In the past few years, as the government's attention to new energy vehicles has been increasing, all sorts of bulls and snakes have flocked to the industry, such as Byton, Xiaopeng and a large number of previously unheard of new enterprises have emerged, and it is not easy to see the scenery. Compared to them, a few years ago by the domestic new energy a serious bully BYD and Germany's veteran automobile Daimler joint venture DENZA Tengshi since the birth of the sense of existence is ridiculously low, almost no one asked. Let me lead you to explore it.
As a brand under BYD, Tengshi's technology in battery is still relatively convincing. The 100km power consumption will be reduced from the current model's 17.4kWh/100km to 15.9kWh/100km, which, according to officials, makes the new car's combined maximum range up to 500km.
But despite the technology's advancement and the deep background, look at the Tengnai's sales figures for the last few years, and you'll see that the sales are really disastrous: in 2016, Tengnai actually completed sales for the whole year, and the sales are still at an all-time high. In 2016, Tengsei's annual sales of only 2,287 vehicles, compared to the target of 6,000 vehicles did not even reach half of the target completion rate of only 38%, even in 2017 this situation has not improved much, the first eight months of Tengsei's total sales of only 1,000 units. The main reason for this is the lack of sincerity in the two car companies' attitude towards the brand.
And the fact that the price is still as high as 300,000-400,000 yuan after the subsidy is really puzzling, so the sales figures don't suggest that it's going to be very high.
However, the joint venture, which was established nearly nine years ago, has only listed three models, and with such a single model, how can it take its place in the increasingly fierce new energy market? This may be a topic that must be brought up within Tengshi.
In the absence of new models, Tengshi can only continue to strengthen brand awareness, as early as a few years ago, Tengshi as Daimler and BYD both the crystallization of the results of the technology, in the prevailing range of 1, 200 kilometers in the new energy vehicles to more than 350 kilometers of range can be said to dominate the other domestic enterprises, but more than 300,000 yuan of the price is really high at that time, the average consumer almost can not afford. The company's new car has been in the market for a long time, but the price is still very high at that time.
In recent years, as the country began to vigorously develop new energy vehicles, new energy technology has also made rapid progress, the range of 500 kilometers is no longer difficult, Tengsei's competitiveness is once again declining, and many car companies are competing to seize the layout, Tengsei's new car planning has been slow to make the opportunity to miss the development of.
In Tengshi's current situation, in BYD and Daimler's "oil" tactics, it is not yet known when Tengshi's lack of self-blood-supporting function will be able to usher in a stop-loss. Mercedes-Benz's independently developed EQ electric car is about to be launched, BYD's "Dynasty" and "e" series of electric cars are selling like hotcakes, and both sides' attention to Tengshi has been declining. According to Daimler and BYD will not give up the Tengsei car, or just want to keep Tengsei's qualification.
When occupying all the favorable terrain Tengshi did not play to their advantage, eight years later, Tengshi, has long been the laggard in the new energy market, in the more intense struggle in the market, Tengshi is obviously very weak, once a rising star, may eventually usher in the end of the fall.