3G three high water heaters---professional quality, rock solid
Preface
There is a popular saying in the water heater industry: "The famous brand of water heaters, Weibo "Made", this is a true portrayal of Weibo's quality and strength. 3G·三高 is a high-end water heater brand created by Weibo Company. It relies on the core technical advantages of the 3G·三高 R&D center and has accumulated a lot of experience.
The first part, the predecessor of Weibo, the return of Sangao
Sangao Electric Co., Ltd. was established in 1997 (renamed Weibo Electric Co., Ltd. in 2000), located in the famous " Shunde, Guangdong, known as the "Home Appliance Capital of China", is one of the earliest domestic enterprises specializing in the research, development and manufacturing of water heaters. At present, the company's annual production capacity of electric water heaters is 1.6 million units, ranking second in the country after Haier Group.
As early as 2001, the domestic water heater industry was still in a small-scale, manual workshop-style development stage. The company’s founder, Mr. Ou Yongyuan, based on the development ideas of high starting point, high standards and high energy efficiency, successively invested 158 million Yuan has introduced two electric water heater production lines with the world's top technology, spent huge sums of money to hire Japanese 5S lean management experts and R&D talents, and focused on OEM manufacturing and R&D of electric water heaters.
High starting point: Two liner sealing and glaze sintering production lines were originally imported from the German EISENMANN company
The complete set of equipment has a high degree of automation, and the key equipment has network characteristics and can realize computer remote control control. 3G·Sangao water heater products adopt electrostatic dry powder glaze sealing technology, which solves many problems such as uneven thickness of enamel in traditional enamel liner, easy formation of pores due to moisture vaporization during sintering, and easy cracking of porcelain due to thermal expansion and cold contraction during use. The technology is advanced and the quality is guaranteed. reliable. This kind of equipment and technology is widely used in aerospace, petroleum industry, home appliances and medical industry in developed countries in Europe and America. Currently, only Sangao and Haier Group own the same production line in China.
High standards: Introduction of plasma welding production line from Italian APES Electrical Automation Company
The welding equipment of Italian APES Company is internationally renowned for its reliable welding quality and high degree of automation. The advantage of plasma welding is that it uses micro-beam plasma arc, which has high current energy density, concentrated heating, small deformation in the welding heat-affected zone, and smooth and smooth inner surface of the liner, which is greatly conducive to spraying and sealing the liner.
High energy efficiency: In today's world, energy consumption has increased dramatically, and the "low-carbon economy" based on low energy consumption and low pollution has become a global hot spot. As the drafting unit of China's electric water heater energy efficiency standards, 3G·Three High R&D Center has invested a lot of money in the research and development of core technologies such as energy saving and new materials to seize opportunities and the commanding heights of the industry.
Part 2: Quality and Honor
The company spends a lot of money to hire Japanese lean management experts to strengthen the quality awareness of "defective products are waste" and implement the TQM total quality management system. Parts are subject to 100% inspection upon entering the factory. In terms of the key component liner, the company's innovative liner quality control process includes argon gas protection, plasma automated welding, mechanical and manual weld flaw detection, 160,000 times pressure testing of the liner, liner protection current test, etc.***" "6 processes and 18-fold inspection" truly achieves "100 zero defects" in the inner tank, completely solving the problem of inner tank leakage in China's complex water quality conditions. With excellent quality, the company dares to be the first in the industry to promise: if the inner tank leaks, the whole machine will be replaced for free within 5 years.
Advanced equipment, high-level management, and strict quality control have won Sangao water heaters one honor after another. In 2003, the company was among the first to obtain the 1SO9001 quality management system certification in the water heater industry; in 2007, it won the China's top 500 quality companies; in 2009, the company took the lead in obtaining ISO14001 environmental management system certification in the water heater industry.
Excellent quality has won the trust of domestic and foreign customers, including 30 Chinese famous brands including Midea, Macro, Vanward, Vantage, Gree, Changhong, Herbalife, Xinfei, TCL, Chigo and so on. Many enterprises have established OEM strategic cooperation relationships with the company, and their products are exported to 37 countries and regions including Spain, Russia, South Korea, Thailand, Singapore, and India, spanning five continents including Europe, North America, South America, Africa, and Asia. The steady flow of orders from all over the world is the best interpretation of the three high qualities.
Part Three: Creation of Private Brands and Core Technologies
In accordance with the corporate strategy of “build quality first, then create brand”, Chairman Ou Yongyuan reviewed the situation and prepared to establish the company in 2005 3G.·三高 R&D center started the brand road of creating 3G·三高 brand. Focusing on the technology research and development of "high starting point, high standards, and high energy efficiency", the company has prepared to build a 3G·Three High Water Heater R&D Center. The center covers an area of ??3,000 square meters and has more than 50 technical engineers. It has obtained 13 national invention and utility model patents, been selected as the drafting unit of national liner standards and energy efficiency standards, and was successfully rated as the provincial enterprise technology center of Guangdong Province in January 2010.
Patent application number: 201020061344.0
Diamond glazed inner tank
The key to the life of an electric water heater lies in the inner tank. Engineers from Sangao collaborated with Jingdezhen sealing glaze experts to conduct intensive research and repeated practice. After three years, they successfully developed the "Diamond Glaze" liner in 2009 (patent application number: 201020061344.0), which completely solved the problem of liner sealing under China's complex water quality conditions. Gallbladder leakage problem. Sangao's promise: If the inner tank leaks within five years, the whole machine will be replaced for free!
