Fulfillment of the work life inadvertently passed, our work again a new chapter, the same also need to set new goals, which need to be well planned, write a plan. What is a good plan? The following is my collection and organization of the exhibition activity plan, welcome to share.
First, the exhibition background
Our real estate exhibition is mainly to further stimulate the activity of the real estate market, to meet and facilitate the majority of the Handan people to buy a home home needs, to guide the healthy development of the real estate industry in Handan, by the Handan real estate management bureau led by the Handan broadcasting and television station hosted by Handan radio and television department to host the 20x20 real estate exhibition, and to promote the development of the real estate industry in the city. The 20xx "Golden Autumn Flowering Fragrance? Harmony and livability" autumn real estate, home, building materials exhibition is scheduled for October 1-3, 20xx in Longhu Park was held. In the "autumn fragrance? Harmony and livability" theme of the exhibition, the exhibition will provide a good platform for the interpretation of quality of life.
The purpose of the exhibition
1, in order to real estate industry and related industries to build a show their own, communicate with each other, *** with the development of interactive platforms, to enhance the expansion of exhibitors brand awareness.
2, to strengthen the housing exhibition "housing exhibition supermarket" function, reduce the time cost of consumers to buy homes, so that consumers on-site comparisons, comparisons and choices, to guide the public rational consumption concept.
3, the maximum ` stimulate the consumer desire to buy homes, so as to complete the exhibitors as much as possible the sales target.
Three, the exhibition features
1, the exhibition time is scheduled for October 1-3, eleven National Day Golden Week period. The golden nine and silver ten housing exhibition sales opportunity, undertake September, open October, coupled with the National Day holiday, people's consumer psychology is more loose, strong desire to buy, a wonderful time of the year.
2. The exhibition will be held at the South Gate Square of Longhu Park in Handan. Longhu Park is located in the eastern part of the main city of Handan, east of Bushidong Street, south of People's Road, north of Congtai Road, the traffic conditions are very convenient, the geographical location is unique, the daily traffic of nearly 10,000 people, the National Day period up to more than 50,000 people, especially the show location Park South Square is the most traffic in the park, which can be accounted for the park's total traffic of 2/3, the popularity of the explosion.
3, strong publicity, publicity platform. Give full play to the media advantages of Handan Radio and Television Station and the cluster advantages of professional exhibitions, increase the publicity and promotion in newspapers, television, radio, Internet, outdoor advertising and other media.
4, novel exhibition form. On the basis of the traditional exhibition to join the novel exhibition form, the most interactive on-site activities, a wealth of cultural performances, interactive games and attractive features of the planning activities.
Fourth, the exhibition time, exhibition location
October 1-3, 20xx Handan Longhu Park South Gate Square
Fifth, the exhibition of the main contractors, publicity and media units
Organizer: Handan Radio and Television Station
Host: Handan Radio and Television Media Exhibition Department
Media Support: Handan Television Station
Supported by:
Six, the scope of the exhibition
1, real estate developers
2, real estate agents
3, home furnishing
4, building materials suppliers
5, other real estate-related enterprises (home loan financial institutions, trading law firms of legal advisers)
VII, the exhibition planning
① housing exhibition
A special booth:
cost of 60,000 yuan <
A1(13mx8m), A2(12mx6m), A3(12mx6m), A4(10mx8m)
Standard Booths in Zone B:
The cost is 25,000 RMB
B1(6mx6m), B2(6mx6m), B3(6mx6m), B4(6mx6m), B5(
6mx6m), B4(6mx6m), B4(6mx6m), B4(6mx6m), B4(6mx6m), B5(
6mx6m), B6 (6mx6m), B7 (6mx6m), B8 (6mx6m)
② building materials and home furnishings exhibition area
C1-C3 booth:
cost of 15,000 yuan (5mx3m / booth width can be extended)
C3 -C29 booth:
The cost is 12,000 yuan (all 5mx3m)
VIII, exhibitors instructions
1, exhibitors must have an independent legal personality;
2, exhibitors have the appropriate "commercial real estate pre-sale permit", "business license
3, exhibitors need to pay the booth rental fee before September 30, before entering the exhibition;
4, booth design shall be novel, beautiful and generous, with the development of building models, company fascia;
5, booths are not allowed to be transferred without the permission of the organizing committee for other purposes;
3, exhibitors should comply with the Advertising Law for the publicity of the product exhibition;
7, the exhibitors should comply with the Advertising Law for the publicity of products;
8, the exhibitors should pay the booth rental fee before September 30, to ensure that the exhibitors have the right to display the products.
7, the exhibitors are required to meet the requirements of listed for sale (with a state-owned land use right certificate, construction project planning permit, construction project commencement permit, construction land use planning permit, pre-sale of commercial real estate license), there is no pre-sale (sales) license for the project can only be corporate image, the project demonstration, and can not be any form of sales of housing.
