Today's society, the relationship between pets and humans has changed significantly. Traditionally, people keep dogs to watch the house, cats to exterminate rats and prevent pests, and now these needs have gradually disappeared. In modern society, for owners, keeping pets is entirely a spiritual need. Here, there are both the elderly, laid-off workers, as well as housewives with good families, for whom life is relatively free, the social circle is narrow, and they are prone to a sense of emptiness. They keep pets in order to relieve the loneliness in their hearts, that is, the psychological "empathy". Nowadays, most people live in high-rise buildings, neighbors rarely interact with each other, the past harmonious neighborly relations no longer exist, people have no place to talk about what is in their hearts, so pets have become the best choice. Pets still become a member of the family, with the growing number of such members, the pet industry emanates the smell of money also attract entrepreneurs, and hope that through the pet industry to realize their dreams of entrepreneurial wealth.
Data shows that the pet market, which is dominated by purebred dogs and cats, is growing at more than 20% per year. That is to say that the pet industry has still become a treasure trove of money, involving all aspects of the pet, will become a new business opportunity. According to the survey Beijing people spend 20 million yuan a year to keep pets, Shanghai people spend as much as 600 million yuan a year on pets. Around the pet fashion, medical, clothing, hosting, canine society, race, media, network is forming a professional pet industry field. At present, the number of people working in China's pet industry has reached one million. Like many emerging industries, the pet industry is also in a vigorous, ever-changing posture, increasingly highlighting its prosperity and prosperity.
With the boom in the pet economy, a variety of pet-themed activities are blossoming, while pet-related "business opportunities" are endless. Even in the United States, where the pet economy is prevalent, the pet industry is still full of unexplored business opportunities. In Sweden, 57% of dog owners have even purchased pet insurance. It can be said that in the pet industry, only you can not think of, no you can not sell.