The starting point of the discussion is to talk about the Internet company in different development trend link, widely have established quantifiable analysis of the overall goal as a reference, such as daily activity, monthly activity. What companies do in what link, we all know very well.
Correspondingly, in the medical machinery industry, it seems that there is a lack of such a set of different development trends in the overall goal management system as a reference to guide everyone forward. In practice, even a start-up company will occur in the product registration certificate "at a loss" after the situation, many years of business processes or did not make a big difference.
Creating a phased management system of the overall goal, it is necessary to carry out the "zero mentality" thinking. So, what should be the "end" of the medical machinery field?
Contrasted with the stormy Internet technology circle, medical machinery field combat has some silence. Although there is no lack of leaders to challenge the big brother of the small stories, but the sense of rhythm to be not tight and not slow much; although there is also a classic clip of the same industry fighting each other, but also will not be to the level of the move to see blood; even the most eager to get the assets, to this social circle, are also loaded with a three-pointed reverence, to set their own digital clocks a round faster, sighing a medical equipment industry nah, or the ground to focus on the long term gains.
Medical machinery big brother competition, more like Causeway Bay big brothers removed the street armistice, sitting around the table in the hot pot store to say big words and say and, sales market everyone is a share, do not rush slowly. Fighting to the end, every one of them all oligopoly market, but rarely see the Internet technology-style monopoly.
Why is the end of this field, an oligopoly market is not monopoly?
Medical machinery field, purely natural provisions of high market concentration but also purely natural resistance to a monopoly, and finally created a multi-oligopoly market sales market end.
Often purely natural provisions of high market concentration, the key to the sales market, customers, the current policy of three levels of reasons. First, the sales market characteristics limit the total width of the runway. Medical device sales market runway narrow, segmented industry ceiling ceiling low, commodity life cycle time is short, easy to homogenization competition. This element promotes medical machinery companies to pursue the perfect high market concentration, to complete the economies of scale, to ensure profitability indoor space.
Secondly, the customer population limits the total number of well-known brands. Although the patient is the end product user of medical machinery, the most immediate application customer is the nursing population. In clinical medical work, the nursing population must apply many medical equipment products, and its personal "vitality cost fee" is relatively limited; therefore, the general situation is that the medical staff for each equipment category, the daily number of up to grasp the application of 1-2 well-known brands. This "vitality cost fee" limit, objectively reduces the total number of gamers in the industry, and makes the sales market more centralized.
Finally, the current policy orientation promotes high market concentration. This is reflected particularly dramatically in a single third-party payment company sales market like ours. All existing policies, whether it is consistency assessment, "4 + 7", bidding for hospitalization of a product two rules, or marketing channels of the two-ticket system for drugs, the ultimate goal is to maximize profits and efficient application of health insurance assets. Although the actual effect of each of the current policy landing type is mixed, but it goes without saying that the price for volume into the main theme of the real name, the sales market and then more centralized.
But, the medical machinery field is also purely natural resistance to a monopoly, it is difficult to occur "winner takes all" monopolistic situation. In the final analysis, the key depends on the application of medical machinery customers (i.e., medical personnel) network effect is weak, the crowd blockchaining significantly, the cost of goods dismantling and replacement increased.
The "network effect" of customers in the field is a key prerequisite for "winner-take-all". There is no more typical example than the IT industry. Internet giants can quickly siphon off a crowd of customers, thus creating a great temptation for other users to add, and finally complete the winner-take-all, and go with the flow.
Medical personnel as the immediate customers of the medical machinery, although there is also a certain network effect (such as reference to others to apply the well-known brands of medical equipment), but not the same crowd, there is still a very obvious "customer difference". This difference is caused by a variety of reasons, not only the "master with apprentice" type of physician training system elements, but also "martial arts social circle" and other human errors.
At the same time, the medical staff of the medical machinery of the dismantling and replacement of the cost is very high. Learning and training to grasp a medical machinery need to invest a lot of time and energy, so once you learn, it is not easy to casually dismantle and replace, prompting the customer population "differentiation" is more unshakeable.
Overall, we Chinese people pay attention to ride the trend, and "do oligopoly market", is the most important trend of medical machinery. Sales market game players can be divided into three categories, "the foresight of the person, the loss of the person, the inadvertent". The history of medical machinery is only a few dozen years old. The gameplay and standards, too, are continually being refined. Prophets, such as Medtronic, etc., has long been refined "oligopoly market trilogy of the road".
Players who suffer from the game, such as China's Daguang Pharmaceutical Co., Ltd. main business medical machinery agents and wholesale market expansion quickly, the overall strength of the prominent. Long ago gradually refer to the big brother of the pavement flocked to look forward to be able to fight bravely.