Born in 198 1, Li took over a poorly run restaurant in 2005, endowed it with the concept of ancient culture that is difficult to copy, and established its position in Chengdu's catering industry in a short time. In addition to running this restaurant, Li also owns two cement plants and an auction company, and her capital even extends to finance, energy, education and other industries. She is worth hundreds of millions at present.
In fact, she was born with a "golden key". And she has always insisted on starting a business on her own.
Rich family: BMW is a gift for college graduation.
Li was born in a wealthy family in Chengdu and was the only child in the family. When she was over two years old, she began to contact accordion and printmaking. At the age of 4, one of her prints won the second place in an art exhibition held in Japan, which made her parents proud.
She is also very talented in sports. In primary school, a well-known coach surnamed Wu in Chengdu suggested that she learn to play badminton and develop in the direction of professional athletes. But her parents still want her to continue her studies. Li has excellent academic performance. She skipped two grades in a row, and was admitted to the finance major of a key university in the province before 15 years old. At that time, she was also the youngest student in this major.
1999 When she graduated from college, her parents bought her a BMW 5 Series imported car as a reward. At that time, the price of this car was nearly 800,000 RMB.
After graduation, she didn't choose to continue graduate school or study abroad, but went directly to China Construction Bank. However, commuting at a fixed time soon caused her discomfort. Li recalled that after working in CCB for only three days, her mood became exhausted.
Later, her father recommended her to a company specializing in housing agency sales to be the general manager's back office, responsible for daily meeting minutes, filing and other affairs. However, Li, who is active by nature, likes planning work very much, so she signed up as a marketing major.
In the company, she is like a duck to water. After more than half a year, she became the head of the department and became famous in the Chengdu building sales circle. Facts have proved that it is this experience that has greatly improved Li's marketing planning ability.
Initial stage: from 654.38+0 million to 654.38+0 million.
In the previous development, she mostly followed her parents' contacts. In 2000, she finally made the first independent investment in her life without telling her family-she opened a clothing store in the prosperous Yanshikou area of Chengdu.
Like most girls, opening a fashion clothing store is Li's dream. At that time, she took over a 60-square-meter shop in Yanshikou without telling her parents. "Because the main consumers who came here at that time were still young people, I was going to be a brand image store and sell fashionable clothes." She often flies to Hong Kong and Guangzhou to find clothes. Half a year later, it was not until the business was good that her parents heard the news from others.
Li revealed that the funds for opening a clothing store mainly came from his own accumulation, and he also borrowed hundreds of thousands from friends. The clothing store not only realized her dream, but also made a lot of money for her. Li Qingchu vividly remembers that this clothing store named "Yi Yang" changed hands a year later, which earned her nearly one million yuan.
Li then set up a trading company, mainly engaged in the import and export of medical devices and electromechanical engineering projects and factory projects of automation systems and equipment. She holds the titles of chairman and general manager. This time, although her parents let her develop independently, she still played the role of behind-the-scenes pusher in many projects.
When running this company, she completed a classic operation: in 2002, a university enterprise in Chengdu wanted to complete a sewage treatment project, and Li Xian contracted a large piece of it and subcontracted it to several different companies. Although this model is very common now, it is rare in fashion. This innovative move made her earn nearly 10 million yuan in just a few months.
The ups and downs of business: once threatened by competitors
After completing the accumulation of10 million yuan, she began to look for new investment projects around 2002 and planned to operate independently. She has visited universities, hydropower, coal mines and other projects, and finally took a fancy to a cement plant in Huaying, Guang 'an.
During this period, she met her current husband, another entrepreneur. In Li's eyes, her husband is an enterprising person and his family agrees with him, so the time from falling in love to getting married is not long. The couple quickly bought the cement factory, and then bought another large local cement factory, and invested more than 30 million before and after.
Through hard work, the two factories are thriving, and the asset scale has reached several hundred million yuan. At that time, her husband was in charge of production and equipment, and she was in charge of marketing and finance. Their career reached a new peak, and Li became a household name of Huaying.