8, exhibitors in the exhibition of on-site transactions, shall not be fraudulent behavior to the detriment of the interests of home buyers. Violators of the disqualification, booth fees will not be refunded;
9, exhibitors of the booth items in their own custody, loss of their own responsibility;
10, exhibitors such as 8:30 a.m. on October 1, did not arrive at the exhibition report, the organizing committee has the right to its booth for other purposes, the booth fees paid will not be refunded.
1, the purpose of the activity:
1, in the many exhibitors in the property, stand out; maximize the registration of reserve housing exhibition customers
2, with a small game to gather popularity, to attract people, to create a warm and fiery atmosphere on the scene
3, caring for the customer, the transfer of the project's reputation
4, will be the first time in the exhibition, and will be the first time in the exhibition. p>
4, will be the housing exhibition customers to maximize the conversion of the sales office visits 5, the use of festivals and exhibitions to promote the 2 phase of the residential pledging work
Second, the object of the activities:
People who participate in the housing exhibition
Third, the booth set up:
1, the housing fair site booth on behalf of the image of this property, is to give people after the first impression, so to do with the characteristics. The whole booth can use the main advertising color (red) as the background color, including the game used in the props, can use this color.
2, sound equipment in place to create a warm atmosphere.
3, in the booth set up a special area for the development of game activities.
4. Place a water dispenser in a corner of the booth to quench the thirst of people participating in the game.
Fourth, the division of labor
Location: the exhibition hall of the housing exhibition site
Time: October 1-3
Objects: the housing exhibition site customer information:
1, the registration of the visit that is a gift (during the exhibition time period to implement)
Description: During the activity period of the Housing Exhibition Visiting customers can receive a beautiful gift a prize proposal: a beautiful gift (10 yuan)
2, colorful games, interactive gifts
Description: during the activity period of the housing exhibition to participate in interactive games customers have the opportunity to obtain the Grand Prize prize proposal: to determine the first, second and third prizes
Cost budget: 20,000
V. Game Program
The following games can be selected one, can also be used in conjunction.
Game plan 1: tie balloon
1, the game theme is: tie ball gift; in the promotional posters can be written in the theme of eye-catching.
2, in the top of the exhibition hall covered with balloons. Beforehand, put a small note in the balloon, the note can be some kind of reward, can also be a small punishment. (Similar to perform a small program and so on, if the program performance is wonderful or can get a prize.)
3, with the answer to the question of the form to select people to participate in the balloon game, that is: the host of the people who came to tie the balloon to ask a simple question (on the project, for example: who is the project developer?), answer each other can participate in the game. , the answer to the other side can participate in the game.
4, the balloon broke after picking up the note, to the host read out in public. According to the information on the head of the note to tie the balloon corresponding reward or punishment.
5, if each day to repeat the same game. When the balloon is all broken, by the staff can be in the day after the meeting to clean up the scene, and then hung full of balloons. Ensure that the game can cycle.
Game plan two: Guess
Rules of the game: the site has a number of groups of words, each group has 8 words, the game for one person, you can choose a group in advance, and according to the words with body language to show that the audience to guess the bottom of the riddle. Each word is limited to 30 seconds, the performance is not in place and lead to the audience did not guess the riddle, there is a big stick behind the wait. If all the words are completed, there will be a reward. There will also be a small gift for the correct answer. Topics:
A (character questions) doctors, police, thieves, matchmakers, hawkers, models, pregnant women, singers
B (animal questions) ducks, kangaroos, penguins, ostriches, rabbits, frogs, mother, chickens dinosaurs
C (emotional questions) touching electricity, kissing, flowers, hugging, crying, marriage proposal, jealousy
F (sports questions) race walking, diving, weight lifting, fencing, tug-of-war, gymnastics, golf, pommel horse
Props required:
40 sheets of A4 paper, 4 bags (or other bags that can hold A4 paper), a watch (or other timing tools), a large inflatable mallet program preparation:
Print the above groups of words in A4 characters, according to the groups of words, and then use the bag, labeled 1-4 number. Labeled 1-4 number, and write "network questions", "idiom questions" and other categories of words. Game plan three: jigsaw puzzle game
1, beforehand to prepare several sets of simple jigsaw puzzles. Can be the Aster's effect or home decorating pictures and so on. (Able to use KT board homemade.)
2, ready to paste a jigsaw puzzle shelf, in order to facilitate the crowd of onlookers to watch the game.
3, the specified time (one minute) to complete the puzzle has a small gift.
Six, the prize proposal:
xxx
Seven, the cost estimate:
xxx
Eight, the notes
1, a week in advance of the preparatory work, such as balloon printings. Do a good job, such as the balloon printing, the preparation of the game tools and so on.
2, the host needs to be very clear about the rules and procedures of the game, articulate, good at getting the atmosphere.
3, the above game rules are for reference only, can be adjusted according to the corresponding scenarios.