First, the progress of e-commerce to further expand. Currently limited by the level of technological innovation and application, enterprise development of e-commerce is still in its infancy. With the improvement of these two levels and other related technologies. Development, e-commerce will be to the depth of the advancement of a new generation of e-commerce will surface, instead of relying on the current simple "website + e-mail" approach. E-commerce enterprises will be from the primary form of online stores and portals, the transition to the enterprise's core business processes, customer relationship management, etc. are extended to the Internet, so that products and services closer to user needs. Interactive, real-time corporate information exchange has become the *** with the same characteristics, the network has become the enterprise resource planning, customer relationship management and supply chain management of the central nervous system. Enterprises will create, form a new value chain, the old and new upstream and downstream stakeholders united to form a more efficient strategic alliance, *** with the pursuit of greater benefits.
Second, China's e-commerce will face a severe test.
E-commerce is an inevitable trend in the development of international trade, with the international e-commerce environment standardization and improvement, China's e-commerce enterprises are bound to the world, which is to further expand the foreign trade and economic cooperation and to adapt to the globalization of the economy, and to enhance the need for international competitiveness of Chinese enterprises. With China's accession to the WTO, foreign e-commerce enterprises will also penetrate into the country, posing a serious challenge to Chinese e-commerce.
Third, e-commerce sites will see a boom in mergers and acquisitions.
First of all, the same kind of merger. At present, many of China's Web sites belong to the duplication of the construction of the column, positioning the same or similar, business content convergence. As a result of limited resources and the Internet's "winner-take-all, survival of the fittest" principle, the final winner is only the top of the list of websites. Second is the complementary merger. Those leading e-commerce enterprises have great advantages in resources, brand, customer scale and other aspects, but there is still a big gap with the famous foreign e-commerce enterprises. These have a good foundation and prospects for the development of the site to develop, will inevitably take complementary acquisition strategy, into a strategic alliance. Due to personalization, specialization is the development of e-commerce two major trends, and each site is always limited in terms of resources, customer demand is a full range, so different types of websites in the form of strategic alliances to collaborate with each other will become an inevitable trend.
Fourth, the e-commerce industry will become the next generation of e-commerce development mainstream.
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China's e-commerce into the rapid development of the period is typically characterized by risk capital, site positioning, etc. will be from the previous "big and
all" mode of shift to professional segmentation of the industry business portal. The first generation of e-commerce focuses on content, the second generation focuses on comprehensive
e-commerce,
and the next generation of industry e-commerce will be value-added content and business platforms tightly integrated,
giving full play to the
Interne.