Guangdong Shenglu Communication Technology Co., Ltd (hereinafter referred to as "Shenglu Communication") specializes in antenna, RF product development, the company has a number of internal up to dozens of meters of microwave "dark room", the wall raised countless such as the "pencil point". "Pencil tip" of the wave-absorbing material, used to test the antenna performance. Shenglu communication for this kind of laboratory has invested more than 100 million yuan, in recent years, R & D investment accounted for the total revenue exceeded 10%, last year is up to 13.14%, in Foshan A-share listed companies second to none, in the industry has a "small Huawei" said.
High-intensity investment, is Shenglu communication to ensure that the leading technology "trump card". The company is able to open the high-end market, but also thanks to the digital transformation on the first step. 20 years ago, Shenglu Communications invested heavily in building a digital management system, knocking on the door of Huawei. Adhering to the digital gene for many years, Shenglu Communication became the first listed enterprise in China's antenna industry in 2010, and now it has grown to be Huawei's highest level (P level) supplier.
Huashengyu
Technology Priority One doctorate for every five people in the research institute
Shenglu Communications is a military and civilian dual-use communications technology enterprises with deep technical heritage, in addition to its headquarters base in Sanshui, Foshan, Nanjing, Chengdu have layout.
In the field of military, Shenglu Communication relies on its subsidiaries in Nanjing and Chengdu, specializing in microwave millimeter-wave devices, microwave hybrid integrated circuits and related components, breaking through the "neck" of the technology, and realizing the components of domestic substitution, the products have been applied in many types of weapons platforms. In this kind of highly sophisticated field, often tens of millions of dollars to start the project for the company has been a "commonplace".
The more popularly known civil communications, is Shenglu communication Sanshui "base camp" of the main research areas. Seize the 5G as the first "new infrastructure" policy dividends and 5G scale commercialization of market opportunities, Shenglu communication to increase the 5G communication technology research and development investment, and made a breakthrough, formed a more complete communication antenna industry chain.
5G mobile communications, will accelerate the development of the Internet of Things, Telematics, smart cities, smart homes, Internet healthcare, industrial Internet and other related industry chains. "The new moment of transformation and upgrading of the communications industry has arrived, and it is inevitable to move towards the 6G era after 5G matures." Yang Hua observed that China's communications industry has experienced 40 years of rapid development, and has shifted from sloppy growth to intensive competition.
Based on the demand for new technologies to be laid out ahead of time, Shenglu Communications Research Institute came into being.
The Institute was officially opened in April this year, the first batch of investment of about 20 million yuan, from the organizational structure can be seen in its important position. Yang Hua introduced, Sheng Road Communications since last year began the transformation of the group, Sanshui headquarters to form a group platform, and will sink the business to subsidiaries, while the Institute is directly under the group, and Nanjing, Chengdu subsidiaries at the same level.
According to Shenglu Communications Institute of chief expert Ding Wen introduced, the Institute set up three major R & D Department. Among them, new materials and metamaterials antenna R & D department, 5G millimeter wave new antenna R & D department's research direction is for the company's existing products continue to iterate. And the sensing network and communication equipment division, focusing on active, passive fusion of antenna research and development, "this is from 0 to 1 innovation, is the layout of the future."
Ding Wen is one of the Institute's doctoral degree talents. "We are a technology-first enterprise." Yang Hua said that at present, the Institute*** counts less than 30 R&D personnel, including five PhDs from Tsinghua University and other institutions. This means that there is one doctorate for every five people.
Strong investment R & D investment accounted for 13.14% of revenue
Shenglu communication in the industry strength is undoubtedly its attraction of high-tech talent a "signboard", but Yang Hua frankly, by the level of urban infrastructure, functional positioning and other factors, in order to let the doctor to work in Sanshui, it is usually needed to be a good idea. than Chengdu, Nanjing company to recruit the same level of talent to pay more than 1 times the salary.
In the high-intensity, fast-paced research and development of the communications industry, such payment is necessary. Last year, Shenglu Communications realized operating income of 1.145 billion yuan, R & D investment of more than 150 million yuan, accounting for 13.14% of the total revenue, and this percentage ranks first among 44 A-share listed companies in Foshan.
At the beginning of 2016, Shenglu Communications invested heavily in the introduction of Sweden's Rambo RTS65 microwave reverberation darkroom, which has become the world's fifth set of real-world applications of this type of equipment. So far, about 100 million yuan has been invested in various large and small darkrooms, which has established Shenglu Communication's leading test position in the terminal transmission industry.
Into the darkroom, the wall protrudes countless "pencil head", touch with the hand is quite soft, the industry called it wave-absorbing materials. These materials can absorb excess electromagnetic, simulated electromagnetic vacuum environment, the indoor and outdoor signals completely isolated, so as to test the antenna signal strength, direction and other real indicators. The same kind of testing environment, in the country is still very rare.
