1, exhibition plan preface:
The content of the preface part, generally is to participate in the exhibition of some of the situation, the exhibits of the market analysis and the company's purpose of participating in the exhibition.
2, the time, place and personnel arrangements for the exhibition:
The time and place of the exhibition is the time and place of the exhibition.
Exhibitors arrangements in the plan to be as detailed as possible, for example: the general director of the exhibition, exhibitors training personnel, exhibitors work guide and on-site personnel (receptionists, interpreters, consultants), etc., there should be a clear division of labor, but also some of the discipline of the exhibition can be attached.
3, the background of the exhibition:
When analyzing the exhibition, you can start from the following aspects:
a Event: enterprises can understand the exhibition through the exhibition's professionalism, authority, branding, and internationality of the four aspects of the exhibition.
b Exhibitor composition: what are the main exhibitors, the company's strongest competitors are which company. (Then you can adjust your company's exhibition plan by the theme, scale, content and purpose of your competitors' exhibitions).
c Media: what are the media cooperation units of this exhibition to ensure the visibility of enterprises and products.
4, the purpose of the exhibition:
The purpose of the exhibition. Therefore, in the plan, the purpose of the exhibition part of the in-depth analysis of the company's products and the exhibition match, the exhibition of the products on display and the company's brand positioning of the degree of fit and other information, to help enterprises for the product brand marketing, for the future expansion of the channel warm-up.
5, pre-show preparations:
Pre-show preparations generally include the determination of the theme of the exhibition, booth preparation, booth determination and layout, etc., but also includes the invitation to the agents and strategy:
a by the channel staff in advance by sending invitations to the intended agents to attend the exhibition.
b Prepare some gifts that can be divided into two, send one of them to the agents with the invitation letter before the show, and tell them that they can get the other part of the complete gift at the booth.
c Media coverage of the company's website to synchronize coverage of related work.
d Preparation of products for exhibition.
6, the exhibition budget:
The contents of the exhibition budget are mainly publicity and promotional costs, personnel costs, booth costs and exhibit transportation costs, etc., and the related budget costs need to be preset as accurately as possible in the plan.
Exhibiting is a complex business activity. It is necessary to make a detailed exhibition plan before the exhibition. With the plan, the work has a clear goal and specific steps, can effectively reduce the blindness of the exhibition, to achieve the maximum benefit of the exhibition.