Luo Yonghao official announcement of the company name, said two years after the release of new products
Luo Yonghao official announcement of the company name, said two years after the release of new products, Luo Yonghao announced the name of its new startup company, about the time of the next conference, it said that the new product conference will be held in at least two years, may be an overseas conference. Luo Yonghao official announcement company name, said two years after the release of new products.
Luo Yonghao official announcement of the name of the company, said two years after the release of new products1July 10 evening, Luo Yonghao in the "make friends" live broadcast official announcement of his new startup company called "Thin Red Line" (Thin Red Line), to enter the AR industry. The company is now recruiting product managers and designers, and open HR e-mail.
The company's official website, thinredline.com.cn, is now online, with only one line on the main interface - "AN OPPORTUNITY TO PARTICIPATE DIRECTLY IN THE PLATFORM-". LEVEL REVOLUTION" (AN OPPORTUNITY TO PARTICIPATE DIRECTLY IN THE PLATFORM-LEVEL REVOLUTION). There is currently no functionality on the official website other than email contact.
Luo Yonghao (right) in the "make a friend" live studio image source: "make a friend" microblogging screenshot
Enterprise search information shows that the official website associated with the company " Beijing Fine Red Line Technology Co.", founded in 2018, with a registered capital of 100,000 yuan, the business scope covers technology, software, design, advertising and other aspects.
It is worth noting that Luo Yonghao does not currently hold shares. Legal representative Xu Han holds 99% of the shares, "make friends" general manager, executive director Huang He holds 1% of the shares. However, public information shows that Xu Han and Huang He are partners of Luo Yonghao when he founded Hammer Technology, Xu Han served as a director of Hammer Technology, Huang He served as Hammer Technology product director.
During the live broadcast, Luo Yonghao said he "believes that AR is the next generation of computing platforms", while VR is more like a game host. At the same time, Luo Yonghao said he is not optimistic about Apple's AR glasses, "there is basically no expectation of their product innovation". And he hopes that his company can make an epoch-making platform like the 2007 iPhone + OS, to create a new Apple, will "play everything in".
The last venture: the history of Lao Luo's business life
Public information shows that Luo Yonghao has only a secondary school education, and dropped out of high school when he was a sophomore. Despite this, he started as a teacher at New Oriental, and started a rather bumpy entrepreneurial journey.
In 2001, after two interviews, Luo Yonghao wrote a letter requesting Yu Minhong to give him a third try, and eventually became a teacher at New Oriental School in Beijing. 2006, Luo Yonghao resigned from New Oriental, and successively founded the "NiuBo.com" blog, an education company, and the Hammer Technology Company.
However, the progress of the cell phone business of Hammer Technology is not smooth, at the end of 2018, the financial chain of Hammer Technology broke, 46-year-old Luo Yonghao owes 600 million yuan of debt. Luo Yonghao had another successive venture into mobile social networking, and the attempts all failed.
Hammer phone conference image source: /ar/597.html
It seems that the prospects for AR are so broad that countless capitals around the world have entered, but its technology has not yet made significant progress. According to Ai Media Consulting's "2022 Internet of Things Industry Dynamics and Hot Tracking Quarterly Report - Household/Personal Internet of Things", many pendant headset vendors, head cell phone companies, and traditional photovoltaic companies have formally declared to the outside world that they have cut into the AR track. However, the core pain points of the industrial chain - insufficient software ecology, mismatch between hardware and software iteration speed - are still unresolved, and companies are gradually exploring the joint construction of hardware and software ecology.
Perhaps this time Luo Yonghao "put everything into" AR entrepreneurship, it is valued the richness of the AR application scene, and at the same time, AR hardware and software technology is not yet mature absolute "frontrunner".
"Those who are now forcing the sale of the product of the company, must be selling a loss of one." Luo Yonghao said that the vertical class of AR devices for specific purposes, such as AR glasses for education, complex skills training and special industries, it is entirely possible to be commercially successful in two or three years, but the commercialization of general-purpose AR devices will take five years or more.
We can even guess that Luo Yonghao Thin Red Line company's destination is still to enter the meta-universe. Ultimately the meta-universe where technology is interconnected and industries **** born is probably the ultimate strategic goal of all entering companies.
Luo Yonghao official announcement of the company's name, said two years after the release of new products 2Not long ago, Luo Yonghao announced that he left to make a friend management, and officially quit microblogging and all social platforms, once again buried in entrepreneurship, the new entrepreneurial direction will be to choose the AR industry.
Last night, in the hand over a friend live room, Luo Yonghao and hammer 001 employee Zhu Xiaomu chat about the progress of entrepreneurship, and announced its new startup company called "Thin Red Line" (translated as thin red line, did not announce the official Chinese name), the new company is getting ready to recruit, this time the main recruitment of product managers and designers!
The new company's domain name is also publicly available, as is the email address for the new company.
There is no substantive content on the company's website yet, just a "thin red line" and a message: AN OPPORTUNITY TO PARTICIPATE DIRECTLY IN THE PLATFORM-LEVEL. REVOLUTION (the opportunity to participate directly in the platform-level revolution). Previously, Luo Yonghao had launched a "thin red line version" of the Nut phone, and the new company's name may have something to do with that.
Regarding the timing of the next launch, Luo Yonghao said that the new launch will take place at least two years from now, probably overseas.
