Let's get the question out of the way first: what impact will the excessive income of the live broadcast industry have on other industries?
Before answering this question, take a look at this big X news that broke out today: recently, the relevant departments of Hangzhou City, Zhejiang Province, identified that Wei Ya in the period from 2019 to 2020, the evasion of tax S643 million yuan, other underpayment of S0.6 billion yuan, according to the law on the Huang Wei made a decision on the tax administrative processing penalties, recovery of the S amount, plus late payment penalties and penalties K*** counted 1.341 billion yuan.
I believe that we have heard of these several Z broadcasting special can can bring H people, Viya is this should be the most able to earn Q. It is said that a year earned nearly sell goods over 100 Y, Weiya's personal identity is also up to 90 Y, the company office site is a building from this can be seen in the live broadcast industry, the head of this anchor to earn money how much can earn Q.
1. The biggest impact is the offline retail industry.
A few years ago because of the major e-commerce platforms, has been the profits of the offline physical stores again and again squeezed to the physical stores also year after year to complain of suffering, during the Y love is even more bitter. Some data show that in these two years, there are a lot of small and medium-sized enterprises Y closed down. And like Z broadcast with goods, with the goods is a variety of large to the car house, household appliances, small to our usual rice vegetables and fruits, ah, usually with household goods, girls' skin care products clothes and so on. The live broadcast industry is equivalent to online for these offline entity stores to carry on the crushing sweep, originally they do not have much profit, so a little bit of pressure offline small stores are more H not go on.
So in this Z broadcast industry impact, this entity of the offline small stores is the biggest impact. Avenue shopping shopping district field, as small as the neighborhood food market, selling department will be affected. Like this offline retail industry, obviously is the biggest victim of this wave of impact.
2. followed by the traditional online e-commerce industry.
Traditional e-commerce platforms, although these with the live industry are part of the online economy, but because of the live industry it is relatively speaking the impact will be greater, for the user's purchasing power will be stronger, for example, the original demand is to buy a TV this TV it, in this to buy it, in which to buy it, offline entity is also OK.
But now I like to watch the live broadcast, I like this Z broadcast, she said this TV is particularly good, then I bought in this live on the direct order. Because there are so many customers, you a lot of people bought on the live broadcast, then less elsewhere, this is the problem of business competition. And like this live with goods it's rendering and conversion rate is also very high, basically most people look at look at that buy. Customers in my buy not in your buy, obviously your side will be affected, so that traditional e-commerce platforms like this will be affected by the impact of the live broadcast industry.
But the biggest impact is this traditional e-commerce less merchants, large merchants he can have their own team, but also specialize in the live broadcast industry, small merchants he may not have so many resources to do these things, can only be hit.