Step 1: Determine the purpose of the market survey, the content, scope, methodology, sample size, data collection and analysis methods, and so on, which will affect the budget for the funding of the market survey.
Step 2: According to the different stages of market research and the content of the work, set out the budget table of market research, including the name of each cost, calculation criteria, quantity, unit price and amount.
Step 3: check and review the budget table of the market survey, check whether there is any omission or error, whether it is in line with the actual needs and quality requirements of the market survey, whether it is reasonable and economical.
Step 4: in the body of the market research program, a brief description of the total amount of the budget for the market research, the composition and basis of the budget, highlighting the cost-effectiveness and feasibility of the market research.
The market research program is a detailed description of the purpose of market research, content, methods, progress, budget and other aspects of the plan, is a guide and basis for the implementation of market research. Market research program funding budget refers to the specific content and requirements of the market survey, estimate the total amount and breakdown of the costs required for the market survey to ensure the smooth progress of the market survey and quality control.