The year 2020 has brought new hopes and new beginnings for all industries, but the sudden outbreak of the epidemic has disrupted everyone's rhythm.
Local governments have delayed the resumption of work and the start of school, and have implemented policies to prevent the epidemic from spreading further. People also had to choose the most effective way to prevent the epidemic by staying at home.
And in the auto industry, the most affected are undoubtedly a group of new car-making forces that have been plagued by funding problems.
But it is worth noting that, as the youngest car companies in China's auto market, these new car-making forces in the epidemic, actively fight the "epidemic" one after another to join the team of help.
New car makers including Azure, Xiaopeng, Weimar, Ideal, and Nezha have made donations to Hubei, the area hardest hit by the epidemic, and have also formulated policies to ensure that users have peace of mind when purchasing and using their cars.......
Weimar
Accumulated donations are worth more than 6 million yuan
Weimar will provide 100 units of Weimar EcoCar, which will be used to purchase the newest and most popular cars in China. p>Providing 100 units of Wima EX5 as "anti-epidemic emergency protection vehicles"
On January 29, Wima donated 4 million yuan of materials to Huanggang City in Hubei Province, where the situation of epidemic prevention and control is critical. A few days ago, medical supplies, epidemic prevention work vehicles and other scarce supplies have arrived in Huanggang.
On Feb. 6, WEMA's intelligent travel brand "Yikaixing" also provided 100 WEMA EX5s as "anti-epidemic emergency vehicles" for the Hainan provincial government's unified dispatch.
On February 13, WEMA donated additional supplies worth more than 2 million yuan, including medical supplies such as masks and epidemic prevention vehicles, to the Wenzhou Xinguan Epidemic Prevention and Control Team for unified dispatch.
At the same time, WEMA is also actively preparing for the resumption of production and work when the epidemic is lifted.
Weimar has launched a "no-touch marketing" program to meet the needs of its customers.
First of all, in order to satisfy the users' demand to see the car, WEMA has launched the function of "Cloud Viewing" in time - users can enter the panoramic car viewing page through the official website of WEMA or the platform of Automobile House, etc., and get to know the detailed design of WEMA's EX5 and EX6 PLUS models in 360 degrees. PLUS models.
Secondly, starting from February 4, the official Weimar Shake account, i.e. Weimar User Centers in various cities, will bring nearly 100 live broadcasts, allowing users to vividly and intuitively learn about Weimar's ingenious detail design and unique intelligent experience under the interesting and informative introductions made by the anchors.
In addition, WEMA has launched a super test drive activity based on the special environment under the epidemic, including two forms of door-to-door test drive and in-depth test drive. Door-to-door time means that after the user has made an appointment for a test drive, the staff will send the car to the door to ensure the safety of the car and no contact with the personnel, and then hand over to the user for a half hour or 10 kilometers of test drive, and the user can drive the car for commuting or to meet other needs of the car. In-depth test drive refers to the booking of users can be 48 hours test drive, in this time, the user can experience their own fully understand the Weimar products.
Small Peng Automobile
Donations and donations valued at more than 3 million yuan, designing free charging outlets in Wuhan
With the current outbreak of the epidemic, Xiaopeng Automobile has donated 3 million yuan in medical supplies, vehicles and services to medical institutions in Wuhan and other places to support front-line epidemic prevention work.
In order to implement the goal of assistance in a more efficient manner: Xiaopeng Automobile donated 1 million yuan in cash to the Wuhan Charity Federation, specifically for Wuhan's key medical institutions medical, by professionals to control the special use of funds, the implementation of the most in need of medical institutions.
Sending legal and compliant materials to the most needy places: coordinating multiple standardized channels at home and abroad, Xiaopeng Automobile purchased 500,000 yuan of masks, protective gloves and other medical protective supplies in high demand, delivered to the key medical institutions in Hubei and Guangdong areas where medical supplies are in shortest supply.
Providing worry-free travel for healthcare workers: According to the plan, Xiaopeng Auto will also donate Xiaopeng G3 worth 1.5 million yuan for healthcare workers to use during the epidemic period.
