Introduction to post responsibilities of marketing department

1, a professional and sound marketing department, should have strong market research functions and capabilities. Marketing department is an important part of enterprise marketing organization structure. Usually, the marketing organization of an enterprise consists of the marketing department and the sales department. According to the functions, the marketing department is responsible for narrowing the psychological distance between products and consumers, and the sales department is responsible for narrowing the physical distance between products and consumers.

2. Carry out annual, quarterly, monthly and holiday promotion activities according to the overall planning of the company.

3. Responsible for drawing up various promotion plans, and supervising the implementation and effect evaluation of various promotion plans.

4. Guide and supervise the formulation and implementation of marketing promotion plans in various regions, formulate procedures for the declaration and approval of marketing promotion funds, and supervise the procedures.

5. Formulate budgets for different promotional activities in different periods, and control the use of promotional funds according to the budget.