Chen Zhenjin, Zhou Zhimin. Development and Examination of Online Brand Community Experience Dimensions. Proceedings of 2011 JMS China Marketing Science Academic Annual Conference, Sun Yat-sen University, 2011.08.(Panel Presentation)
CHENG Yaqin, ZHOU Zhimin. When Brand Communities Assume Social Responsibility - A Study on the New Path of Brand Community Commitment Formation. Proceedings of 2011 JMS China Marketing Science Academic Annual Conference, Sun Yat-sen University, 2011.08.(Panel Report)
Zhou Zhimin, Su Chenting, Zhou Nan, He Heping. The formation mechanism of E-social capital: An empirical study based on online brand communities. Proceedings of the Sixth Symposium on Social Networks and Relationship Management, Sun Yat-sen University, 2010.12. (Panel presentation)
Wu Qunhua, Zhou Zhimin. A Study on the Antecedents and Consequences of Virtual Brand Community Cohesion. Proceedings of the 2010 JMS China Marketing Science Annual Conference, University of International Business and Economics, 2010.08. (Panel presentation)
Liu Huiting, Zhou Zhimin. A Study on the Influence of National Product Awareness on National Product Purchasing Psychology - Data from Cross-Industry. Proceedings of the 2010 Annual Conference of Marketing Research Society of Chinese Colleges and Universities, Hohai University, 2010.07.(Panel Report)
Zhou Zhimin et al. A study on the antecedents of national product awareness: based on the perspective of national brand community. Proceedings of 2009 JMS China Marketing Science Academic Annual Conference, Nankai University, 2009.10. (Panel presentation)
Zhou Zhimin, Liang Yuanting. A New Exploration of the Relationship between Brand Satisfaction, Trust and Commitment: A New Division Based on Trust. Proceedings of 2009 JMS China Marketing Science Annual Conference, Nankai University, 2009.10. (Panel Report)
Zhang Ning, Zhou Zhimin. A study on the impact of corporate crisis response strategies on consumers' brand attitudes and purchase intentions: the moderating role of brand relationship norms. Proceedings of 2009 JMS China Marketing Science Academic Annual Conference, Nankai University, 2009.10. (Panel presentation)
Zhou Zhimin. A Study on the Nonlinear Relationship between Brand Trust and Brand Loyalty. Proceedings of 2008 JMS China Marketing Science Annual Conference, Xi'an Jiaotong University, 2008.10. (Abstract included)
Li Mi, Zhou Zhimin. A study of brand community relationship quality dimensions and their influence on brand attitude. Proceedings of 2008 JMS China Marketing Science Annual Conference, Xi'an Jiaotong University, 2008.10. (Abstract included)
Zhimin Zhou, Shuwei Pi. A Study on the Influence of Music Identity and Matching on Advertising and Brand Identity. Proceedings of 2007 JMS China Marketing Science Academic Annual Conference, Fudan University, 2007.10. (Panel presentation)
Zhou Zhimin. Competitive Advantage Analysis of Chinese Independent Brands Based on Customer Value--Taking the Car Industry as an Example. Proceedings of the 2006 Annual Conference of China Enterprise Management Research Association, Jiangxi University of Finance and Economics, 2006.11. (Panel presentation)
Zhou Zhimin. How Brand Personality Perception and Identity Influence Brand Relationship Patterns. Proceedings of the 2006 JMS China Marketing Science Conference, Wuhan University, 2006.10. (Panel presentation)
Zhou Zhimin. Brand Relationship Index Modeling: A Scale Development Perspective. Proceedings of the 2005 JMS China Marketing Science Annual Conference, Peking University, 2005.11. (Panel presentation)