First of all, you need to do a simple analysis of the crowd demand, account budget.
Crowd analysis of the nine elements: gender, age, hobby, education, occupation, income, region, equipment, time period and so on. Medical industry should be combined with the department to analyze the patient's search habits, and core needs.
Budget analysis: according to different budgets to develop different account strategies, build different account structure.
Build account dimensions need to be divided according to geography or equipment,
From the main push of the geographic area, South China, North China or Hebei, Henan and other geographic areas to divide the program.
From the hospital departments, gynecology, obstetrics, men's medicine and so on to divide the unit.
Then combined with the above analysis of the needs of the population and budget to choose keywords.
Disease type words, choose keywords according to the disease units encountered in the department
Type words, the hospital's patented techniques and high-tech words.
Popular words, words with high competition.
Then write ideas, remembering the relevance of keywords, ideas, and page meanings.
This is one of the easiest ways to build an account quickly.