Why did Yonghui Supermarket suspend its offline business?

Yonghui Supermarket (YONGHUI SUPERSTORES) is a fast-moving consumer goods chain founded in 1998 and headquartered in Fuzhou, Fujian. In November 2010, the Securities and Exchange Commission approved the issuance of 110 million shares by Yonghui Supermarket Company Limited, which was listed on the Shanghai Stock Exchange. Yonghui Supermarket is one of China's top 500 enterprises, a national "circulation" and "agricultural industrialization" double leading enterprises, won the "China Famous Trademark", the State Council awarded the "National Employment Advanced Enterprise". It has been awarded the honorary title of "China Famous Trademark", "National Employment Advanced Enterprise" and "National May 1st Labor Certificate" by the State Council.

Puyang Hengfeng Shopping Park has been open for a month, it looks very hot, but inside the heavyweight business Yonghui Supermarket stationed in the late opening, so that people can not help but have questions, which in the end is open or not open? The words did not fall, there are media exposure of the Yonghui supermarket part of the store suspended offline business news, here we look at what is going on?

Recently, Yonghui Supermarket mini (Yanghe store) launched online business model, shopping guide told consumers not to download APP will not be able to Yonghui Supermarket mini (Yanghe store) shopping, this move has caused consumer dissatisfaction. October 22, two or three friends broke the news that Yonghui Supermarket mini (Yanghe store) can not enter the store to buy goods, can only download the "Yonghui buy food", the "Yonghui buy food", the "Yonghui buy food", the "Yanghe store", the "Yanghe store", the "Yanghe store" and the "Yanghe store". On October 23rd, at three o'clock in the afternoon, two or three miles of information according to the situation provided by the friends of Yonghui supermarket mini (Yanghe store), see the supermarket entrance is full of shopping staff, parked delivery motorcycle, the door posted a notice, the notice reads as follows: "The supermarket mini (Yanghe store) can not enter the store to buy goods, but can only download the "Yonghui grocery shopping" APP, buy goods on the APP, and then by the rider to purchase goods delivery. A notice was posted on the door as follows: "Dear customer, hello: today the store suspended offline business".

Supermarket staff told two or three miles of information, this is the new Yonghui supermarket operations, previously Nanqiao Temple store and Donghe Spring store began to implement, consumers only need to download the "Yonghui grocery shopping" APP, you can buy on the phone with one key, no need to go to the supermarket site to buy, and download the APP newcomers to enjoy the 188 yuan gift package, online. Moreover, newcomers who download the APP can enjoy a gift package of 188 RMB, and online products are cheaper than offline ones, and they can be delivered to their homes free of charge as long as they have purchased more than 18 RMB. If customers are not satisfied with the goods bought, the supermarket can be returned or replaced free of charge, for the elderly who do not use APP, supermarket staff will help the store shopping for the elderly under the APP, and teach the elderly how to buy goods on the APP, and can not enter the store to buy the situation, the staff said, at present, because the supermarket is still in the process of rectification, due to a lack of manpower, so the suspension of the offline business.

So Yonghui Supermarket is because of some reasons, change the way of shopping, the suspension of offline business is also in order to better and faster change the situation of insufficient manpower.