The recent interview with Dahe Daily about the "steamed buns store" once again refreshed everyone's knowledge, only to sell a steamed bun near the Zhengzhou Cotton Tree Factory to earn more than 10,000 dollars a day!
Similar to this story, you are not often from the mouth of friends, or from the news media to hear.
These unassuming money-making small businesses look as if the threshold is low, the return is high, as long as you go in and put your foot in the door, you can make a lot of money.
So, opening a business, money is really so good?
In fact, each business is hidden in the business traps, business wants to make money, is not as simple as you think.
1
Baby store: out of the high-end community is equal to looking for death
With the opening of the two-child policy, coupled with the birth of newborns into the peak period, baby store is undoubtedly one of the popular business.
And people know that the baby store to keep the community to open is a good choice, but why are some stores business is not hot, or even cold and quiet, while some stores business is very red hot it?
Industry secrets - must enter the upscale community
According to a baby store responsible person, if you want to open a baby store around the community must choose the upscale community.
In fact, it is also an invisible threshold in the industry, which many people may not realize.
Investors can think about, usually low-end community around a lot of cheap street children's clothing stores, customers are unlikely to go to the franchise to buy clothes.
And other supplies customers can go to the supermarket or online purchase, after all, the price is cheap.
On the contrary, the upscale community, customers are less sensitive to price, more concerned about the brand effect as well as the quality of goods, so more willing to go to the baby supplies store shopping.
In addition, there is another indicator that investors need to consider: the residents of the community should be mainly young people, because young people are more avant-garde in shopping and are willing to pay for their children.
The elderly community, although the elderly also love grandchildren, but in the concept of consumption is still mainly practical, to go to the baby products store shopping odds are not high.
2
Characteristic snack store: do not know the break-even point
Here the characteristic snack store refers to the duck neck store, husband and wife lung slices store and so on.
Now the streets are full of such a small store, and many small stores is a market, but most of these small stores seem to make money, but it is difficult to make money.
Industry secrets - "1:100" is the break-even point
According to experts from the China Chain Store Management Association, "1:100" means that the business area of one square meter corresponds to 100 yuan. A square meter of business area corresponds to the daily business income of 100 yuan, is a break-even point for this type of business.
If the prime location, the ratio is 1:150, that is, 1 square meter of business area corresponds to 150 yuan of daily business income.
For example, if the investor's business area is 15 square meters, if the daily income is less than 1,500 yuan (less than 2,250 yuan for prime locations), then the business is a money-losing business.
Investors can measure the location of their own store and store area can support such a ratio.
3
Pitfall 03 street-side drink store: there is a hurdle in the flow of people
There are more and more street-side drink stores, but there are also many closures, especially franchises.
In some cities, there is a frequent turnover of "open - close - open again" in certain locations.
Where is the problem?
Industry secrets - no 50,000 people difficult to profit
Street drink store for the business district is very dependent on the flow of people, and this flow of people is a certain requirement.
According to statistics, if the average daily flow of the business district where the street drink store is located is less than 50,000 people, it is difficult for investors to earn money.
If the average daily flow of more than 150,000 people, no matter what kind of street drink store (provided that there is no problem with the quality), the average daily net profit of several thousand dollars is not a problem.
4
Pet hospitals: luxury decoration is also wrong
Pet fever, the related industry is also hot, now the pet hospital has become a lot of investors focus on the project.
But I don't know if you noticed, why is the decoration of the high-grade pet hospital is always cold, on the contrary, the decoration of the general pet hospital customers?
Industry secrets - decoration of high-grade difficult to make money
According to the Tianjin Small Animal Protection Association Secretary General Liu Xin revealed that, first of all, the real customers of pet hospitals are pets.
And pets are used to scratching and biting all over the place in an unfamiliar environment, especially when they are not feeling well, this phenomenon is even more serious.
The pet hospital is well-decorated, but after a few months, it will be in a state of disrepair.
And the investor has to keep fixing it in order to maintain the beauty of the high-grade decoration, and most of the profit is eaten up by the endless decoration.
So the reason why high-end pet hospitals are not easy to make money is this.
Secondly, because the pet hospital decoration is too luxurious, it will make the customer have the feeling of "being ripped off", so the ordinary decoration is more attractive to customers than the luxury decoration.
5
Fruit supermarket: the degree of loss to determine the profitability
Now the fruit supermarket is a lot of neighborhoods "standard", but not all fruit supermarkets are making money, where the problem lies?
Industry secrets - loss rate can not exceed 7%
According to industry insiders, fruit supermarkets make money or not, in addition to site selection, operation and other common factors, the biggest impact when the loss rate.
If the attrition rate of more than 7%, then the fruit supermarket is impossible to make money.
Because fruit is different from other commodities, fruit from the tree after picking, the temperature, humidity, air flow speed requirements are quite high.
In addition, the requirements of these factors are different for northern and southern fruits. If the investor does not control this attrition rate, then losing money is quite normal.
And to control the rate of loss, the need to establish cold storage, accurate measurement, the difficulty is not ordinary small investors can easily overcome.