Because the laboratory has been certified by CNAS, it has attracted many organizations to choose Shenglu Communications to do third-party testing. At present, the proportion of internal and external R & D needs undertaken by Shenglu Communication's test site is 8 2.
It is reasonable for an enterprise's laboratory to charge for undertaking business externally, but Shenglu Communication's laboratory for internal departments, but also the implementation of charges for the use of the laboratory. "This is a refined management of the R&D process." Sheng Road Communications base station product line responsible person said, Sheng Road Communications senior management are technical origin, willing to invest heavily in hardware and software, but the cost of using such resources is also very high, the departments to do the test, the laboratory use fees settled by the hour to reduce the waste of resources.
Yang Hua's business card, in addition to the title of "Chairman", but also printed "Senior Engineer" position. He believes that Shenglu communication all rely on technical strength to win a place in the market, internal R & D naturally need to force the mechanism.
Recently, Sheng Lu communications developed a new material for high-speed rail communication lens antenna, will be able to meet the high-speed high-speed rail moving state of the network coverage needs, the domestic mastery of the technology not more than four companies.
One step ahead, focusing on digitization for up to 20 years
If the leading technology allows Shenglu Communications to stand firm, then digitization is a "first move" to open the market.
In the industry, Shenglu Communications is known as the "small Huawei", not only because of the similarity of the two companies' business types, but also because of their "mutual achievement".
In terms of digital software, Shenglu Communication learned from Huawei around 2000, using SAP system. For example, in the production of microwave antennas, Shenglu Communications from the product feeding to the production process, innovatively set up nine key quality control points, these control points are clearly marked, the whole process is subject to IT monitoring, data synchronization to the monitoring center.
In the field of communication quality management, after 10 years of incubation and cultivation by Japan's NEC, and more than 20 years of Huawei's strict requirements and enhancement, Shenglu not only established a perfect quality control system and strict quality control standards, but also cultivated and set up the guiding ideology of adhering to the quality of technology support, and building products with craftsmanship.
Yang Hua said, Shenglu communication through the use of ERP, SAP, MES, PLM, HRM and other information management systems, in the material procurement, production and operation, sales network, after-sales service, financial risk control, etc. has been the whole process of standardization, information management, data directly to the China Mobile, Huawei, and other customers' systems to support remote monitoring.
Because of this, Huawei's products for Shenglu Communication "green light", Shenglu Communication for Huawei's products do not need to enter the warehouse inspection, directly sent to Yantian port, exported to more than 180 countries and regions overseas. At present, in microwave communications, Shenglu communication products accounted for 78% of Huawei's supply chain market share, is Huawei's highest level (P level) supplier.
Last year, Shenglu Communications invested 10 million yuan to upgrade the SAP system to keep in line with the international advanced level. In Yang Hua's view, the digital transformation of manufacturing enterprises is a must. "Digitalization is mainly in the case of fully developed information networks, people's actions, character, characteristics expressed in the form of data, digital transformation of the subjective consciousness of the judgment into a digital processing of scientific analysis and judgment, improve work efficiency and the accuracy of the judgment of things." He said.
Digital reading
In 2020, Shenglu Communications realized operating income of 1.145 billion yuan, R & D investment of more than 150 million yuan, accounting for 13.14% of the total revenue, and this percentage is the first in Foshan among 44 A-share listed companies.
In 2020, Shenglu Communications invested 10 million yuan to upgrade the SAP system to keep in line with the international advanced level.
Currently in microwave communications, Shenglu Communication products account for 78% of the market share of Huawei's supply chain, and is Huawei's highest level (P level) supplier.
Observations
Being ahead of the curve in digitalization is "investing in the future"
Shenglu has been cooperating with Huawei for nearly 20 years, and its digital management system has been set up in accordance with the international standard from the very beginning. According to Yang Hua's calculations, the investment would have been reduced by a hundred times if he had settled for a lower-level system. But it is thanks to the forward-looking layout, Sheng Lu communications for their own paved the way for a smoother development.
In 1998, Yang Hua set up a company in Sanshui, and soon looked to Huawei in Shenzhen, its digital, IT software, quality control work is also most of the "teacher" Huawei. Everything is difficult at the beginning, compared to most of the digital "door" in front of the uncertainty and hesitation of the enterprise, Shenglu communication is undoubtedly lucky, the beginning of its role model can be learned, and based on their own judgment, determined to invest heavily in digital.
Trillion Foshan want to realize a new leap in the economy, digital transformation on the line. Foshan clearly want to come up with 40 years of accumulated home base to support and promote the digital transformation of the manufacturing industry. Aiming at this opportunity, a large number of SAP application service enterprises gathered in Foshan, for small and medium-sized enterprises "pulse diagnosis".
"Starting line" one step faster, the opportunity favors those who are prepared. If it is said that 20 years ago, Shenglu communication in order to Shenzhen's role model to look at the first step, then today Foshan and even the province's many manufacturing enterprises, Shenglu communication success story is enough to become a new learning model.