How to do a good job of medical aesthetic plastic surgery channel operation?

With the progress of society, people in the job search, in socializing, in catering to a variety of occasions, it seems to be more valued face, look at the face value, to seize this opportunity, more and more medical institutions such as the spring version of the emergence of the medical beauty, then a lot of medical institutions in the opening of the medical institutions before the opening of the channel will see the medical this piece of meat, are to share the spoils of the pie, however, the survey behind the big data is always shocking, about twenty percent of the Medical institutions, in carrying out half a year channel medical decision to give up, about fifty percent of the channel medical experience of a year to a year and a half, decided to give up the channel to outpatient traffic operations, there are twenty percent, has not given up the Ministry of Marketing, outpatient and channel side by side, the last is also the management of the channel of the Ministry of Marketing, can only barely feed their own people, and in the end, there is only ten percent of the remaining medical institutions, you can Channel medical beauty to do more successful, is profitable. And this ten percent, only four percent of the channel is really do fine, to maximize profitability, then these good channel medical beauty plastic hospitals have what *** with this special?

The author is also in the medical industry for a few years, just some humble opinion, accept criticism and correction

1. Successful channels of medical beauty most of the number of previous is to do the birth of the U.S., to do the daily line, so the hands of a large number of resources, the boss has a lot of loyal beauty salons around the person in charge of the rain and the wind, so when the ordinary channels of medical businessman is still looking for customers in the bitter, the people A few phone calls, top you half a month's workload, what do you take to fight?

So the first channel medical operation, you have to have a very large number of channel medical resources.

2. Successful channels of medical beauty most of the decoration is brilliant, all the decoration looks very oppressive, rather than simply a small fresh line or aesthetic, but the real high-end atmosphere, double face, so that the channel guests to feel that this is really not the same, in which I can accept the country's highest-end medical beauty services.

So, the second channel medical beauty operation, you have to have a very high decorative style, a door to let people fear of plastic hospitals or clinics.

3. Successful channels of medical beauty must be pre-paved word of mouth, would rather not make money on their own but also to make your partners to make money, all the ordinary medical beauty to do channels, are accounting for how much the cost of the last in the economic disputes, the development of a new store is very difficult, the result is to do a store, a dead one, and the store behind the store there may be several stores are not cooperating, the word of mouth stinks, and the results of a pass Ten, ten pass 100, of course, this channel line is completely broken, this is also most bosses have experienced a problem, but bosses have not thought, we do medical beauty, we do advertising and promotion, how much does it cost us, and the channel medical beauty is indeed left less, but we invested is not also not much?

So, the third channel medical beauty, want to do the channel boss must be atmosphere, first let others earn money, and finally we make money

4. successful channel medical beauty must have a large number of personnel, many do channel medical beauty, personnel mobility is very fast, which in turn will lead to an increase in the operating costs of the hospital, because of the loss of a person, we have to re-train the last dry a year, found that has been there to cultivate the hospital's staff, the hospital will not be able to do the work. A year, found that has been there to train people, and their own people are mostly newcomers, so, strict control of the old staff to leave and a channel director can pull people is very important, this is the most important thing is that we began to clear division of labor, the business is to expand the store, the United States is the training, and can not let a person to become all-powerful, if the person becomes all-powerful, then the platform can not be loaded with him.

Therefore, the fourth channel medical beauty, personnel is always the first competitiveness, retention of talent, a clear division of labor, to develop a good variety of reward system.

5. Channel medical beauty must do foreign monks will read the scriptures, foreign experts will always be a tireless topic, even if every day in the TV to see, so and so country experts in the country illegally practicing medicine, but still can not resist the foreign experts hot, foreign monks is to read the scriptures, and in particular, will read the channels of high-end guests of the scripture, so do not expect us to own the expert can be the same clinic! The project, a charge of 2000, a charge of 20000, the customer is more savvy than you, you do not give the customer a little gimmick and freshness, the customer will never buy a single.

So, the channel medical beauty of the fifth, learn to create momentum, create what momentum, the momentum of the experts, the momentum of the hospital's strong force, the momentum of customer recognition. Even if the first time there is no effect, more than a few times will certainly have the effect.

Mainly these are more important, there are a lot of details on the issue of not one example, later will continue to talk to you, for example, how to dig customers, how to develop a system of incentives and penalties, how to cooperate with the beauty salon, and later to share one by one. So if we do not have the above, we are not going to give up the channel medical beauty? The answer is no, the next issue I will share with you, ordinary medical beauty organizations, how to play the channel operation.