Make a promotional poster.
As a business of medical equipment, the first thing to be clear is to online sales or offline, online mainly online shopping malls, the next line is to the physical store (need to provide some equipment to the customer experience). Do a publicity poster, this is a start.
Select the publicity object.
Medical equipment needs to be targeted at specific objects to plan the activities of the program, such as in a small area, to understand clearly to what age group of the majority of people, the enterprise operated by the medical equipment is mainly helpful to those who, and then do some activities to inform the customer base, a certain point in time will be held on a regular basis public health seminars, etc., to achieve the effect of publicity.
Selecting the right address for publicity.
Offline publicity should be selected offline in a place with high traffic, such as participating in a number of urban exhibitions, or neighborhoods, markets and other optimal geographic location, the use of the effect of the flow of people, the product brand publicity out.
Do a good job of staff training.
As the saying goes, people are the best resources, enterprises should be targeted to train workers, planning some promotional incentives to encourage workers to use their own human resources to promote the product, which also has a very good effect of publicity.
Online publicity.
Online publicity is mainly based on the enterprise's website, you can merge their own website into some large-scale Internet, design their own promotional posters, combined with some of the current activities, such as the mid-year promotion, double eleven, specific holidays, etc., to increase publicity to improve visibility and sales.
WeChat public number.
Now the WeChat public number of the publicity effect is also good, the enterprise can establish a public number for medical equipment related to attract fans, in general, fans are potential customer groups. The company has a lot of money to pay, more persistence, in order to have a harvest.
In short, the publicity of medical equipment is a long-term persistent process, if it is a well-known brand effect will be much faster, but if it is the company's own new brand, then we have to calculate from the long, input and output are proportional.
July's eight marketing nodes you must not missJuly is coming, the second half of 2023 began. Like the first half of the year, the second half of the year there are many marketing nodes can not miss. The weather is still hot, the marketing boom is increasing day by day. Marketing friends, take a look at the small faction for everyone to organize the July marketing calendar!
(1) Borrowed elements and direction
Elements: love the party, pay tribute
Poster color: red
Direction: The founding of the party festival is a more serious holiday. The theme of the festival is "Red, Love Party, Honor Party". It inherits the red spirit and shows the patriotic spirit of the brand. In the marketing process of the July 1 Party Day, the main practice is to combine the brand concept with the great red spirit of the Chinese ****anufacturing party, and at the same time pay homage to the party and publicize the brand concept.
(2) pay attention to the situation.
Holiday marketing, to master the situation, do not involve sensitive content. The party logo and other elements also need to be used properly, and relatively solemn, can not be suspected of flirting.
(3) reference case
A. Haier Strauss "with the party, live a good life, it will follow"
Haier Strauss water purifier in the 2015 founding of the party day to play the "with the party, a better life naturally come" slogan, "with the party, a better life naturally come".
Haier Strauss water purifier in the 2015 party day, the slogan of "follow the party, the good life naturally come", and highlights the "good" and "water", in-depth fit their own product characteristics: production of good water.
B. Pure Jane "Keeping the Chinese dream intact, not forgetting the heart of a child"
The marketing strategy of the brand "Pure Jane" is "Chinese dream" and "Pure Jane". Pure" marketing strategy is "Chinese dream" and "pure", not only cater to the theme of the "Chinese dream", but also in line with the buzzword "not forgetting the original heart", and the brand name resonance. It is an example to be followed.
C. Dongfeng Fengxing Jingyi X5, "Never change your mind, always pursue your dream"
On the occasion of the 97th anniversary of the founding of the Party, the popular Dongfeng Jingyi X5 has come up with the slogan "Keeping your mind at the same time, so that your dream will never die".
(1) Borrowing elements and direction
Elements: kissing, romance, sweetness, expression of love
Poster color: pink and other warm colors
Direction: You can use the lyrics of the song, movie clips, cartoon images and other marketing. About "Kiss".
(2) Pay attention to the situation.
Marketing should pay attention to the scale, do not become vulgar, to "love and warmth" as the main, to show the brand's humanistic care.
(3) Reference Case
A. Jasper
Today is International Kissing Day. How do you plan to kiss?
International Kissing Day, Jasper used some familiar lyrics for promotion. From Mayday's "Long Live Love" to Chang Chen's "Give Me a Kiss" with a heart shape, International Kissing Day will be marketed as a point related to love and intimacy.
B.MMT
It is said that kissing for one minute burns about 2 to 3 kilocalories. Don't say you weren't given an excuse, girls who clamor for weight loss.
