Time is passing, never stop, and will usher in a new job, new challenges, at this moment need to make a detailed plan. I believe many people will find the plan is difficult to write? The following is my collection of the second half of the marketing department staff work plan, for reference only, we take a look at it.
First, business development:
Formulate business income plan and development plan and take measures to guide and supervise the completion of the counties.
In the first half of this year, the Ministry of Marketing, according to the requirements of the company's leadership, based on the annual revenue plan issued by the provincial company, developed a citywide revenue plan and decomposed into counties and districts.
According to the different potential for market development in the counties and districts, the decomposition of the various business development volume plan.
In order to ensure the successful completion of the business income and development volume plan, the marketing department according to the image of the progress of each plan broken down into quarterly and monthly, monthly statistics on the completion of the situation, with the county company to discuss the completion of the experience of the better as well as the reasons for the completion of the plan, found that the problems and difficulties with the county company **** with the solution.
As of June, the city's **** completed business income of × × × million yuan, ranked the province's × × × in absolute terms, to complete the image of the progress of × ×%.
Broadband terminals added x x x households, broadband dedicated line added x x x households, manned public phones added x x x households, ordinary phones added x x x households.
The marketing department also took various measures to promote new services and products to county and district companies.
In January, we held a meeting instead of a training session to convene the marketing and business backbone of each county to train and discuss the product tariffs and summarize the existing problems, so as to find out the local tariff packages.
In March, according to the competition in the market, we applied to the provincial company for a monthly tariff package, and organized the promotion in the city.
In May, the organization of the county managers, supervisors, maintenance personnel, to participate in the provincial company training, learning business theory, marketing planning, business promotion has a good guidance.
Second, basic management:
The implementation of a series of basic management work, such as auditing of business accounts, verification of the details of refunds and dismantling of machines, dismantling of false users, cleaning up the long-term arrears of fees, the organization of customer information, the organization of resources, the installation and maintenance of materials and terminal management, and other basic management work, which has effectively avoided the loss of business income and costs.
From January, the marketing department, in accordance with the requirements of the internal control process, adjusted the original system of weekly audit of the county company, changed to daily audit, weekly audit, monthly audit parallel, monthly as far as possible to arrange for the county company level audit situation on-site verification.
The weekly audit situation is notified, the practice of non-compliance with the requirements of the notification of criticism, the end of each month, the first, second and third-level auditors **** with the region's cash flow of actual receivables to be audited, and played a very good effect.
My company cash flow difference for six months in the province belongs to the situation of one of the best municipalities, there is no impact on the assessment of income due to cash flow difference.
In order to ensure that the support system does not affect the revenue due to incorrect operation, the marketing department arranged to support the center every day in each county and district to remove the machine, refund details are verified, and strictly block each loophole.
In order to clean up the long-term arrears and control the current arrears, the marketing department has set the assessment target of not less than 98% of the current arrears recovery according to the requirements of the company's leadership.
Weekly and monthly briefings on the recovery of outstanding fees.
In the county and district companies *** with the efforts of the system in May, the new long-term arrears in the current year cleaned up, the number of transfers in the month for the first time below the minimum limit required by the provincial company, from five consecutive months of transfers of more than × × × × million yuan to ` × × × × yuan in May.
In order to grasp the resource situation, to avoid waste of resources, the Ministry of Marketing arranged for the support center to carry out random checks and briefings on the resource situation of the counties and districts on a monthly basis, and then carried out on-site inspections in June.
Since the marketing department took over the material management this year, it has improved the management method with the strong support of the network department, and the detailed account of the in and out of the warehouse is relative to the number of installed and dismantled machines in the daily operation daily report of the support center, so as to make the material management form a closed loop.
In order to realize the terminal recycling, reuse, county and district companies are required to broadband, bar, manned public telephone newly installed users are charged a deposit.
Encourage county and district companies to guide users to use recycled terminals when developing new users.
Replacement of recycled terminals for users whose terminals fail within the warranty period is strictly prohibited.
Through the implementation of these measures, the phenomenon of waste is effectively controlled.
Three, performance appraisal:
Improve the performance appraisal calculation method, from various aspects to promote the preservation of the volume, surge, and improve business income.
Since the March draft of the provincial company's performance appraisal method was issued, the marketing department began to communicate with the higher marketing department on how to carry out the calculation of the two assessment indicators of the renewal rate and churn rate.
In the case of many unsuccessful discussions, the marketing department, according to the requirements of the leadership of the company and the actual situation of the company, developed a series of assessment methods such as the assessment of the user's removal of the machine, double-stop, single-stop, and zero-cost user renewal.
Guiding the county and district companies to pay great attention to the above users, through the daily verification of each household, basically blocking the loophole of the loss of customers, the activation of long-term zero-cost users has also played a very good effect.
It saves resources and increases revenue, and on the other hand saves business development costs.
Fourth, there are problems and difficulties
1, due to the first half of the year to concentrate on rationalizing the management of basic information, in marketing planning, business promotion, market research, personnel training and other aspects of the weak, resulting in the county and district companies do not have enough support for the development of business.
2, due to the provincial company's system is ready to upgrade, many of our company's reporting needs can not be met, the calculation of performance appraisal indicators, analyze business data to the city company and county support departments to bring a lot of workload.
In the second half of the year, the marketing department intends to improve and enhance the following aspects:
I. Strengthen market research: regular on-site office in the county, and marketing, business, installation and maintenance, management personnel to have a discussion.
In-depth market, to understand the user's use and needs.
Summarize the successful marketing cases in the better-developed counties to promote; help the poorer-developed counties to find deficiencies and solve the problem.
Second, to strengthen marketing planning and business promotion: through the understanding of the market competition to develop flexible and effective marketing measures, each stage of the development of key business to develop practical publicity and marketing steps, timely feedback and analysis of marketing results, timely adjustment of marketing ideas, change the current business development of inefficient state.
Third, strengthen personnel training: regular marketing, business, installation and maintenance, management training, marketing ideas, management methods, business information directly to the front-line staff to improve the role of the backbone staff, and effectively improve the quality of staff and work efficiency.
Fourth, continue to strengthen the basic management work: continue to strengthen the arrears management, business audit, resources.
Management, installation and maintenance materials and terminal management.
Organize the head of the marketing department to regularly visit the county and district companies to research, communicate with the person in charge, find shortcomings and continue to improve.