The 3G·Three High liner has a unique enamel layer, diamond glaze layer and decarburized steel plate layer.
Enamel layer: advanced glazing technology, as thin as 10 microns, as bright as porcelain, lasting for a long time; super resistant to pressure and scale, long-lasting protection of the inner liner; Diamond glaze layer: can bend with metal The inner tank steel plate has been sandblasted to remove impurities and oil stains attached to the inner tank wall. At the same time, an uneven "tiny honeycomb" structure is formed on the steel plate wall. At a constant temperature of 870 degrees, it will contain special enamel ingredients. The powder is clad onto the "tiny honeycomb"-shaped steel plate, and the enamel layer easily penetrates into the inner layer of the steel plate to form a 140-180 micron coating - diamond enamel layer. The diamond glaze penetrates deeply into the inner layer of the steel plate, completely covering the steel plate, organically combining with the steel plate, and integrating into one body. It has strong adhesion and has the same elasticity as the steel plate, and will never fall off. Decarburized steel plate layer: 2mm thickened special decarburized steel plate with longer service life.
The unique liner technology and craftsmanship of Sangao water heaters are much stronger than ordinary liner explosion-proof, anti-corrosion and anti-scale capabilities. They have super pressure-bearing capabilities and have passed the strict German DIN standard of 160,000 fatigue life test, which is much higher than the national standard of 100,000 times.
Patent number: ZL 01 1 35300.7
Anti-electricity wall technology
According to the electricity consumption environment of 34 cities in China from the Consumers Association and technical supervision departments across the country The survey results show that more than 70% of Chinese households have hidden dangers in the electricity environment. The company's R&D center and Haier Group established an anti-electric wall technology alliance. After many technical researches, they invented the anti-electric wall technology (Patent No.: ZL 01 1 353000.7). Sangao and Haier share the patented technology of anti-electricity wall, which completely solves the safety problem of water heater use in China's complex electricity environment.
Patent number ZL 2008 20042731.2
3G energy-concentrated three-dimensional rapid heating technology
The heating tube is the core component of the water heater's heating speed. 3G·Sangao R&D Center and South China University of Technology established a joint laboratory and invented the "3G energy-gathering three-dimensional rapid heating" technology (Patent No. ZL 2008 20042731.2), which completely solved the problem of slow heating speed of storage water heaters and the need to wait in line. problem. This technology has a unique 3G energy-gathering tube, which comprehensively utilizes the principles of fluid mechanics and thermal circulation, and uses hot and cold water swirling diversion technology to heat cold water faster, hot water stratification effect is better, and the hot water output rate is as high as 85% or more.
Part 4: Channel Strategy
3G·Sangao implements a regional exclusive agent policy. Only one agent is allowed in each region, and product sales prices are strictly controlled. For those who dare to mix goods and "customers" who disrupt market prices, and resolutely clear out the ranks of 3G·Three High agents and dealers at all costs. Because safeguarding the interests of legitimate dealers is safeguarding the long-term interests of 3G·三高. We will never sell our future for short-term gain.
The agent is only responsible for the purchase or logistics distribution, and the remaining matters are handled by 3G·三高's business personnel. "Easy to sell", "easy to use" and "easy to make money" make our commitment to you:
Easy to sell: Once the product reaches the retail terminal, it is our responsibility if it cannot be sold within 15 days.
Easy to use: The product is installed in the user's home, 100% of the phone calls are returned, the after-sales service system is gradually improved, and the user's comfort is our pursuit goal.
Earning money: Agents and retailers should make money quickly and make a lot of money, and they should not only be higher than first-tier brands, but also higher than second- and third-tier brands.
Part 5 Product and Marketing Strategy
3G·Sangao believes that good products are the foundation and premise of all marketing, and products are the most powerful weapons. "No matter how poor you are, you can't run out of products." 27 products in five series of 3G·Sangao's unique new products, which we have invested huge amounts of money to develop, will be launched one after another in May. The launch of new products will completely change the product image of 3G·Sangao, and our products will not lag behind the first-tier brands at all.
Based on user needs and 3G·Sangao’s own resource advantages and industry development, we will also develop a series of completely differentiated products that are different from existing products on the market. By then, the majority of agents and dealers will have an exclusive piece of "cake" in the market.
According to different stages of market development, we will integrate "modern home appliances", "home appliance technology", "CCTV", "Hunan Satellite TV" and outdoor advertising, wall advertising and online promotion to form a complete set of market Promotion plan and gradually introduce it to the market.
Part 6: Looking to the future
In the past 15 years, we have focused on the R&D and manufacturing of electric water heaters. The good reputation of nearly 10 million users around the world proves our reliable quality; 15 In recent years, especially since the establishment of the company's R&D center in the past three years, we have continued to increase our huge investment in technology research and development and overcome industry problems one after another; we have good quality and advanced technology, and the company has spent heavily to hire top marketing managers and executives in the industry. Product planning experts, with the strong support of the majority of agents and friends, 3G·三高 water heaters will surely gain ground and become a first-class brand in the water heater industry!