Now a lot of businesses can recycle gold jewelry, gold recycling companies, pawnshops, gold jewelry processing stores, all of which can directly recycle gold. Some brand-name gold stores also have their own trade-in services, but usually during holidays, and there are brand restrictions, and may not be cost-effective enough to count overall. You can take the home idle gold to the recycling company store valuation look at the large recycling companies are physical stores, recycling prices are more reasonable.