This is the poster for MMT on International Kissing Day 2015. It features two anime characters kissing, a pink background, and a "Kissing burns calories" factoid, which is extremely funny.
C. Haier Group
Kiss is a potent medicine for love, and Haier appliances are a potent medicine for life.
Haier's home appliances are interactive posters for couples, with the slogan "Everything is a healing system". Haier home appliances take advantage of the "healing" properties of kiss, combined with the brand itself, to show the public that Haier home appliances are also "life's potent medicine", and kiss as "healing". The Haier home appliances are also "life's special medicine" and "healing" like kiss.
D. Every Harvest
The marketing point of Haier is "digestion", and helping digestion is the function of Haier's products. On International Kissing Day, every benefit is marketed on the basis that kissing is good for digestion and calorie consumption. At the same time, "Daily Kiss" means love is around every day, and "Daily Plus" means health every day.
(1) Borrowing elements and directions
Elements: navigation, ocean, nature
Poster color: blue
In honor of the great navigator Zheng He, China has designated July 11 as China's Navigation Day. On this day, you can incorporate marine science and marine conservation into your brand by giving knowledge talks, thus shaping your brand image.
(2) Pay attention to the situation.
The marketing tone can be set as "protect nature, protect the ocean" and so on. The marketing should pay attention to the use of color and combine it with the brand characteristics. The main target industries are tourism and fisheries.
(3)Reference
In 2020, "China's Maritime Day", Buick Enclave S has a slogan "Riding the wind and waves is better than riding the wind and waves". In the poster, the car is traveling on the sea, the waves are rough on both sides, and the Buick Enclave S is riding on the wind and waves.
"Wind and waves" is not only the waves in the poster, but also the difficulties and obstacles in life. "It shows the brand's determination to move forward and overcome difficulties.
B. Tissot - Tissot
Tissot's slogan for China's Maritime Day 2020 is: New Silk Road on the Sea, led by the wrist. The poster uses the ocean waves as the background and puts its own product "wristwatch" on the waves.
The word "wrist" in the tagline indicates that the product is a "wristwatch", while the word "core" indicates that the brand's wristwatches have a competitive advantage in the form of an excellent "core".
C. Bernard Tianchun
2018 "China's Maritime Day", Bernard Tianchun played the slogan "the sea, the courage to go forward". The poster has a picture of two dogs sailing, combining the characteristics of "sailing" and the brand's own pet food industry.
(1) Borrowing elements and direction
Elements: health and care
(2) Attention to the situation.
(3)Reference cases
A.ofo*** enjoy bicycle
B.Want Want
C.Migu animation
World Hepatitis Day 2021, Migu do marketing in the form of knowledge posters, and call for everyone to forward together, love and care for the liver. The first step in the process is to make sure that you have a good understanding of what you are doing.
(1) Borrow elements and direction
Elements: graduation, youth, graduation travel, summer travel
Direction: you can do a variety of online or offline promotions, summer activities, summer travel and so on. For students during the summer vacation. Graduation season marketing focuses on "youth, farewell, encouragement" and so on.
The theme can also be compared to marketing before and after graduation.
(2)Attention to the momentum
There is no limit to the target industry, according to their own brand free to give free play to the imagination, the summer vacation and graduation season to do interesting.
(3) Reference cases
a. SF
SF uses a "graduation ticket" to pack the youthful memories of college students.
In the 2020 graduation season, SF chose to cooperate with School Fruit to publicize the SF graduation mail campaign with the theme of "SF Graduation Mail, Give Memories a Ticket", which helped to increase business growth and brand awareness.
b.Weilong
Graduated to know, the taste of school, more addictive than spicy noodles.
During the graduation season, Weilong adopted the point of "nostalgia for the student days after graduation" for marketing, and finally made an analogy between "chili fries" and "the taste of school" to highlight the fact that "chili fries" are very addictive to people. Finally, the analogy between "spicy noodles" and "the taste of school" is made, thus highlighting the addictive character of Weilong's spicy noodles.
c.Coca-Cola×Renren
(1)Elements and direction
Elements: food, foodies
Direction: the food festival is mainly targeting all kinds of food brands, restaurants, etc., and various kinds of promotions can be carried out in accordance with the food festival, such as 70% off, launching the 7.7 yuan, 77 yuan set menu, etc.
These promotions can be carried out in accordance with the food festival, and the direction of the festival can be carried out in accordance with the food festival.
