China Market Research Center (referred to as CMRC) was approved by the Chinese people **** and the State Bureau of Statistics in 1992, No. 423 was established, reported to the Central Institutional Preparation Committee and the State Science and Technology Commission for the record under the National Bureau of Statistics management of scientific research institutions. Later, due to the needs of the national system reform, in accordance with laws and regulations, on September 30, 1999 and the National Bureau of Statistics from the affiliation of the current business is in charge of contemporary urban and rural planning institute.
Market Survey is based on the database of product market segments, based on the analysis of the current situation of various product markets and development forecasts, focusing on the breadth of the general background of industrial development and the depth of the current situation of the survey and research, adhering to the authoritative, forward-looking and high-end service purposes, in order to improve the level of scientization of China's market surveys as our responsibility, to enhance the analysis and application of the product segments of the market, the industry and the industry market statistical techniques and survey methods, focusing on the construction of the market economy in the application of research, and the development of the market economy in the construction of the market. It also focuses on the problems and needs encountered by enterprises in the construction of the market economy, and conducts systematic research and puts forward feasible solutions.
As the wind vane of China's industry and industrial market, China Market Survey, based on massive enterprise data, product segmentation data, import and export data, market monitoring data and first-hand market research data, scientifically and accurately grasps the market trend of product segments, and provides macro- and microscopic economic information and services to the industry management authorities and product production (distribution) enterprises, as well as the industry's economic development ideas and industrial development. Technical advisory program, industrial development proposals; with the National Bureau of Statistics, the State Council Development Research Center, the General Administration of Customs, General Administration of Quality Supervision, Inspection and Quarantine, the State Ministry of Environmental Protection, the Ministry of Housing and Urban-Rural Development, all levels of industry and commerce, tax authorities, all levels of Commerce Department (Bureau) *** enjoy resources, and with the Chinese Academy of Social Sciences, Chinese Academy of Sciences, Science and Technology, the National Development and Reform Commission of the function, industry associations, the State Information Center, the State Development and Reform Commission of the Industrial Economy and Technical Economic Research Institute, Beijing University Institute of Industrial Economics and Technological Economics of the National Development and Reform Commission, Guanghua School of Management of Peking University, Tsinghua University, Renmin University, the Central University of Finance and Economics and other industry colleges and universities to establish a strategic alliance, *** with the research and discussion of China's economic reform and development encountered in the hot spots and difficult issues, to explore the control of enterprise production technology and product processes, and to put forward feasible proposals.
The core team of Zhongshi Tiao highlights quality, emphasizes professionalism, and focuses on thinking about problems from the perspective of enterprise and market development so as to seek effective solutions. After nearly twenty years of experience accumulation, has formed a large professional team. Core personnel from the Chinese industry experts with professional experience; external experts from various industry associations and research institutes of senior people involved in a wide range of types of research projects, product segmentation data informative, timely updating; grasp of quantitative research, qualitative analysis of research techniques and a variety of research models.
China Market Research currently has nearly 100 full-time researchers with PhDs, master's degrees, and dual degrees, and nearly 80 professional survey teams and interviewers, and has built a huge market research network across the country, with a huge database of resources from the official and first-hand information from market research. For IT, home appliances, automobiles, energy, finance, minerals and products, industrial raw materials, heating, ventilation and refrigeration, metal products, ferrous metals, non-ferrous metals, precious metals, pumps and valves, electric power, electrical equipment, instruments and meters, electronic equipment, pharmaceuticals and medical equipment, chemicals, security, packaging and printing, real estate, building materials, home, daily necessities, toys, gifts, food, beverages and feeds, as well as other fast-moving consumer goods, consumer durables, and many other industries and industrial parks. Consumer goods and many other industries and industrial parks, industrial chains, industrial economic zones, project planning, feasibility studies, investment promotion, logistics and other areas to set up groups specializing in the study of its market trends, analysis of competitors, collection of business intelligence; for domestic and international enterprises to provide various types of product market development research reports, product market research and analysis reports, project investment value analysis reports, product sales research reports, Enterprise credit depth analysis report, investment decision-making report and to provide financial institutions with industrial credit risk analysis report, industrial investment consulting report and customer reports for government projects with the feasibility study report and other consulting services, and for some enterprises to provide a variety of authoritative, accurate prediction of personalized special investigation services, leading to the healthy and rapid development of enterprises.
China Municipal Survey provides users with high-quality information services by means of special line transmission, online browsing, E-mail, CD-ROM, media periodicals, information customization, and industry and product market forums.
The services cover product dynamics, product data; analysis of cross-industry, cross-region, cross-sectoral comprehensive macroeconomic information and industry, industry classification of real-time information; product segmentation market research reports, enterprise products, upstream and downstream customer research, product raw materials and production cost research, product marketing channel research, product sales, sales, supply cycle, payment cycle of the regional sales of special surveys; competing companies, process and technology research. The special investigation of competitive enterprises; technology and production equipment and production value, capacity, production of special research, for the massive research data processing, to provide customers with paper and electronic version of the report, and provide products monthly, quarterly, annual market monitoring data; regional newsletter, product market monitoring and forecasting information; regional economic research, policy trends, development planning, statistical bulletin, enterprise competitiveness evaluation, Project evaluation, project feasibility study; product and enterprise competitive intelligence analysis, industry boom and performance analysis and evaluation services.
