Practitioner literacy in the live broadcast industry includes professional knowledge and skills, communication and expression skills, live content planning and production, live event management and marketing, audience management and service, laws and regulations, and ethics.
1, professional knowledge and skills:
Familiarity with the live platform and related equipment, understanding of the characteristics and functions of different live platforms, mastering the use of live equipment, including cameras, microphones, lights, etc.. Technical operation and troubleshooting, good technical operation ability, able to skillfully operate live broadcasting software and equipment, and able to quickly solve technical faults.
2, communication and expression skills:
Emotion management and communication skills, in the live broadcasting process, to be able to flexibly deal with a variety of emotions and unforeseen circumstances, to maintain a calm and friendly attitude, and have good communication skills, and effective interaction with the audience. Language expression skills, with clear and fluent verbal expression ability, in the live broadcast to be able to concisely express their views and ideas, guide the audience into the theme.
3, live content planning and production:
Content innovation and uniqueness, with innovative thinking, able to continue to provide attractive and unique live content, in order to attract more audience attention. Video production and editing skills, proficiency in video production and editing software, able to produce high-quality live video to enhance the audience's viewing experience.
4, live event management and marketing:
Event planning and organizing skills, able to organize live events in an orderly manner, including the design of the event process, guest invitation, gift preparation, etc.. Marketing ability, with a certain degree of market analysis and marketing ability, can effectively promote the live content, attract more audience participation and increase revenue.
5, audience management and service:
Social skills and emotional accompaniment: good social skills, actively interact with the audience, establish a good relationship with the audience, and be able to provide emotional support during the live broadcast. Question Answering and Feedback Handling: Answer questions from viewers in a timely manner, handle viewer feedback, and enhance viewer satisfaction.
6, laws, regulations and ethics:
Knowledge of relevant laws and regulations, have a certain degree of understanding of the relevant laws and regulations of the live broadcast industry, comply with the relevant provisions, to ensure that the live broadcast process is legal and compliant. Comply with professional ethics, have good professional moral quality, integrity and trustworthiness, respect the rights and interests of the audience, and properly handle the relationship between professional and personal.