However, like many rich people, they began to receive threats from some malicious people. The most thrilling time was in 2004, when she was walking in the street and was suddenly threatened by four men. At that time, someone held a knife to her waist and threatened her to make concessions in some business.
Although she didn't suffer much physical harm this time, like many entrepreneurs, she began to learn to keep a low profile to some extent. Today, she still works in Guang 'an half the time, but she basically takes a bodyguard every time she goes out.
Aiming at catering: let Chengdu help advertise.
In the catering industry, Li is a rising star in Ran Ran.
In 2005, her auction company received an auction commission for the transfer of a restaurant, which is located near the South New District of Chengxifu. "This restaurant is only a few hundred meters away from the Jinsha site." Li believes that in recent years, the whole of Chengdu has been promoting Jinsha civilization, and playing the Jinsha culture card in catering is bound to achieve good results. She took over the restaurant and renamed it Hongfeng Shufu Restaurant.
First of all, she founded the catering brand "Jinsha Banquet" and registered and protected its trademark. Then, she carried out a major renovation of the restaurant with an area of more than 4,000 square meters, making the decoration of the restaurant more antique.
"Chengdu people promoted the Jinsha civilization and also promoted our brand." She saved a lot of money on brand promotion by hitchhiking. Many foreign tourists come here to spend money.
They are also unique in developing dishes. Relying on technical innovation and the cultivation of catering culture, in just over a year, her restaurant won a place in Funan community, which is full of famous shops.
At the beginning of this year, at the China International Food Tourism Festival, which was popular in Chengdu catering industry, it was suggested that the cultural brand "Jinsha" should not be monopolized by a certain enterprise.
"This restaurant has the least investment but the best reputation in our industry." In this debate, Li kept a low profile, but she always attached great importance to the brand protection of "Golden Sands Banquet".
Li prefers to play the role of capital operation. "Expanding catering through export brands is our new strategy." She hopes to open restaurants to all parts of the country and overseas through franchising. It is understood that the "Golden Sands Banquet" franchise store in Chongqing has been renovated and is expected to open in the near future. Investors from other places are also talking about joining.
Face to face
The influence of family on entrepreneurship has both advantages and disadvantages.
Reporter: Does your family have a great influence on your career?
Li: Of course. I learned a lot from my parents, and my family gave me a lot of help when I was looking for ways to start a business and start-up funds. But I realize that I can't always rely on my family, because on the one hand, my family will influence my decision-making, and others will doubt my grades.
Reporter: What advice do you have for your peers who want to start their own businesses?
Li: To do business independently, you should have knowledge, vision, endurance and the ability to put down your airs.
Reporter: Compared with other peers, what do you think is special about yourself?
Li: Now that I am married and have children, I have to go to work. In fact, everyone is living the same life, and everyone has pressure and happiness. Everyone has to go through the early stages of life and entrepreneurship. Compared with my peers, I may have to develop earlier!
Reporter: Do you have any plans for the future?
Li: Actually, I'm involved in many different industries now. I want to fix a main business in the future and stick to it.
Reporter's notes
In Li's conversation, it's hard to see the shadow of a strong woman, or that Louis Vuitton bag beside her exposed her status and identity.
Li has always insisted that she started from her parents and made a fortune by herself. She always tries to get rid of the influence of her family and insists on creating new careers through her own efforts. From this perspective, she is not much different from ordinary entrepreneurs, and even has to bear more psychological pressure.
Hu Run, an expert on the rich, said that people with good backgrounds often start businesses in three situations: one is that their parents will listen to politics, the other is that their parents will help them get on the horse and give them a ride, and the other is to let go. He believes that the first is the least desirable, while the second and third cases, entrepreneurs must have their own temperament and wisdom.
I believe that Li is not only lucky, but a woman in her twenties finally broke out of her own world. Her entrepreneurial experience can not only make rich children imitate learning, but also become a model for self-made entrepreneurs.
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