The types of goods that are suitable for the long channel are high-end consumer durables, luxury goods, medical equipment, heavy industrial equipment, large-scale software and IT solutions, and large-scale engineering projects.
1, high-end consumer durables: such as cars, furniture, jewelry, etc., these products are usually more expensive, requiring customers to make multiple considerations and comparisons in order to make a purchase decision.
2, luxury goods: such as brand-name clothing, handbags, watches, etc., the purchase of such products often involves the recognition of brand image and cultural values, and requires multiple marketing and publicity.
3, medical equipment: such as pacemakers, artificial joints, etc., these products are related to health and safety of life, customers often need to carry out a number of consultations and understanding in order to make a purchase decision.
4, heavy industrial equipment: such as machine tools, printing equipment, food processing equipment, etc., these products are usually expensive, and need to carry out a number of technical exchanges and negotiations to complete the transaction.
5, large-scale software and IT solutions: such as enterprise management software, data analytics platform, etc., these products need to carry out a number of demonstrations and trials, customers need time to understand the product features and performance.
6, large-scale engineering projects: such as bridges, tunnels, water conservancy projects, etc., this type of project involves a number of phases and links, the need for a number of negotiations and consultations, the sales cycle is longer.
Characteristics of long channel goods
1, long sales cycle: long channel goods need to be promoted and publicized many times in order to get the attention and trust of customers, leading to the purchase decision. This process is usually slow and may take months or even years.
2, the sales process is complex: long channels of goods sales process involves a number of links and departments, the need for a number of negotiations and negotiations to complete the transaction. This process usually takes a lot of human and material resources.
3, higher prices: long channel goods are usually relatively high prices, because they are often high-end products or services, requiring companies to invest a lot of marketing and publicity costs.
4, the need to establish long-term relationships: long channels of goods sales process, the need to establish stable customer relationships, to achieve long-term business success. Companies need to invest more energy and resources to maintain customer relationships.
5, the need for specialization and customization of services: long channels of goods are usually high-end products or services, the need to provide specialization and customization of services to meet the individual needs of customers.