The next ten years, 8 big wind mouth revealed today
1, the single economy
The current single people, they are more important to the quality of life, accustomed to high consumption life.
Statistics show that China's current single people, the size of the population has reached 200 million, such a huge crowd gave birth to the single economy market.
Consumption characteristics:
①Like novelty, fresh, differentiated consumer goods and services. ② More nerdy, like the Internet, keen on life and psychological fulfillment.
Entrepreneurial inspiration:
①Single person projects or services (one person dining, one person traveling, etc.) ②Dating. ③Pet market, pet supplies, pet health and beauty services. ④Lazy service.
2, social phobia economy
You will find many young people call themselves "social phobia". For those who are afraid or unwilling to communicate with others, the consumer scene is not something they care about.
Consumption characteristics:
①Easy and free, relatively private, service consumption environment. ②The consumption that emphasizes the "sense of boundary" and strong autonomy.
Inspiration:
①Unmanned restaurant, unmanned accommodation. ②High emotional intelligence social class. ③Online personality test.
3, cute economy
Through the "cute" products, to meet the consumer's pursuit of cute, appreciate the psychological appeal of cute.
Consumption characteristics:
1) valuing the spiritual attributes of the product, comfort and fashion. ② more concerned about the face value
Inspiration:
① cartoon dolls, dolls with cute products. ② characteristics of the "cute" IP. ③ from the cell phone shell, to snack packaging, to daily necessities, many products can use "cute" to attract attention.
4, the new agricultural economy
Three farmers in the live drive, so many young people choose to return home to live e-commerce way to contribute to their hometown.
Consumption characteristics:
①Nostalgia, sense of belonging. ②Local characteristics.
Entrepreneurial inspiration:
①Live broadcast agricultural products. ② Carry out **** enjoy agriculture. ③ Leisure farms, countryside guides and other specialty brands.
5, the dying economy
is the dying food, that is, food that is about to reach its shelf life. This type of food is usually sold at a very low price to clear the inventory.
Consumer Characteristics:
①Value for money. ② "pick up" mentality. ③Strong sense of consumer satisfaction.
Inspiration:
①Find sources of goods, processing plants, supermarkets / stores to cooperate in distribution. ② looking for online stores, self-media people distribution.
6, silver economy
Elderly economy, refers to the economic activities related to the elderly population, such as daily consumption, housekeeping services, health services, tourism and entertainment, education services.
Consumption characteristics:
①Money, security, and time to plan their lives. ②Consumption changed from practical to enjoyment.
Business inspiration:
①Medical equipment for the elderly. ② Elderly care. ③Elderly institutions. ④Social services for the elderly.
7, the pleasure economy
means that consumers in the shopping, in the maximum ability to Fan domestic self-pleasure. Under the trend of consumer upgrading, trendy fashion and unique niche have become important consumer choices for many young people, and the "self-satisfaction economy" is also a true reflection of young people paying for "good mood".
Consumption characteristics:
①Relief of stress, happy. ②Social interest, personal preferences.
Inspiration:
①"Ugly things" ② good things to relieve stress, happiness, atmosphere.
8, health economy
In recent years, people are paying more and more attention to health issues, especially young people are also beginning to take care of their health, focusing on health care. Consumer demand will continue to expand from masks to other health areas.
Consumption characteristics:
①Focus on the role and composition, consumer demand for diversified development. ② Chinese medicine is beginning to rise.
Inspiration:
①Immunity products. ② Chinese medicine, medical-related health management. ② Mental health consulting.