Meanwhile, during the implementation of the motor vehicle ban management in Wuhan city, Xiaopeng Auto Wuhan super charging station will operate as usual, providing free charging services for new energy vehicles in hospitals, government departments and other organizations (charging requires the use of the Xiaopeng Auto App to scan the code).
In addition to this, Xiaopeng Auto also provides 24-hour customer service consulting, roadside assistance, charging pile technical questions and answers, as well as online troubleshooting services for remote technical seats for the use of the car and travel for the Peng friends.
And during the epidemic launched a delayed repayment policy, mainly for the reason of the epidemic can not be on time or full repayment of the health care system personnel, epidemic-related patients, the impact of the epidemic delayed repayment of the peng G3 owners, the policy can be based on the actual situation of the owners to give delayed repayment, reduced penalty interest, credit protection and other repayment protection services.
Ne Zha Auto
Donation of 1 million yuan
Ne Zha Auto has donated 1 million yuan to the Hubei Charity Federation, which will be used in Wuhan and other areas of Hubei province where the epidemic is severe, to purchase medical, healthcare, and living supplies urgently needed for the prevention and control of the epidemic; to support the construction of temporary hospitals in the affected areas; and to provide physical and mental healthcare for frontline healthcare workers and healthcare volunteers who are involved in the rescue and relief work. It also provides physical and mental health protection and child care services for frontline medical and nursing staff and volunteers involved in rescue work.
In order to maintain business vitality and help dealers tide over the difficult times, Nezha Automobile has adjusted its marketing strategies and actions in a timely manner, providing dealers with a number of special marketing and financial care measures, including online and offline sales.
On the one hand, the comprehensive layout of digital showrooms and online promotion platforms, realizing online 360° store visits, display of information on models on sale/pre-sale, online consultation, booking of test drives, and display of information on each dealer store, etc., to comprehensively help dealers obtain effective leads and provide lead empowerment;
On the other hand, the focus is on the placement of online vertical media, and the regular City Partner On the other hand, we focus on placing online vertical media, and the regular city partner support is adjusted from offline to online to ensure accurate customer acquisition.
At the same time, the launch of the "blind purchase 7 days no reason to return" series of activities: Hopewell's Chief Marketing Officer Zhou Jiang said that at the critical moment of the epidemic, we adhered to the principle of reducing the number of users to the store, increase the active door-to-door service, to assist dealers to provide customized services for the user, and to quickly launch the "7 days no reason to return" series of activities. "Blind purchase 7 days no reason to return" series of activities. Users can enjoy the right to "7 days no reason to return" by simply viewing and negotiating the purchase of a car online, ultimately realizing a 5-minute online viewing of the car, a 2-hour door-to-door delivery of the car, and a 0-risk return of the car, providing users with a convenient car-buying service without having to leave their homes.
Azalea
Donates $300,000 in medical supplies
Raises 5 million in special funds to fight the epidemic
Azalea has raised 5 million yuan in special funds to fight the epidemic, on top of the 300,000 yuan worth of medical supplies it donated to Wuhan in the previous period.
The purpose of this special fund is divided into two main areas: on the one hand, 3 million yuan will be provided to set up a special fund for anti-pneumonia user care, which will be used to care for car owners during the new coronavirus-infected pneumonia epidemic; on the other hand, 2 million yuan will be provided to set up a public welfare fund to donate to the public welfare actions of the Azera Car Club.
At the same time, a number of user services were launched during the epidemic.
Ideal Motors
Donates 1 million yuan
Ideal Motors officially released a donation of 2 million yuan through the Hubei Provincial Charity Federation to support the prevention and control of the pneumonia outbreak in Wuhan and other areas infected by the new coronavirus. At the same time, Ideal Motors said it will pay close attention to the development of the epidemic and fully support the prevention and control work, may we join hands to win this war without smoke as soon as possible.
Car Conclusion
The pneumonia epidemic, which has affected the whole country, has undoubtedly pressed the pause button for China's auto industry. After surviving the winter of the 2019 auto market, and then encountering a nationwide pneumonia epidemic, the new car-making forces can be said to be suffering a lot, and it is not easy to still lend a helping hand at such a difficult time. It's not easy to lend a helping hand in such a difficult time!
This article comes from the author of the automobile home car, does not represent the views of the automobile home position.