Luo Yonghao once again voiced for Apple's copywriting. Luo Yonghao said that it is good to be frank and straightforward, but it should not be too uneducated. For example, after the death of the founder, he has been pretending to be a new advertising word of a mobile phone company with tasteful design. Luo Yonghao once again spits out Apple copywriting.
Luo Yonghao vomited again about Apple copywriting 1. At noon today, Luo Yonghao, the former CEO of Hammer Technology, expressed his views on an article entitled "Boy, the new function of iOS 15 is really a good guy". He said, "No culture, really no culture ... alas," very strong ",and also included" boy "and" Hang in there ".
The picture was taken from Weibo, Luo Yonghao.
Luo Yonghao once bombarded Apple on165438+10.2, saying that it is good to be frank and straightforward, but it should not be too uneducated. For example, after the death of the founder, he has been loaded with new advertising words of mobile phone companies with tasteful design, such as "Ah, too professional" and "very strong".
In the comment area below, many netizens seem to find Apple's copywriting so "grounded" unacceptable, but some netizens seem to pay more attention to the soul application in the upper left corner of Lao Luo's screenshot, calling this blog post "SOUL's most successful marketing".
As early as mid-June of 10, he once expressed his views on M 1 chip, saying that its powerful performance is well known, but he didn't quite understand "why are so many people who only use computers to send and receive emails and read web pages keen on performance?" After pretending that everyone is a product manager, is it popular to pretend that everyone is doing recalculation on a laptop? "However, fans in the comment area are still more curious about when he can buy apples.
Luo Yonghao once again spit out the news of Apple copybook 22021116. At noon today, Apple's official WeChat official account published an article entitled "Kid, the new function of iOS 15 is really a kid", but it was publicly vomited by Luo Yonghao shortly after it was released.
Luo Yonghao talked about Apple's copywriting in his personal Weibo, calling it "uneducated, really uneducated and very strong". And underline the words "hold on".
Of course, this is not the first time that Luo Yonghao has complained about Apple copywriting. After the release of iPhone 13 Pro, its slogan was very strong, which attracted the attention of the whole network, and some netizens said it was unacceptable.
Luo Yonghao said that it is good to be frank and straightforward, but it should not be too uneducated. For example, after the death of the founder, he has been pretending to be a new advertising word of a mobile phone company with a tasteful design: "Ah, it's too professional", which is very strong.
In addition, on the self-developed M 1 Pro and M 1 Max chips just released by Apple, Apple once again made a surprising speech. The propaganda copy for M 1 Pro was too fast, and the stronger version of M 1 Max was too fast, which became a hot topic in the whole network.
However, the spit is spit. For Apple's propaganda copy in recent years, some netizens said that Apple's localized copy has improved and become more grounded.
Luo Yonghao vomited again about Apple Copywriting 3116. At noon, Apple WeChat official account posted a WeChat article entitled "Kid, the new function of iOS 15 is really a kid", introducing the `new function' of iOS 15. I didn't expect this article to attract the attention of Luo Yonghao soon after it was pushed. Luo Yonghao sent Weibo to comment on Apple's copywriting, calling it "uneducated, really uneducated ... alas,' very strong'".
Friends who are familiar with Apple copywriting should know that "very strong" is the copywriting used by Apple when introducing the newly launched iPhone 13 Pro. Similar to this copy, the copy of the new MacBook Pro is "the strength of the strong". For Apple's WeChat copywriting this time, Luo Yonghao highlighted two places. One is the title "Good people, the new function of iOS 15 is really good people", and two "good people" are used in the title; Second, when the copywriter first introduced the new functions of iOS 15, it said "various experiences make iOS 15 hold", and "hold hold" here is a popular term in the network recently.
Apple wechat tweet
Undoubtedly, at any time, good language and copy will make people feel like a spring breeze and shine at the moment. However, in different usage scenarios, it is difficult to use a standard to measure the quality of copywriting. Especially when introducing the functions of some digital products, piling up too many technical terms is actually beyond most people's understanding, and it will increase the difficulty of reading. At this time, it is necessary to make the copy simple and clear. Apple's adoption of online language may be to narrow the distance with users. What do you think about whether there is culture or not?