1, clear every communication, interaction, push the object is who, the reader of this person the more understanding, the higher the degree of trust, including his company position, name, contact information.
2, simplicity is power, do not turn their WeChat public account into an all-purpose function application, you can listen to music for free, robots chatting with you, these features will only dilute the core value of the enterprise, please delete these features, simplicity is power.
3, the purpose of micro letter operation is to maintain customer relations, with 99% of the time to develop customer trust. Don't think about promotion all the time, take out 29 days in January to cultivate customers, 1 day's time promotion may be more effective. Please forget about sales for a while.
4, micro letter marketing without any marketing secrets, spelling is the input and execution, do not want to invest to get a large number of fans is impossible, do not just focus on 3 months to get 900,000 fans of the case, think about how much money people invested in how much manpower invested in if you do not want to invest too much money, you can choose to invest in the time, coupled with the implementation of the power to the point, your goals can be achieved. The first thing you need to do is to think about how much money they have invested in this case.
5, do not be busy every day to push a lot of content to potential customers, to create a topic that can communicate with readers, you have to know that all the value comes from the communication, push and then good content, as opposed to communicating with the readers seriously and carefully once.
7, don't be those 3 months 1 million fans of the case washed out, fans and then more, if you can not be converted into value, still useless. The fans we need are those target fans, the quality of fans is more important than the number of fans.
8, the release of the article does not have to be long, it is best to trigger the reader's thinking, the general length of about three to five hundred words.
9, pay attention to competitors' WeChat, if you pay attention to 50 competitors' WeChat, there will be 50 accounts teaching you how to do WeChat marketing. All you have to do is optimize all their methods. Remember: competitors are the best teachers.
10, the newbie began to learn to play WeChat, from the focus on quality WeChat began to learn, remember those excellent players' methods, the best every day to take notes down, and compare themselves to what can be done better, more conducive to their own future operations.
11, carefully analyze your industry, whether you need to use the WeChat public platform, in fact, many small and medium-sized enterprises and individual owners, as long as the use of WeChat circle of friends can do business, such as barber stores, beauty stores, restaurants, fast-food restaurants and so on. Specific analysis please see my write Taobao sellers how to do a good job of WeChat marketing.
12, how to create content, content must be original, not necessarily, if you do not want to create the status of the industry's first leader, the content does not have to be original, but you must do one thing, that is, to add their own point of view!
13, we respect the customer, but do not please the customer, cancel the attention of the sooner or later will cancel the attention, as long as you have been to provide value, stay will always stay.
14, micro letter marketing depends on the channel, have the benefit of the channel is that every day you can get a stable fan, rather than a day into the 500 fans, and then after 3 days there is no fan attention.
15, to do WeChat marketing is to do personal WeChat or WeChat public account, I think these two are not contradictory. You can take into account the operation, if you personally operate 1 to 2 people store, it is recommended to operate with personal WeChat, if it is a large store, must use the public account.
16, don't be WeChat marketing cases, those 1 million fans case is not real, those very real case, you need to analyze how much they invested in manpower and material resources, and now the marketing case is more than fooling people, since the seriousness of their own WeChat to do a good job of their own operation.
17, do micro letter marketing effect is very slow, fans precipitation to spend a lot of time, usually need 3 months precipitation time to receive some results and profits, the most important thing is to always adhere to.
18, to get a lot of fans in a very short time, must rely on the media. Remember: success depends on the media. Of course, to combine their own actual situation to choose the right media, whether it is paper media or network media or radio and television media.
19, persistence is important. You write an article, readers may not necessarily recognize you, but when you write to 50 to 100 when the Hou readers will recognize you, so adhere to the most important.
20, the importance of interaction. Because it is not like microblogging, can attract a large number of people forwarding and commenting, only through the communication with customers to obtain the trust of customers.
21, before preparing to market the product, do a good job of the whole product marketing plan, push the content is the most important, because the content will directly affect the reader's purchase, the content is the best way to warm up.
22, now we have a misunderstanding, I hope that everything is realized through WeChat marketing, and ultimately to customers to buy products before, do not forget to let customers pull the ordering phone, human communication is the most effective way to solve the purchase of the question.
23, do WeChat marketing, it is best to use with other Tencent products, such as QQ and Qzone together, to achieve better marketing results, because the future of the mobile Internet marketing will be the marketing of the chain of human relations.
24, do micro letter marketing is the same as doing an industry magazine, the key in the quality of the content. High-quality content will be shared by a large number of people, will form viral marketing. Small and beautiful content strategy.
25, the function of WeChat itself has been fixed, really can make WeChat marketing play a role is to use WeChat marketing behind the person.
26, someone asked: WeChat is not a marketing tool? I said, you think it is, you think it is not is not, a knife you use it to kill it is a killing tool, you abandoned is a piece of broken iron. Don't argue with people, Tencent knows very well.
27, a lot of grassroots want to press the microblogging number and then play WeChat, want to get a WeChat number, this practice does not work, unless you can get a lot of fans in a very short period of time, and is a regular operation, irregular operation is easy to be Tencent blocked, WeChat marketing is more suitable for business.
28, do a good job of accurate keyword reply function, so that can guide the reader, through what kind of way to understand more about you personally and your business, to get the reader's trust.
29, for the WeChat certification is very important to enhance the trust of the enterprise, so think of all the ways to pass the WeChat certification earlier, WeChat certification conditions are: 500 fans and a microblogging certification.
30, do not sit at home alone to learn WeChat marketing, often go to some WeChat marketing qq group, see what everyone is talking about, in these groups you can learn a lot of things.
