Huawei is a private communication technology company that produces and sells communication equipment, and its headquarters is located in Shenzhen, Guangdong Province, China. Huawei's products mainly involve switching networks, transmission networks, wireless and wired fixed access networks, data communication networks and wireless terminal products in communication networks, providing hardware equipment, software, services and solutions for communication operators and professional network owners all over the world. At present, Huawei's products and solutions have been applied in more than 14 countries, serving 45 of the top 5 global operators and one-third of the world's population. Huawei is the second private technology enterprise in China that successfully broke into the world's top 5 after Lenovo Group.
1. Political and legal environment
The domestic political environment is stable
The moral construction of the socialist market economy is constantly improving
In p>211, the basic orientation of China's macroeconomic policy was to be active, prudent and flexible, and to implement a proactive fiscal policy and a prudent monetary policy
China has close diplomatic relations with other countries
According to the State Council's encouragement to software enterprises, new information applications, cloud computing and the Internet of Things.
the construction of the next generation internet in the 12th five-year plan, the strong investment of government informatization, the increase of investment in rural education and the comprehensive upgrade of medical informatization will become the main driving forces of the network market demand.
Telecom operators have gradually separated government from enterprises, and the domestic patent law is relatively stable.
After China's accession to the WTO, import and export restrictions have become less and less.
After the financial crisis, countries will take all kinds of strict protection measures to promote their own economic development. Take the EU as an example. From January 29, products that have not been registered or pre-registered by the EU REACH Act will be banned from entering the EU market in stages. This means that many products, including communication products, will face the test of ROSH directive, WEEE directive and REACH regulation, and new trade protection measures represented by environmental protection standards and intellectual property rights may have a greater impact on the export of communication products in China.
2 Economic environment
After the financial crisis, the global economy gradually eased
The continuous appreciation of RMB will increase Huawei's overseas sales costs, thus reducing its net profit income. The income and consumption habits of different regions in China are quite different, and the eastern region is obviously higher than other regions. The gross national product of China is growing at a steady and high speed, and the employment rate of China is relatively stable, and the minimum wage is rising continuously. The overall economic transformation of the society has not yet ended. The capacity growth of the communication market < P > The threshold of labor and capital output is lowered, and the prices of products with enhanced liquidity are falling continuously. The life cycle of products is shortened, and it is more difficult for banks to borrow money.
The stock market at home and abroad is in a downturn, and the whole society is in an inflationary trend, and prices are rising rapidly.
The disposable income level of residents is growing steadily at a relatively high speed.
There are great differences in income and consumption habits between domestic regions. The social and cultural environment in the east is obviously higher than that in other regions
3. People's demand for after-sales service is getting higher and higher. The world population is gradually aging.
People's lifestyle tends to be personalized and leisure.
With the development of economy, the rapid popularization of Internet and mobile Internet has promoted the rapid growth of wireless network services, especially the demand for mobile phone terminal services.
The domestic education industry has developed rapidly. The illiteracy rate is decreasing year by year, the world economy is in a downturn, people are used to saving money in banks
People are more and more rational in buying, and the income gap of products with high cost performance is quite obvious at present. And it will continue for some time. Paying attention to brand and product quality has become the consumption concept of contemporary people. The demand for consumer goods with family as the unit is increasing, and the product design and packaging production are miniaturized. People are paying more and more attention to the efficiency and environmental protection of products.
Huawei's business field
The values of consumer information products tend to be mature, and the consumer groups continue to expand.
American political circles and people strongly reject Huawei, and the United States suggests that Huawei may be used by the China government to engage in espionage activities.
It is subject to national security in the American market. The U.S. Department of Defense and some lawmakers have been worried that if Huawei's infrastructure equipment enters the U.S. telecommunications network, it may pose a threat to U.S. national security. The word "national security
all" has become a market curse. Around the United States, the market that China telecom equipment manufacturers want to break through most, Huawei is currently suffering from huge non-market factors. For example, due to "national security" factors, although Huawei < P >' s bid is lower than Alcatel-Lucent, Ericsson and Samsung, American operator Sprint Nextel will still exclude Huawei from the latest billion-dollar purchase orders. Since 28, Huawei has tried to enter the American market through the acquisition of 3Com and Motorola's wireless network division, but they have all been "blocked".
4. Technical environment
The competition among scientific and technological enterprises is fierce
The development of science and technology reduces the cost of products and services, and improves the quality. The speed of technological development in the world is very fast, the product life cycle is obviously shortened, the degree of commercialization of technology is low, and the risk of technology investment is huge
The cost of independent research and development technology is very high, but if it benefits successfully, the global scientific and technological industry will gradually be monopolized by several large enterprises, and it is difficult for emerging enterprises to survive. The cost of outsourcing technology is high, and some of them are stuck.