Supply chain competitiveness is mainly embodied in the demand response ability, fast, flexible production capacity, supply chain management level, supply chain cooperation ability.
With the changes in economic development and the formation of the buyer's market, the production and product-centered management model is no longer adapted to the needs of modern market competition, and replaced by customer demand-centered supply chain management. The competition between enterprises has also changed into the competition between supply chains.
The competitiveness of the supply chain can be summarized as: the ability of enterprises to combine their suppliers, distributors and retailers to respond more quickly and effectively to the changing needs of customers than their competitors in the market competition.
Factors affecting supply chain competitiveness:
A clear exploration of the key factors affecting supply chain competitiveness can help enterprises optimize their supply chains. The following aspects can be regarded as important indicators of supply chain competitiveness:
1. Demand responsiveness
Demand responsiveness is the ability to deliver orders, of which: the proportion of customized product output, reflecting the ability to adapt to large-scale customization of the economy; the proportion of sales of customized products, reflecting the proportion of customization of the economy accounted for the proportion of the enterprise's total sales; the proportion of on-time delivery orders, reflecting the ability of the enterprise to adapt to the economy of mass customization. The proportion of customized product sales, can reflect the proportion of customized economy in the total sales of the enterprise; On-time delivery orders, can reflect the enterprise to customer demand-centered management capabilities; Customer satisfaction, can reflect the customer's recognition of the products and services provided by the enterprise.
2. Fast, flexible production capacity
Fast is the time, including from the emergence of market opportunities to the enterprise to find opportunities, from the discovery of opportunities to the success of research and development time, from the success of research and development to the time of new products on the market, from the time the new products on the market to obtain sales revenue, as well as the enterprise manufacturing lead time. These time indicators show the competitive strength of a company to seize market opportunities and respond quickly to market demands.
Flexible production capacity includes five sub-indicators: output flexibility, delivery flexibility, portfolio flexibility, new product flexibility and personnel flexibility. These indicators can reflect the ability of the enterprise production capacity to accommodate the individual needs of customers, from the receipt of orders to the R & D, procurement, production, sales, transportation and other aspects of the coordination capacity.
3. Supply chain management level
Supply chain management level can be examined through a number of indicators, such as: inventory turnover, can reflect the turnover capacity of the enterprise's products, is an important indicator of supply chain management; product qualification rate, can reflect the level of quality of the enterprise's production, which will have a direct impact on the customer's satisfaction with the enterprise's indexes; production cost and inventory costs, respectively, reflect the enterprise's production and inventory activities. Production costs and inventory costs, respectively, reflect the enterprise in the production and inventory activities in the management level, these two indicators will directly affect the enterprise's profit level.
4. Supply chain cooperation ability
The complexity of the market environment, the diversification and personalization of user demand have increased various uncertainties in the operation of enterprises, and the degree of cooperation between the cooperating enterprises in the supply chain largely determines the supply chain's response speed and comprehensive competitiveness. The improvement of supply chain collaboration and cooperation ability can make the supply chain node enterprises to strengthen the strategic partnership between them. Through supply chain collaborative management, it improves the level of information *** enjoyment and business collaboration, realizes the complementary advantages between external or internal members of multiple enterprises, thus realizing overall cost reduction, shortening lead time and improving the overall competitiveness of the supply chain.
The key to supply chain competitiveness: digitalization
In the traditional supply chain management, due to the problems of information and synergy, it often leads to inefficiency in the supply chain. The digital supply chain, with the help of Internet technology, improves the timeliness, completeness and adequacy of information and data transmission, ensures the synchronization and consistency of information between each link in the supply chain, thus enhancing the collaboration efficiency between various functional departments and improving the level of supply chain management, so as to improve the efficiency and competitiveness of the whole chain. The advantages of digital supply chain are mainly manifested in the following aspects:
Real-time sensing and transmission: digital supply chain management platform will obtain real-time information through the sensing machines and equipments in each part of the supply chain (e.g., factory gates, weighbridge, intelligent monitoring, etc.), and carry out real-time information*** enjoyment and transmission to better realize the synchronization of the whole chain's information, accurately manage the delivery date, and avoid errors.
System Collaboration: Real-time information is delivered to staff, which enables them to collaborate seamlessly on an always-on supply chain platform. Real-time ****enabled information eliminates information gaps at all points in the supply chain, improves efficiency, and enables staff in different roles to be fully supported.
All-chain collaboration: Through a unified digital supply chain management platform, old departmental and role barriers can be broken down, business links can be opened up, and all-chain high-efficiency collaboration can be realized. It also facilitates the elimination of restrictive barriers to competition, and the pursuit of higher ****enjoyment benefits from the perspective of improving all-chain efficiency.
Security monitoring: Through digital technology, the whole chain of supply chain can be visualized, with real-time transmission of data and images, realizing real-time monitoring of each link, including whole-process monitoring, tracing and regulation of the whole process of orders, raw materials, transportation, inventory, products, and sales, to ensure that the supply chain operates in a safe and efficient manner.
Real-time visibility: The market and external environment are unpredictable, and the digital supply chain, with its always-on, high-speed operation and real-time collaborative *** enjoyment, can effectively control the changes in market demand, agilely make corrections to demand forecasts, and effectively control production, supply, inventory management, etc., in order to satisfy the changing customer needs.
Always online: Supply chain information will be seamlessly ****ed between all parties. The digitized supply chain will operate 24/7 to meet the growing customer demands for faster, better, and cheaper.
Intelligent decision-making: Data has become the new factor of production, and the digital supply chain will use forward-looking analysis to produce breakthrough results. By collecting, organizing, analyzing and applying supply chain operational data, managers will be able to maintain the healthy and efficient operation of the supply chain, and make the supply chain become more "intelligent".
An efficient, stable, and controllable supply chain is the key to combating risks, improving efficiency, increasing market share, and enhancing competitiveness. Entering the digital era, digital technology for the supply chain management and control of the whole chain gives the "super" management ability, through the information **** enjoyment and platform synergies to accurately control the supply chain operation state, through big data analysis and intelligent prediction, to help enterprises on the future development of the prospective layout, so that the enterprise step by step, to enhance their own competitiveness.