(2) take advantage of the situation to note
Do promotions at the same time, to ensure product quality, long-term development; at the same time pay attention to innovation, and various types of shopping festivals to make a distinction.
(3) Reference cases
a. Dot Dudu
Dot Dudu's marketing point in 7-17 is "discount", indicating that the whole day all single 7.7% discount, with the help of the food festival to do promotional activities to marketing.
b.Golden Dragon Fish
Food is the key to a successful life.
Goldfish "7-17" marketing posters, is a person enjoying the image of food, and the "fish" in the dinner plate and "goldfish" of the "fish" in line with the "fish". The "fish" on the plate also echoes the "fish" in "Golden Dragon Fish". At the same time, the fish is also a delicacy, indicating that the Dragonfish can cook the delicacy, and the marketing is vivid.
(1)Elements and direction
Elements: summer, traditional culture, health
Direction: almost all industries, especially the arts and culture industry, according to the seasonal characteristics of the season to a wave of knowledge, health care, etc. Introduction.
(2) reference case
a. Kunlun Mountain Snow Mountain Mineral Water
Small summer, the daily heat three, summer gods, non-small Kun and watermelon.
Kunlun Mountain Xueshan mineral water in the small summer marketing poster will be half a watermelon creative painting, made of a swimming pool, while the mineral water is like a person in the watermelon swimming pool swimming, together with the blue sky and white clouds and volleyball, full of summer flavor.
b. The United States
The wind and the insects are singing in the summer days, the heart of the good since the cool.
The brand marketing of Midea in the summer is to build a cozy afternoon: lying on the mat reading, listening to music, eating watermelon and drinks while blowing the air conditioning. The focus of the marketing lies in blowing air conditioning, air conditioning is one of the main products of the brand of the United States, open the air conditioning, you can have a cool summer.
c.Palm born grain
Ink style festival poster, applauding and encouraging for the good things.
Palm Grain often publishes posters on the day of the 24 solar terms to bless the earth and remind people of the customs they need to pay attention to during the different solar terms.
(1)Elements and direction
Elements: summer, health
Direction: July 23 is the 24 solar terms in the summer, Chinese folk have the custom of drinking ambrosia tea, sun ginger, burning ambrosia incense, drinking goat soup, and after the summer, the weather will be more and more hot and scorching. The summer marketing approach can be referred to the small summer, to prevent summer heat, the festival of health as the starting point.
(2) Reference cases
a. Mecanical
"Big" battle summer is not afraid of the sun, "summer" in your small comfortable.
Megaman's summer marketing poster depicts a girl surfing on the beach against the backdrop of the blue ocean. While creating a summer beach life, it highlights its own product, sunscreen. Summer is not afraid of the sun, as long as you use sunscreen, you can have your own little freedom.
b.Chia-chia
Da heat - no wind and flickering day summer, Chia-chia has learned to sing the branches.
The poster design for the summer marketing campaign features two mockingbirds, while the word "Qia" in the tagline echoes the brand itself. The poster design features two robins as the main characters, while the word "chai" in the slogan echoes the brand itself.
c.McDonald's
Every year, McDonald's launches a summer peripheral on the day of the summer. 2021, McDonald's invites fashion brand Randomevent to design and customize the "McDonald's Day of the Big Potato Limited 100% Series" peripheral, peripheral containing T-shirts, hats, folding chairs, picnic mats, has been limited online. The peripherals, including T-shirts, hats, folding chairs and picnic mats, have been put on sale in limited quantities online, adding funky colors to the summer.
July is a month of festivals, from Party Day to China's Maritime Day to the summer festival.
Different festivals, according to the different focus to marketing: the Party Festival need to solemn tribute; kissing Festival need to be romantic and intimate, the big and small summer need to summer health? Selected for their own industry to market the holiday, in order to get twice the result with half the effort.
July is coming, remember these marketing nodes, may be able to make your marketing become a bright landscape!
Title image from Unsplash, based on CC0 protocol
Related Q&A: Calendar of June-July 1983?
The calendar table for June through July of the 1983 lunar calendar. It is counted from the first day of the month of Heihai,followed by the second day of the month of Gengzi. Xin ugly first three, non Yin first four, dec Mao first five, A Chen first six, B Si first seven. The eighth day of the third month. Ding Wei, the first nine. Wushen ten. You eleven. Gengxu twelve. Xinhai thirteen. Nonoko fourteen. Dec. 15, A c. 16. B Mao seventeen. C Chen eighteen. Ting Si 19. Ewu 20. Fifth twenty-one. Geng Shen twenty-two. Xinyou twenty-three. Nixu twenty-four, Kuihai twenty-five. Azi twenty-six. Bj?rn twenty-seven. Cj?rn twenty-eight. Ding Mao twenty-nine. E Chen thirty.
