Internet media has become the main way of information dissemination, and its open and virtual characteristics have made the speech reach an unprecedented level of activity. For the social news information on the network, people's livelihood is closely related to the life news hot spots, etc., netizens are easy to spread and share, and at the same time will be concerned about the content of their own viewpoints. In terms of public opinion information processing, it is difficult to analyze and process the large amount of information, which is repetitive and highly mixed, and traditional manual work can't be done at all.
The big data service platform of public opinion is indispensable for handling public opinion information, and Sina Opinion is very reliable. The system platform of Sina Public Opinion is available 24 hours a day to acquire, clean, monitor, analyze, and provide early warning of the whole network of data according to the needs of customers, and at the same time, reduce the influence of human factors on the objective data analysis results through data mining and analysis models to ensure the timeliness, accuracy, and comprehensiveness of the public opinion data. The professional public opinion service team provides more personalized manual services according to the specific needs of clients, including: content sorting, key news push, newsletter production, professional report customization and other public opinion services.