31, push, do not necessarily have to push the article every time, promote some small knowledge and skills, is also a very good way, as long as it can help potential customers and readers can. I recently subscribed to a psychological learning WeChat account, every time to push a piece of content with the same microblogging to me, I like, because the amount of information is small, will not affect my life, and can learn new knowledge, I like this public account.
32. I've seen a lot of people using WeChat to sell products to their friends, and that's the wrong thing to do. Doing so may make you lose this friend, if you want to use WeChat business, please re-apply for an account, used to sell products, don't sell products to their friends, this will make friends feel that you're too impersonal, too utilitarian what all follow the interests of the run, a lot of friends will be away from you.
33, the content of the letter, choose the right picture is very important, often go to the microblogging and related to their own to get some pictures of the industry, to do microblogging marketing to pay attention to the details.
34, push content, push content at night is the best, because these times readers have enough time to read, push content during the day, suitable for product promotions, when the customer can order the product, to bring the product real sales.
35, the enterprise first learn to serve 500, 1,000 WeChat customers, the number of users does not represent the ability to market, just a number, the value of the user's interaction is the core of WeChat marketing, more to create and readers to communicate with the topic, so that the entire public account active.
36, water does not flow into the stagnant water, the public account is not active is a dead number, there is no value.
Planning ideas, that is, the theme, to meet the tastes of subscribers
This is not nonsense, because the author's public account content positioning is in the marketing aspect, but also biased towards WeChat. Thus, at the beginning, take the function of WeChat to make an article, sell a paragraph everyone usually seem very common voice. Secondly, in terms of the description of the product, put a veil over it and package a voice as a commodity with a huge secret inside. Furthermore, you can also add a little bit of spice to the theme. It doesn't matter if the idea smells good or bad, what matters is that the old bottle is new and you can still sell the character.
Pre-planning preparations: one is the material, the second is the reply, the third is the link, the fourth is the interface
1, material including text, graphics, voice, do not advocate the use of video. The author sells voice, but the description is a bit too much, voice after compression and cropping, a bit of noise or sound small, the length is not up to the requirements of the longest limit of 60 seconds. Activities that require the use of voice material, then you must have to be in a quieter environment, playing a good draft, the use of computer recording software for the case of recording. It is not recommended to use WeChat to record directly, as WeChat compresses the voice files and the result is worse than that of QQ. The content describes clearly the time and place of the activity and the way to receive the prize. I was unprepared for the case of a "naked" test, the results of a large number of problems are exposed. Similarly, the image size and reading experience on different screen sizes need to be tested beforehand. Make sure there are no problems, and then push it out.
2, the reply includes a keyword auto-reply, which is used to guide subscribers to the next link. Before WeChat on the popularity of a word game, by replying to the keywords can kill monsters, pass, upgrade. The auto-reply also belongs to a kind of content material, it is recommended to write it in a word document beforehand.
3, then the link should not be set too much, too deep, so as not to subscribe to the user due to a lack of patience and can not play, the link must be set up to be interesting, to let the user can not wait to know what the next answer.
4, the interface I used this time is a digital lottery, the current more popular carousel interface effect is good . You can refer to this platform lottery function:
Activity content push time have to choose to subscribe to the user's leisure time.
For example, every time you push content to subscribers earlier, which time period to receive the largest amount of news, then choose the time period is very good, to ensure that the activity can get more exposure.
Activities to start a piece of content pushed out when the real-time message will have to open
Activities that require the use of payment interfaces, the recommendation is not to call Alipay payment home page directly like the author.
Rather, you can put the product inside the Taobao store and put your own baby link in. Currently, WeChat's support for Taobao is still a bit less than stellar, especially for logging in. However, after the mobile version of the Taobao page access, relatively speaking, the experience is better. I still recommend to build their own mobile site to access, the old wap site even if, now are html5 era, template adaptive is the king. The baby page of the Taobao picture more and big case, loading speed and traffic consumption is a problem.
Activities with prizes
Don't send what ipadMini, Hainan Sanya double three-day and two-night tour and so on this kind of microblogging are sent rotten things. Come to some gimmicky, a little novelty, their own products will be fine. For example, WeChat marketing training can send some WeChat-related information, etc., attention to this platform can receive a gift bag. The problem is that usually do not do activities to sell through WeChat, subscribers inquiries are not very good, that or do not send first. The product has a problem, even the activities do not do, to do is to find the reason.
The author suggests that you can cooperate with other public accounts, equal exchange of their respective products, or complementary products packaged together to do activities, the two sides of the public account to push together, the premise is to cooperate with each other after the impact is not too much, homogenization of the product competition may also want to try to cooperate. The number of subscribers need to be in the same level, the target customer groups have intersection or the same. Conditions so much, in fact, is the so-called industrial clusters. A street selling grain and oil, a street selling flowers, cooperation **** win everyone lives a good life.
Activity effect statistics, access to the mobile web page, you can add a third-party statistical code in the page, such as GA or CNZZ.
No access, use the international version of the public platform to view the data for reference. At present, the number of times shared inside the circle of friends can not be counted, the maximum limit is a link 100 times. But on the microgroups can be pushed vigorously, the limit depends on how many microgroups you have. Activities to use personal number to push the circle of friends, choose the time period can be the middle of the night, the next day generally can be ranked in the forefront. Finally add, recently there is also a kind of old wine for new bottles of promotion software is very hot, in fact, is QQ brush praise to find people nearby, outside the belt coincidence card and other functions, external promotion must also be rational.
Temporarily summarized the above seven precautions, later updated to add. In addition, now out of play a lot of products developed through third-party interfaces can pay attention to, if applicable, with a use of no defense. For example, I saw a few days ago a product is very good, can be realized through WeChat mobile site construction (interface with the PC side of the site no big difference), the background can also see the data (with a customer management system), to achieve the secondary development of customers.