Related Q&A:What are the major marketing events in June? What can be planned?
Marketing event or activity planning, to "master out of the name", and then take advantage of the situation to promote or do brand publicity, June event marketing node can be from two aspects of planning:
First, is the history of the time period in the occurrence of the more influential historical events, need to pay attention to is to be with you! The first is the history of this time period in the more influential historical events, need to pay attention to is to be with your planning products or services have relevance. For example, you are selling CDs, you can do a tribute to the theme of the world's two rock stars (one is the international superstar Michael Jackson died on June 25, 2009, the other is the Asian superstar BEYOND band singer Wong Ka Kui, was in June 30, 1993 unfortunately passed away) can design some interactive activities, such as the favorite idol which song, etc., so that the fans to participate in, and then design The first is to make sure that you have a good idea of what you're getting into, and that you have a good idea of what you're getting into.
Second, is the June general international and China-specific festivals, such as June 1 Children's Day, 6.18 year promotion. Combined with the theme of the festival, do some related activities planning.
Send a copy of my previous to the team operated by the activity schedule for your reference:
The above is a simple promotional activities throughout the year node table, each industry products are not the same, so the theme of the marketing is different, but the node of the time can be borrowed.
About the event planning details, there is an opportunity to do a special share. You can also pay attention to my headline private message exchange.
Taobao activities in 2017 whichTaobao activities in 2017 are as follows:
1, 1212 annual festival December 12, 2017;
2, double 11 global carnival November 11, 2017;
3, Tmall Global Wine and Drink Festival September 9, 2017;
4, 66 National Eye Day June 4 - June 8, 2017;
5, Spotify 66 Grand Gathering June 2 - June 7, 2017;
6, 618 Mid-Year Promotion June 1 - June 19, 2017;
7, Italy Week May 30 - June 2, 2017;
8, Tmall Father's Day May 2017 25-June 30, 2017;
9, Tmall Fan Carnival May 25-June 18, 2017;
10, Global Children's Life Festival May 20-May 27, 2017;
11, Import Carnival Week May 19-May 25, 2017;
12, The Big June 1 Travel Season 2017 May 16 - June 1;
13, Tmall Girlfriends Festival 2017 May 16 - May 25;
14, Tmall Bottom Makeup Festival 2017 May 16 - May 19;
15, 517 Eating Day 2017 May 15 - May 17;
16, Tmall Cabinet Festival 2017 May 13-June 20, 2017;
17, 520 Confession Festival May 13-May 20, 2017;
18, Prince Princess Dress Festival May 11-May 19, 2017;
19, 517 Communication Carnival May 11-May 17, 2017;
20, Health Festival 2017 May 10 - May 15;
21, home decoration May industry promotion May 9 - May 13, 2017;
22, Tmall T-shirt Festival May 8 - May 11, 2017;
Extension:
Taobao activities to participate in the way
First of all, it is necessary to be in accordance with the official Taobao issued a bulletin for the The first thing you need to do is to sign up according to the announcement issued by the Taobao official. It's worth noting that when registering you need to know which categories of merchants are needed for the event, and the exact time of the warm-up. One of the most important things to note is that each of the different categories of investment time will be different, and then between the different products to declare the time will be different, pay attention to this, so as not to miss the right time.
Next, you need to understand what is needed to prepare for the work. If you have time, you can make a table of what you need to do to make it clearer. To do activities is to go to this point in time to complete the entire store rearranged,louboutin pas cher, the design of the product promotion, as well as to do a good job of warming up the work of the preparation. For the design of the store need to do a good job of the main picture and details of the re-optimization of the page, complete the Taobao campaign theme posters, banners, and the main page of the store. You can also do some customer service design and autoresponder to cater to the theme of the event.
After that, it is the store warm-up session. The store's preheating will generally have add purchase reduction, collection to send store coupons, you can participate in the lottery, there are some linkage third-party platforms, such as, if in the WeChat circle of friends or microblogging collection of praise to send gifts or special coupons, it will be in advance of the store's activities to spread the information, very helpful to help after the attraction of the flow.
Lastly, there are some things that need to be noted, generally speaking, to participate in an activity is certainly need to consume part of the money. In order to have a certain exposure, as well as get good feedback on the activity, not too tight money.
Source:
-Taobao