Luo Yonghao previously said in an interview that the nature of VR is more like a game console, and AR is what is the next generation computing platform. Their hardware team will develop an engineering machine every year, in principle, not on sale to the public, limited to internal development and use, until the commercialization of selling conditions and the overall environment is generally mature before the sale. In the future, they want to be the first to make a thing like the iPhone + iOS in 2007 in the AR era, and become the next company similar to Apple on the platform.
Luo Yonghao official announcement of the company's name, said two years after the release of new products 3About Luo Yonghao, this is a bit of a storm. At one time, its founding of Hammer Technology brought a lot of interesting new inventions to the cell phone industry. However, after fierce competition, Hammer Technology eventually in the cell phone market is also a bleak exit and its founder Luo Yonghao in a large number of debt after choosing to engage in live with goods, which also caused a lot of attention on the Internet netizens, brought a lot of heat for it.
On the evening of July 10, in the make a friend live broadcast, Luo Yonghao announced his new startup company called "Thin Red Line" (translated as thin red line, not announced the official Chinese name). In addition, "make a friend" microblogging also released news that Luo Yonghao's ` new company is preparing to recruit, mainly recruiting product managers and designers.
"Tomorrow I will formally withdraw from microblogging and all social platforms, once again buried in entrepreneurship to go." Late at night on June 12, Luo Yonghao's microblogging caused many netizens to pay attention. To the afternoon of June 13, Luo Yonghao again through the social platforms, including microblogging account, WeChat public number, including "farewell", and announced that once again entrepreneurial project is AR. However, Luo Yonghao will really "retreat"? "How long before the grand finale? This time his business can be successful?
Luo Yonghao June 13 afternoon in the microblogging wrote this preview: "Later today, 'Luo Yonghao' microblogging will also be changed to 'make friends with the live room' official microblogging. " That night, "Luo Yonghao" microblogging account became "make a friend live room".
Also on the night of June 13, Luo Yonghao again appeared in the jittery make a friend live room, still live with goods. Colleagues in the introduction of a section of oatmeal, Lao Luo picked up a bowl to eat while asking questions to the netizens in the live room to reconfirm, "I am once again going to start a business," and confessed that he "went to burn money".
At the same time, Luo Yonghao also opened a new microblogging account. According to him, the new venture AR company colleagues for him to open a new " product manager Luo Yonghao " microblogging. However, Luo Yonghao said, he "really do not want to communicate on social platforms," just for the sake of retaining a "formal rumor clarification of the place" considerations, intends to change the new account to "Luo Yonghao's rumor No. "and do plus V authentication. As of 10 am on July 11, "Luo Yonghao's rumor number" has 51,000 fans.
A noteworthy detail is that Luo Yonghao farewell microblogging with the bottom of the picture shows "issued by the hammer will send", and issued this microblogging microblogging microblogging authentication is also still "hammer technology CEO".
In 2012, Luo Yonghao founded Hammer Technology, focusing on cell phones. But the good times didn't last long, Hammer Technology put Lao Luo in huge debt a few years later. Media reports show that Hammer Technology has owed about 600 million yuan of debt to banks, partners and suppliers at most*** since the emergence of the operational crisis in the second half of 2018.
In a conversation with the media, Luo Yonghao said: when doing Hammer Technology, because of my personal influence, for the company to do a lot of other entrepreneurs is difficult to do, such as in marketing and public **** dissemination of the benefits are obvious. But the benefits of this personal influence added as many points to the company as it did, and accordingly subtracted as many points as it did because of the shortcomings of my character.
I'm a stubborn and mouthy person with an aggressive personality, and I'm often not good at restraining myself when I'm in charge of a business, which causes a lot of unnecessary trouble for the company. I can't even tell if my personal influence is a plus or a minus for the company as a whole, if you do the math.
Plus, I have a serious case of sociopathy, and although I've been very active on public platforms over the years, I'd like to spend a few years in a quieter life if possible. This need is usually more of a luxury for entrepreneurs with a public presence. Fortunately, AR doesn't need publicity and momentum type work for the first few years, so it would like to take this rare opportunity to withdraw from the public **** vision and be at ease with the product for a few years.
In addition, Luo Yonghao talked about the current debt situation, the current direct debt has occurred less than one hundred million left. According to the plan was supposed to be finished by the end of March this year, but because of some unexpected disputes at the end of last year, the whole thing will be finished around November. In order to pay off the debt, Luo Yonghao has tried a number of projects, and eventually went on the road of live with goods.
In fact, Luo Yonghao entrepreneurial again has done a number of previews. In January this year, he revealed in the social platform "the next generation of platforms to see", to March, Luo Yonghao directly announced "to do is AR". Luo Yonghao has also expressed on several occasions, live broadcast with goods is not his career pursuit, he has always wanted to return to the high-tech field to continue entrepreneurship.
As for why AR, Luo Yonghao has been released in the social platform of the conversation article to answer: "Almost from the beginning of the day to determine the Hammer Technology accident, I was thinking about what to do after the debt back". In the past few years, Luo Yonghao's judgment is that "the next generation of computing platforms can only be AR, it is unlikely to be anything else". He said, "We believe that AR is the next generation of computing platforms".
Specific to the future plan, Luo Yonghao revealed that the hardware team will develop an engineering machine every year, in principle, not for sale, only for internal development, until the commercialization of sales conditions and the overall environment is generally mature to open sales.