In the past two years, in the mobile operating companies actively advocate, mobile industry application industry chain links have gathered around the mobile operators to form a greater and greater synergy, the pace of industry application market expansion is gradually accelerated. Some industry insiders believe that for mobile operators and industry chain cooperation parties, to further accelerate the pace of mobile industry application market expansion, but also to do the following aspects of work. ★ Select the more urgent need for information technology key industries, local breakthroughs Although the industry application market has great potential, but should be seen, due to the different degree of urgency of the information and communication needs of users in each industry, and therefore its understanding of the impact of information technology construction on enterprise development will also be different. To expand the industry application market, we should choose those industries with very urgent demand for information and communication and a more mature environment for informationization construction, and make local breakthroughs. In the local breakthrough and successful experience on the basis of replication to the same industry, and then to other industries to expand. In the past two years, from China Mobile and China Unicom to expand the industry application market situation, they coincidentally chose a number of strong ability to pay, the more urgent need for informatization of the industry first pilot, and then a wider range of promotion. Last year, China Unicom adopted the strategy of selecting key industries for local breakthroughs, and worked with partners in the industry chain*** to develop projects such as the palm stock market for securities trading, the police new time for police work, the sea pass for marine fishermen's operations, and the intelligent traffic system for highway traffic, and gained initial success. On the basis of industry application pilots, this year, China Unicom will informatization demand is more urgent and the market is more mature securities, public security, transportation, coal mining, medical care, maritime, offshore fishing and other eight industries, as the first batch of "industry value chain alliance" to expand the object, and strive to make breakthrough progress. Fully understand the needs of industry users, to provide practical solutions should be seen, for different industries, its management model, organizational structure, business processes, etc. are different, the demand for information technology is not the same. Therefore, the industry application industry chain parties must fully understand the real needs of industry users to provide targeted application solutions. For example, for public security police applications, in addition to real-time police data communications, scalability of business functions, applications and maintenance of the economy, but also to ensure the reliability of network security, because the network and information security is to carry out the important guarantee of police applications. In the past, the reason why some industry applications are stranded halfway, an important reason is not fully understand the needs of industry customers, application solutions and user needs there is a large gap between. To this end, China Unicom Shang Bing, vice president pointed out that the expansion of industry applications, the key to truly understand the needs of industry users, the design of the solution should have a long-term, forward-looking and continuity, can continue to provide services for industry users. In addition, in addition to focusing on cooperation with mobile system equipment vendors, terminal vendors, mobile operators must also pay full attention to the role of system integrators, application developers in the expansion of the industry application market. Because system integrators, application developers are at the forefront of industry applications, only more understanding of the industry characteristics of system integrators, application developers to join the industry application industry value chain, mobile industry applications can continue to develop and move towards prosperity. All parties in the industry chain should communicate information in a timely manner and give full play to the synergistic effect. In order to effectively expand the industry application, the communication of information between each link of the industry value chain is very important. Therefore, each link in the industry value chain of industry applications should establish a corresponding communication mechanism to exchange technical information on industry applications in a timely manner and provide feedback on the market situation of different industries, so as to realize information **** enjoyment between each link. On this basis, the synergistic effect of each link in the industry value chain should be fully utilized to solve the problems encountered in the development and promotion of industry applications. For example, Zhejiang Mobile has encountered the following problems in SMS application development: due to the need to combine the SMS system with the IT systems of industry users and enterprise (group) users, each SMS industry application requires operators to look for the corresponding SP or system integrators to carry out specialized development, which not only leads to a longer development cycle of the SMS application, inefficiency, and difficulty in horizontal replication. For this reason, Zhejiang Mobile cooperated with Huawei and launched the "Enterprise Information Machine" with independent intellectual property rights. The "Enterprise Information Machine" has the ****ness of SMS sending and receiving business in different industries, so it can be very easily accessed to the enterprise's IT system, which is safe, reliable and easy to promote. After the launch of "Enterprise Information Machine", for small enterprises or industries, the construction of SMS system which can only be completed