory structure and other ways and means to reduce the dealers' financial pressure.
3, enhance the online purchase / see the car in a new way: the mainstream car companies with the more popular short video platform, live platforms and online AR or 3D live view of the online car path, enhance the visual effect at the same time to strengthen the immersive viewing effect, auxiliary dealers to enhance customer leads, and to further solve the epidemic during the user to the store to buy a car difficult.
Part of the car companies do not build cars, build masks to solve the survival!
Shanghai Automobile General Motors Wuling announced through the official public number, in order to support the frontline epidemic prevention and control, in Liuzhou City Government's strong support, Guangxi Construction Group will be for Wuling rebuilt "dust-free workshop", for mask production conditions. At the same time, Wuling will also work with suppliers to transform the production line, so as to switch to the production of masks, with practical action to help the epidemic prevention and control.
It is reported that the "temporary workshop" will be equipped with 14 production lines, of which 4 for the N95 mask production line, the remaining 10 is a general medical mask production line, in the production is expected to put into production daily output of up to 1.7 million, will be able to effectively alleviate the shortage of masks in Guangxi.
BYD had already donated 10 million yuan and 1 million yuan worth of masks to Wuhan at the beginning of the outbreak. But in the face of an increasingly fierce epidemic and a growing shortage of medical supplies, BYD has decided to take matters into its own hands.
On Feb. 8, BYD officially issued a statement that in order to alleviate the shortage of protective materials, BYD has already begun the design and manufacture of production equipment for masks and disinfectant, and that mass production of BYD masks and BYD disinfectant is expected to be realized around Feb. 17, with production of masks and disinfectant. The production of masks is expected to reach 5 million per day by the end of the month, while the capacity of disinfectant will be 50,000 bottles per day.
On Feb. 6, BAIC leaders went to the Dongguan factory of mask manufacturer "Flexitec" to learn about the assembly and manufacturing process of the equipment, and to study the feasibility of switching the production line to masks. At present, Guangzhou Automobile has been deploying resources as much as possible to put the mask into production as soon as possible without affecting the production of the whole car, and has also begun to train the relevant craftsmen in order to master the production technology and process of the mask as soon as possible.
China Automobile Circulation Association issued an appeal to the community
A, the epidemic has brought greater pressure on the automobile industry, to protect the long-term stable and healthy development of the industry chain, the need for production and circulation of both sides **** the same efforts to maintain close communication at all times, and continue to strengthen the efficient synergies. The more complex and severe the epidemic prevention and control work, the more manufacturers need to take practical action to fulfill the initial mission, the more timely, scientific and efficient to promote production and business recovery work. Only firm confidence, together with the boat *** help, can *** through the difficult times, to overcome the epidemic.
Two, automobile manufacturers should take positive and pragmatic measures to dealers partners "war epidemic" pressure, the security of the dealers in a more prominent position to minimize dealer losses, the maximum protection of the healthy operation of the channel. Comprehensively revise and exempt the dealers "war epidemic" period of the management assessment and indicator settings, and make every effort to enhance and implement the dealers of the operating policy incentives and subsidies. Timely adjust all kinds of business meetings, replacing offline with online, reducing gathering and mobility, and saving costs. Timely enhancement of operation and technical support to improve dealers' ability to deal with emergencies. Volvo, Jaguar Land Rover, GAC Toyota and other brands have introduced to help dealers policy, worthy of industry reference, welcomed by the majority of dealers, is the best initiative to reflect the manufacturers **** through the difficult times, mutual support.
Third, local governments at all levels to give the beleaguered automobile sales and service enterprises to stabilize support policies, social security funds, value-added tax, land tax and administrative fees and other taxes and charges to develop a policy of exemption and deferment, to support the automobile sales and service enterprises to do a good job during the "war epidemic" automobile sales and service, stabilize the workforce to protect the social needs. The social needs of the community.
Four, the banks and insurance institutions should implement the "on strengthening financial services in the banking and insurance industry to do a good job in the prevention and control of new coronavirus-infected pneumonia epidemic notice" (Bank of Insurance Supervision and Administration of the Office of the No. 202010) the spirit of the document, the introduction of the implementation of the program to protect the impact of the epidemic during the smooth flow of financial services, and to do a good job of financial services for the stricken enterprises. Instead of blindly withdrawing, cutting off and suppressing loans, we will support various types of distressed enterprises, including automobile sales and service enterprises, to mitigate the impact of the epidemic disaster by lowering the loan interest rate, improving the policy of loan renewal, and increasing the number of credit loans and medium- and long-term loans.
Fifth, automobile sales and service enterprises should put the life safety and health of the majority of employees and consumers in the first place. Take the initiative to do a good job in response to the "war epidemic" during the business concepts and service changes, adjustments to the implementation of a more accurate service, to provide a more assured consumer experience, so that consumers feel at ease with the purchase of the car, rest assured that the use of the car.
Summary: Overall, most of the car companies have adopted the cancellation or downward adjustment of the February and the first quarter sales assessment, as well as financial support for the boarding measures, in order to counteract the fluctuations and risks brought by the epidemic on the automotive market. It is predicted that there will be more car companies to launch the "decompression" policy for dealers, because in the "quarantine" has become a hot topic at the moment, it is almost difficult for major dealers to complete the assessment, and the "decompression" policy of car companies is just the right way to make the car market more stable and stable. "policy is just so dealers in the chilling epidemic feel a warm current, together **** through the difficult times.
This article comes from the author of the automobile home car family number, does not represent the views of the automobile home position.