A successful medical website requires a good website planning, and it can make us spend less time and energy in website optimization. According to my understanding, the website operation with other network marketing is also to pay attention to the degree of user experience, and for the medical industry SEO, they have to face the problem is how to improve the website user browsing, how to retain patients and so on. Now we are in the medical industry website planning details to share together.
A web page layout
Medical website has a strong marketing, most of the patients with questions into the site, the need to find answers or solve the problem on the site, which requires the site's navigation to be clear, and has a guiding, directory structure within three clicks to reach the final page, so that the patient in the shortest possible time to find the information they need. In addition, marketing information on the important position, the main and secondary, illustrated, in the first time to attract the patient's eye, such as: navigation position to place the hospital profile, technical advantages, expert team, cutting-edge equipment and other strength of the information, to facilitate the patient to find the relevant information to understand the strength of the hospital.
Second, the content of the professional
Website content must reflect the accuracy and authority. In the hospital characteristics of the treatment should have a full theoretical basis, speak with the facts, do not let the patients produce ambiguous feelings, so that the patients feel that the hospital strength is strong, is the absolute first choice to seek medical treatment. The title of the set as close as possible to the patient's search habits, add pictures in the body to enrich the content of the article, but also makes the article more readable, so that patients are satisfied, and further improve the patient's trust in the site.
Three, the site's interactivity
Medical Web sites pay more attention to the exchange of communication with patients, which is to improve the user experience of the site is very important in one aspect, how to interact? By constantly studying the patient's visiting habits and needs, we can use the fast business online customer service, qq consultation, free telephone consultation, online message (message boards, ask system) and other diversified ways.
Four, featured technology and cases
What kind of therapy is used in the hospital, and whether it can cure the patient's pain, is one of the most concerned issues of the patient, fully rational theoretical basis, strong rehabilitation data, with the patient's rehabilitation cases, can help patients to lift the doubt, and improve the conversion rate.
Fifth, the hospital packaging
Talking about packaging, may sound very general, we need to refine each aspect, such as: the hospital profile packaging, expert team packaging, therapy packaging, equipment packaging, activity packaging. Of course, the packaging here is not to say that the false, this point of benevolence and wisdom, will not be explained. The packaging of hospitals, therapies, experts, can reflect the authority of the hospital and marketing, in order to enhance the patient's trust in the hospital at the same time, but also to improve the conversion rate.
In fact, for the medical industry our main thing is to our hospital to every patient to stay, we have to treat them with the best service attitude, for this, we can send SMS to each patient, tell them when to come to the hospital for follow-up, the weather is cold to wear more clothes and what to avoid such as text message content, and pouring our better value for money service!
This is the first time we have sent a text message to each patient telling them when to come to the hospital for follow-up.