in at least two weeks under the traditional mode can be completed in three days through "Enterprise Information Machine". This is a typical case of industry application industry chain cooperation. Some industry participants believe that in the process of expanding industry applications, whether it is to identify specific industry customers, or the implementation of specific application solutions and terminal customization, mobile operators should give full play to advocate, organize, coordinate and promote the role of the value chain to attach great importance to the embodiment of the value of all aspects of the value chain, balancing the interests of all parties, so that the value chain to truly achieve a benign interaction, and to truly realize the cooperation of all parties * * * win. **Win. In addition, operators should also do a good job in the formulation of technical standards and business specifications, so that all parties in the industrial cooperation can carry out the development of industry applications under unified standards and specifications, in order to improve the efficiency of market expansion. ★ Coordination of the interests of various links in the industry chain, the establishment of a mature and stable business cooperation model due to the initial stage of market expansion, for the two mobile operators and industry cooperation parties, the current development of the industry application of the biggest difficulty lies in how to establish a more mature and stable industrial value chain, fully coordinated with the interests of all parties in the industry to form a truly viable business cooperation model. Some industry participants believe that the key to the formation of the industrial value chain of industry applications does not lie in the technology model, but in the business model, involved in the development of industry applications, equipment manufacturers, system integrators, software developers and terminal manufacturers and other industry parties through the cooperation *** with the profit, and ultimately realize **** win. It should be noted that in recent years, in the development of SMS and other popular mobile data services in the process, mobile operators and CP / SP has established a *** win business share model, which provides a useful reference for the formation of industry application business model. However, it should be seen that, compared with the mass mobile data business such as SMS, the industry application industry chain is more complicated due to the different demand for information and communication in each industry, which determines that the business cooperation model of industry application will not be a simple model, but a complex model; according to different industry applications and cooperation links, a more flexible approach should be taken to establish a benefit sharing model recognized by all parties. At present, China Mobile and China Unicom have carried out some exploration in this regard. ★ Carry out "one-to-one" marketing for industry users to provide "one-stop" service will be the public applications and industry applications can be compared to see that the two target markets and market demand are not the same, which determines China Unicom to expand the two markets will be very different. This determines that the way China Unicom expands the two markets will be very different. The mass user market mainly relies on channels such as its own business halls, cooperative business halls, cooperative chain stores and resellers, while industry applications require operating companies to organize and carry out "one-on-one" specialized marketing on the basis of a full understanding of the needs of industry users. At the same time, for industry users, mobile operators should really do "a place to accept, the province's services, a point of access, the whole network services", the implementation of user manager stationing system, in the business acceptance, business implementation, customer feedback, etc. to determine the time limit for service, to really provide a full range of "one-stop" service. The user manager stationing system is implemented to determine the service time limit in each link of business acceptance, business implementation and customer feedback to truly provide all-round "one-stop" service. Prospects for industry applications Although mobile industry applications have become the industry's hot spot, but from a general point of view, the domestic mobile industry applications are still in the initial stage. Industry sources believe that this year, after China Mobile and China Unicom's vigorous promotion, some of the more mature industry applications in a wider range of promotion. At the same time, with the gradual start of the market, there will be more industry application software developers, system integrators, terminal providers to enter the field of industry applications, thereby accelerating the promotion of industry applications industry chain and the formation of commercial model. The next two to three years, China's industry application market will enter the growth period. At that time, with the further launch of the key industry application market, industry application industry value chain will be further optimized, while the commercial mode will gradually mature, industry application market size will be further expanded. Thereafter, China's industry application market will enter a period of stable development. If we look at the long term, with the commercialization of 3G, the transmission rate of mobile communication network will continue to improve, the data service carrying capacity will continue to enhance, mobile industry applications will develop rapidly. Some experts even assert that one day in the future, the machine to machine data service traffic will exceed the "man to machine" and "man to man" traffic. Obviously, with the increasing prosperity of mobile industry applications, we will step into an exciting "mobile information society". 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