Cash channels of Zhihu
The main ways to realize cash in Zhihu are as follows:
Advertising: Brands can advertise through Zhihu, and the ads will be shown to users directly.
Private domain traffic realization: Zhihu collects users' data assets on its own platform, such as email addresses, cell phone numbers, interests, behaviors, etc., and authorizes them to brands for precision marketing.
Paid Q&A: Zhihu offers paid Q&A services on its Live platform, where users can ask questions to experts and pay for getting answers.
Content realization: Zhihu can realize users' original content through paid articles and other means.
Baidu Knowing Realization Channels
Baidu Knowing's realization channels are different from Zhihu's and mainly include the following:
Baidu Bidding Ranking: Baidu displays ordinary sites, bidding ads and content such as Knowing Q&A in the search result page.
Baidu know promotion: Baidu know the popular question page of the "recommended", is the result of the bidding, under normal circumstances the high quality of the answer to qualify for display in the recommended list.
Brand marketing: Baidu Knowledge can invite brands to carry out brand marketing by launching campaigns and other ways to enhance brand awareness and audience stickiness, etc.
In summary, there are some differences between Zhihu and Baidu Knowing in terms of realization channels, and the specific choice of which method needs to be determined according to the brand's own needs and placement strategy.