How WeChat Circle of Friends ads are placed
How to place ads on the circle of friends
How to place ads on the fifth ad on the circle of friends
How to place ads on the circle of friends
How to place ads on the circle of friends promotions
Costs for advertising on the circle of friends
WeChat Placements Friend circle advertising
How to do WeChat friend circle advertising
WeChat advertising has currently opened 32 first-class industry categories, each first-class category and its included secondary categories are shown below:
Real estate category:
Real estate, real estate agents, real estate platform business entities.
For example: Poly Real Estate, Sino-Ocean Land, Agile Real Estate and other brands.
Clothing, shoes and bags:
Contains men's clothing, women's clothing, clothing accessories, home furnishings, shoes and bags business entities.
For example: Red Bean Clothing, Helan Home
Skincare and Makeup:
Contains the main body of skincare and makeup and beauty tools.
such as: L'Oreal, Estee Lauder
Furniture and home decoration category:
Includes home decoration and building materials, residential furniture, home accessories, home textiles, decoration and design of the main business.
For example: Red Star Macalline, Qijia.com, Xiyingmen and other brands.
Transportation:
Includes air transportation, railroad transportation, road transportation, waterway transportation business entities.
For example: Spring Airlines, China Southern Airlines
Education and Training:
Contains basic education, language training, academic training, study abroad business entities.
E.g. Wall Street English, New Oriental
Finance:
Contains banks, credit cards, bookkeeping tools, trusts, stocks, funds, securities, insurance business entities.
For example: Pudong Development Bank, China Minsheng Bank, China UnionPay, Ping An of China and other brands.
Tourism:
Includes tourist attractions, travel agencies, tourism OTA platform business entities.
E.g. Airbnb, Toutiao, Ctrip and other brands.
Mother, baby and child category:
Contains parent-child community, children's clothing and shoes, mother and child supplies, baby food, children's toys, pregnancy care, mother and child integrated e-commerce business entities.
such as: Wyeth, mommy and baby, bebe, honey bud baby and other brands.
Automobile category:
Includes automobile brands, other non-motorized vehicles, automobile supplies, automobile services, used car business, travel services business entities.
For example: BMW China, Bentley Motors China, Auto Home, Tohu Car Care and other brands.
Daily necessities:
Includes household daily use, washing and care appliances, daily necessities business entities.
such as: seafoam, omo, gillette and other brands.
Software application category:
Contains office software, system software, wifi, weather calendar software applications.
Business services category:
Contains IT services, fabrication and exhibition, recruitment and headhunting business subjects.
For example: Hong Kong-Shenzhen Bi-City Biennale, Harbin Auto Show
Life Services:
Contains the main business entities of life periphery, ticket booking, pet service, hairdressing and beauty salon, sports and fitness, housekeeping service, department store, property service and logistics service.
For example: Pizza Hut, Wangfujing, Whole Family and other brands.
Food:
Includes casual food, grain, oil, rice and noodle seasoning, brewing drinks, fresh food, liquor business entities.
For example: Coca-Cola, Luzhou Laojiao, Yili, Yida and other brands.
Digital home appliance category:
Contains computers, cell phones, photography and video, digital accessories, office equipment, office supplies, electronic education, intelligent equipment, large electric appliances category of business subjects.
such as: Dell, VIVO, Samsung, Canon and other brands.
Website portal category:
Includes news portals, information community websites.
such as: Tencent News, Douban
Culture and entertainment:
Contains books and audiovisuals, online audition, film and television programs, television stations, dubbing, animation, music business subjects.
For example: Tencent Pictures, Microticket, Jiangsu TV, Mango TV and other brands.
Games:
Includes role-playing, strategy, sports, chess, music, simulation management, leisure, puzzle, development, fighting, adventure, card, racing games.
Examples of games include: Daily Cool Running, Cang Dome Change, and King's Honor.
Sports and outdoor supplies category:
Contains sportswear shoes and bags, outdoor equipment, fitness training, sporting goods business subjects.
Such as: Nike, Adidas, New Balance, Tebu and other brands.
Government agencies:
Includes government agencies, associations, public welfare and other subjects.
such as: local **** Youth League, local tourism bureau
Self-media category:
Contains science, education, culture, society, fashion and beauty, parenting, food, automotive real estate, life, sports, sports, tourism and other self-media.
Such as: a strip, food station, have a car later and other self media.
Comprehensive e-commerce category:
Includes self-operated e-commerce and third-party e-commerce platform.
such as: Jingdong, Vipshop, Temple Bank and other brands.
Virtual category:
Contains value-added telecommunication operators such as communication, broadband, mailboxes and other virtual services.
Such as: telecommunications, the Great Wall broadband, QQ mailbox and other brands.
Watches and jewelry:
Includes watches and jewelry companies.
such as: Chow Sang Sang, Tiffany & Co.
Marriage Services:
Contains the main body of wedding services (including wedding photography), online wedding platforms and so on.
E.g.: Lily.com, Century Jiyuan
Retail Department Store Category:
Contains the main business entities of supermarkets, hypermarkets, and warehousing-type membership stores.
E.g. Wal-Mart, Carrefour, Metro, etc.
Dining and Food:
Contains bakery and desserts, casual dining, fast food, and formal dining (including Western food, hot pot, Japanese and Korean cuisine, etc.) business entities.
such as: bread new language, KFC, McDonald's, Haidilao, Busan cuisine, etc.
Public advertisement additions open four industries, the circle of friends suspended open, the first two categories are as follows:
Safety and security category:
includes anti-theft alarms, security guards and security, police equipment, access control attendance, traffic and fire safety and other business subjects.
such as: safe
Legal services category:
contains forensic, notary, law firms and other subjects.
Industrial and agricultural category:
Contains energy materials, industrial engineering, agriculture, forestry, animal husbandry and fisheries and other business subjects.
Energy-saving and environmental protection category:
Includes pollution treatment, waste recycling, energy-saving equipment, environmental assessment, environmental protection equipment, and other large-scale commercial-type equipment, such as environmental protection subjects.
Industries that are not in the above list are now not allowed to place ads in the circle of friends, such as those in the betting category, stocks, medical and beauty industry, Internet finance and other industries.
Even if you belong to the above categories, you must provide business qualifications, such as business license, organization code, public account, legal person ID card and so on.
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