1 The relationship between product image design and corporate image design
The study of image is mostly based on the corporate image of the Unified Identification System (Corporate Identity System abbreviated as CIS), the so-called corporate image, that is, the enterprise through the conveyance system such as a variety of signs, logos, standard fonts, standard colors, the use of visual design and behavioral display, the concept and characteristics of the enterprise visualization. The concept and characteristics of the enterprise visualization, standardization and systematization, to shape a specific public recognition, acceptance of the evaluation of the image, so as to create the best production, operation, sales environment, and promote the survival and development of enterprises.
Enterprises through the business philosophy, behavior, and unified visual recognition and establish the overall impression of the enterprise, it is a composite index system, which can be distinguished as internal image and external image. Internal image is the evaluation and impression of employees within the enterprise itself, external image is the public's impression and evaluation of the enterprise; internal image is the basis of the external image, external image is the goal of the internal image.
Product image design is to realize the overall image of the enterprise's goal of refinement. It is a product design as the core of the system image design, product design, development, research concepts, principles, functions, structure, construction, technology, materials, modeling, color, processing technology, production equipment, packaging, decoration, transportation, display, marketing methods, advertising strategies, etc. for a series of unified planning, unified design, the formation of a unified sensory image and a unified social image, can Play a role in enhancing, shaping and spreading the role of corporate image, so that enterprises in the business reputation, brand awareness, business strategy, sales services, staff quality, corporate culture and many other aspects of the display of the personality of the enterprise, to strengthen the overall quality of the enterprise, creating a brand effect, winning the fierce competition in the market.
2 Product image design of the unity
Products overall image (Products Identity abbreviated PI) is the product in the design, development, development, circulation, the use of the formation of a unified image of the quality of the product within the image of the product and the product external visual image to form the unity of the results.