6
Self-service terminals: no scale does not gather wealth
Now there are many self-service terminals on the market, such as self-service orange juice machines, self-service vending machines, self-service payment machines ......
The investment is not large, and almost no need for investors to manage, save effort. Therefore, it has also become a project that many investors are keen to invest in.
Industry secrets - a single machine is too little profit
According to the China Chain Store Management Association Pei Secretary General, the technology of this equipment is no problem, where it can also bring profit for investors.
But investors must calculate clearly, that is, the profit of a single machine is too small, a device may be able to bring investors more than a hundred dollars a day income.
But if you deduct the site rental fees, utilities, raw materials, etc., a device may bring investors only a few hundred dollars a month.
The level of profitability is a bit low, so to do a good job of such a business, at least a dozen units of equipment, and this investment is at least seven to eight hundred thousand dollars, far from grassroots investors can afford.
7
Join the early childhood education center: "jianghu relationship" is crucial
Early childhood education center is undoubtedly one of the most popular projects, and many brands have a set of mature operating system.
But the survey found that, in addition to individual well-known brands (together with the franchise fee, the overall investment of at least a million dollars), the vast majority of brand franchisees difficult to talk about success.
Industry Secrets - Outsiders Hard to Succeed
According to the founder of a well-known domestic early childhood training organization, early childhood training in this industry is not suitable for outsiders to invest.
There are two reasons:
One is that outsiders know nothing about early childhood training insiders, by investment organizations or their own employees are often deceived.
Because the "cat" thing is too much, as a toy with or without EU certification, the price difference of tens of times.
Secondly, outsiders invest in early childhood institutions, if there is not enough money "to pay", it is difficult to get satisfactory enrollment results.
Because the industry relies on reputation to eat. Insiders can make good word of mouth through contacts, while outsiders can only use a lot of "worship" money to open the way to mix a good reputation. And this trick is not necessarily effective.
According to rumors, the current several dominant domestic early childhood training institutions and various levels of early childhood education departments have inextricable links of cooperation.
This is why the franchisee of this type of early childhood education institutions can still be profitable, while the franchisee of the other institutions due to the relationship between the jianghu is not hard, even if the profit is also a small profit, it is difficult to talk about success.
8
Self-service drinking water vending machine: the water source determines the life and death
In many neighborhoods there are self-service drinking water vending machines, greatly facilitating the residents. But I don't know if you have found, many communities of self-service water vending business lasted less than a year on the closure of the business.
The reason for investors to quit is basically the same, not profitable. In fact, investors are tripped up by the invisible threshold of this project.
Industry secrets - a reasonable cost ratio is crucial
According to industry insiders, the reason why there will be investors that do not make money, because there is a proportion of the relationship they ignored.
That is, the water dispenser to make functional drinking water and tap water ratio relationship.
Under normal conditions, the cost of water and electricity to make 1 ton of functional water dispenser is approximately equal to the cost of 4.5 tons of tap water.
If it exceeds this ratio, the investor basically can not make money.
And if you want to ensure that this proportion or less than this proportion, then the water source is very important, especially applying for civil water or industrial water, the price difference is very large.
9
Cell phone film: monthly income of 10,000 yuan has become a "legend"
Recently, the cell phone film has become a hot topic in the field of entrepreneurship, because not only the technical threshold is low, but also high earnings, about the film can be 10,000 yuan a month of the legend flying all over the place.
But is this really the case?
Industry secrets - film is an additional service, monthly income of 10,000 yuan is not reliable
According to the person in charge of a cell phone counter, film can be 10,000 yuan per month is not reliable, although the cell phone film belongs to the cell phone accessories, high profit margins, but the truth is not simple:
First, such a high profit, the phone
First, such high profits, mobile phone sellers will do, will not let the business flow to the outside;
Second, due to the fierce competition in the market, many cell phone sellers will provide free film services;
Third, individual film people are two or three channels of purchase, so their profit margins are not high, than the counter is lower than the low half of the right;
Fourth, the film is not a high threshold of technology, Taobao are sold! The film "magic device", the use of the equipment, kindergarten children can paste a good film, so the monthly income of 10,000 yuan is simply a legend of wealth creation.
10
Network selling vegetables: leave the market is "looking for death"
With the development of e-commerce, what can be bought online, so the network selling vegetables has also become a popular business.
But the fact is that the sale of vegetables site opened more, closed more, really profitable very few.
Industry secrets - absolutely can not be selected in the office building
According to industry insiders, do not look at the network to sell vegetables belongs to the network business, seems to be linked with high-tech, but the site must be selected in the vicinity of the market.
First, selling food network and food market customer base is the same, and the general food market will choose a large and mature community (resident population of at least 20,000 people) near the open.
So the benefits of opening in the market is a large customer base, not far from the investor, conducive to distribution, can effectively reduce the distribution costs;
Second, the types of vegetables up to hundreds of investors can not be prepared in advance, once there is a shortfall in demand, can be purchased from the market to solve the urgent needs of the nearest;
Third, the rental cost of vegetable market than the office building low, can reduce the cost of investment;
Third, the rental cost of the market than the office building low, can reduce the cost of investment
Third, the rental cost of the vegetable market is lower than the office building, which can reduce the investment cost;
Fourth, because of the distance from the competitors (entity stalls) is very close, you can understand the price dynamics of the vegetables in a timely manner, to adjust the price of their own to make adequate preparations.