Statistical survey services
Data integration services based on government statistical data re-survey, macro data, industry data, enterprise data, product market survey data, census data and other services as a whole, from the basic data consulting, interpretation of statistical data to the analysis and forecasting of the economic situation of high-quality information services.
Industry analysis and research reports
Taking the industry as the main line, we comprehensively integrate macro-environment, industry, industry, enterprise, product market segments and other multi-level data and information resources to provide industry research reports and product-specific research data services, to help customers accurately grasp the pulse of the development of the industry of concern, to formulate the correct strategy for entering the new industry, and to look for the best investment and marketing opportunities, to accurately evaluate the risk of investment. Accurate evaluation of investment risks.
Market research and consulting services
Focusing on market research and consulting services, we provide market research, user research, channel research, new industry entry strategies and new product positioning, pricing and other special surveys and consulting services.
Enterprise research and marketing services
Taking products and enterprises as the objects of research, we provide customers with enterprise special research services mainly focusing on enterprise competition analysis, enterprise credit investigation and database support services, helping customers to timely and accurately understand the development of major competitors, credit status, and make full use of the advantages of data resources and execution capabilities to provide customers with a comprehensive range of potential We also fully utilize the advantages of data resources and execution capabilities to provide customers with comprehensive potential customer mining and database marketing services.
One of our strengths: We have undergone professional training and business training of international specifications.
The Center relies on the powerful database resources of the National Bureau of Statistics, and has long-term business cooperation with international companies, which enables the key members to receive professional training in international market research, and has basically grasped the methodology and analytical techniques of international market research in the context of localization. We have cultivated outstanding professional capabilities in the selection and design of research methods, the design and execution of research projects and samples, and the application and improvement of analytical models.
Advantage No. 2: Ability to identify problems in depth, strong resource management ability, and rich experience and ability to solve problems effectively in various environments.
With more than 20 years of experience in the field, I have accumulated a great deal of experience in project operation and control techniques, and I am able to identify in-depth technical problems and errors, and control them in operation to ensure the standardization of project operation and the reliability of data. He has a strong ability to adapt to the environment and data quality assurance in terms of full understanding of the problem, background, operational factors and effective control of research resources.
Advantage No. 3: The ability to generate research ideas from the client's business value and adapt the research results to the client's application capability.
Any advanced technology must be fully adapted to reality in order to exert its power and gain the value of existence. The nature of market research work is very similar to the familiar doctor's diagnosis, the advanced methodology and technology and investigation means effectively applied to different cases, in order to realize the value of the research.
Scope of work
● Industrial research and product market research:
(1) Understanding of the background and current situation of the development of individual specific industries;
(2) Analysis and research on raw material supply and production facilities;
(3) Analysis and research on market changes and competitive factors;
(4) Research and analysis on market tendencies and marketing strategies;
(5) Research and analysis on market supply and demand and persistence of market. p>(5) Analysis and research on market supply and demand and durability;
(6) Research and study on product characteristics and product strategies.
(7) Survey and research on product sales channels and sales volume
(8) Survey and research on product specifications, models, prices and application areas
(9) Survey on product upstream and downstream customers' credit
● Research on consumer behavior and survey on consumers' intention:
(1) Survey on product purchasing and use;
(2) Survey on product awareness, market share survey;
(3) consumer impression of the product survey;
(4) consumer product preference survey;
(5) consumer brand preference survey;
(6) consumer taste, quality of the product reflecting the survey;
(7) consumer packaging, price reflecting the survey;
(8) consumers on the corporate Service attitude reflection survey.
● Investment market research and analysis:
(1) capital investment and recovery analysis;
(2) plant equipment and land research;
(3) transportation system and production technology research;
(4) set up factories, production, manpower supply research;
(5) product sales of potential consumers research;
(6) related to the study of consumption and tax information. Research on consumer and tax information.
● Research and measurement of advertising effects:
1) Measurement of advertising effects;
2) Research of advertising motives;
3) Measurement of consumer opinions on advertising contents;
4) Measurement of consumer memory of advertising titles and trademarks;
5) Measurement of consumer memory of advertising patterns and contents;
6) Measurement of consumer memory of advertising media. advertising media survey.
● Project feasibility study
(1) Feasibility study of investment projects;
(2) Feasibility study of fund-raising projects;
(3) Product market survey and investment strategy analysis;
(4) Investment project evaluation;
(5) Investment value analysis;
(6) Industrial investment consulting;
(7) Industrial chain, Feasibility study of industrial parks and industrial economic zones.
Research Areas
● Strategic Planning Research
● Product Segmentation Research and Analysis
● Industry Research
● Advertising Effect Research and Monitoring
● Competitiveness Research
● Competitor Research
● Media Research and Analysis
● Public Opinion Polls Research
● Research on Macro Environment of Enterprises
● Research on Micro Environment of Enterprises
● Business Forecasting and Analysis
● Research on Statistical Techniques and Methods
● Research on Investment Consulting and Survey
● Research on Consumer Behavior
● Research on Sales and Markets
● Research on Monitoring and Survey on Marketing Environment
● Marketing Information Analysis
● Competitiveness Research
● Competitor Research
● Media Research and Analysis
● Opinion Polls >Marketing Information Analysis
● Strategic Ideas Research
● Organizational Structure Research