In addition, many people are accustomed to obtaining price information from the Internet where the vegetables are grown, which is also wrong, because vegetable prices rise or fall most of the link is the middle.
The planting base as the upstream enterprises can only wait for the end market price adjustment to learn the information, often lagging three or five days, while guarding the vegetable market can understand the latest developments.
11
Dry cleaners: 8000 people is the basis for making money
Now there are dry cleaners in every community, the business is not only not a big investment, but also higher market awareness.
But it is understood that there are not many small stores that make money. What is the reason for this?
Industry secrets - there are criteria for choosing a community
Even if you open near the community, you should pay attention to the number of customers to investigate.
As a rule of thumb, the resident population of a neighborhood can't be less than 8,000 people, or the small store will lose money.
12
Self-service hot pot store: liquor varieties to determine the profitability
Self-service hot pot store, because of the small investment, suitable for the public, and then become a lot of small and medium-sized investors hot pursuit of the project. But not all self-service hot pot store are making money, where is the problem?
Industry secrets - carbonated beverages must be the only drink in the store
According to industry insiders, the main reason why the buffet hot pot store is welcomed by the market, the main reason is to spend a certain amount of money, you can just eat.
Then investors want to make money, the only premise is to constantly improve the buffet hot pot turnover rate. If the turnover rate is low, the buffet hot pot store will not make money at all.
And when people eat hot pot, usually drink alcohol. So the type of drink will determine the investor's profit or not, carbonated drinks should be the only drink in the store.
Because when you eat beef and mutton, drink carbonated beverages, it is easy to have a sense of satiety, which not only reduces the cost of the hot pot store, but also enhances the turnover rate, profits can naturally be enhanced.
13
Community convenience dishes: demand is not equal to good business
Nowadays, the community business is very hot, some investors are operating in the community for the convenience dishes, that is, the kind of washed, cut, with good material, customers can buy back directly into the pan fried dishes.
Seemingly convenient, the demand is not small, but no one can do business up, survive a year are very few.
Industry secrets - consumer habits are difficult to develop
The market does look great. Nowadays, the pace of life is getting faster and faster, occasionally cooking is a spice, but cooking every day is really a more difficult task, especially for young families who do not have elderly people living with them.
Convenience food is really a good program for improving the quality of life. However, it is important not to take the "need" as a source of entrepreneurial confidence.
On the surface, the main problem lies in procurement and processing. Procurement can't be the best every day, and processing can't be consistent, which affects the quality of the products.
Coupled with the storage and distribution links will reduce the convenience dish taste, so customer stability is poor. If you want to use automatic vegetable cutting equipment, the price is too high, will substantially increase the cost, not cost-effective.
The fundamental problem is still user habits. Convenient dishes for most people are not accustomed to the inside of the thing, and is not necessary, so the cultivation of this habit is difficult to continue to establish.
11
Cafe: difficult to make money out of the business district
The cafe referred to here is the place that only provides coffee, such as Starbucks and so on. Since the beginning of 2014, the cafe has suddenly become the hottest investment project, in the China Chain Store Management Association released the 2014 investment climate report, the cafe ranked first.
Although the investment is hot, but not all cafes are making money, why?
Industry secrets - business district is the first choice
Industry insiders pointed out that the most important factor in making money in the cafe is the turnover rate, turnover rate is high, the cafe has a high chance of profit.
But the Chinese people have a habit of drinking coffee, that is, the cafe as a place of rest and leisure, often a cup of coffee can drink an afternoon, drinking coffee is not important, chatting and resting is important. This is also a factor that many cafes do not make money.
So investors to avoid this phenomenon, it is best to choose the address of the cafe in the high-end office buildings concentrated in the business district.
First, the general rental of such office buildings to foreign-funded enterprises, employees are affected by Western culture, afternoon coffee habit, the source is guaranteed;
Second, because there is work to be done, the vast majority of customers will not be in the cafe lagged too much time, turnover is guaranteed;
Third, even if there are people to conduct business exchanges, the time will not be too long.
15
Microstore: no business without the screen, brush the screen on the black
With the popularity of WeChat and the establishment of the WeChat payment platform, coupled with the low operating costs, using WeChat to do business with more and more, and on the micro-store tens of thousands of dollars a month, the report is also seen in the major media. But the fact that the business is really so good to do?
Industry secrets - easy to open up, difficult to do
According to industry insiders, the micro-store opened up easy to open down difficult.
Because the micro-store are doing business with acquaintances, some friends fancy goods to say hello, the money is not paid, only their own advance.
Because of this, if friends get the goods and say no, it is very troublesome.
In addition, WeChat is updated very quickly, if the operator does not often brush the screen, it is easy to miss the publicity, but often brush the screen will make friends annoyed, it is easy to be pulled black.
This is equivalent to a good effort to build a store, and let the customer to the store to shield, equal to the white work.
So the choice of agent's goods, it is very important, it is best to choose difficult to buy the goods to do sales.