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Chapter 1 organizational design and responsibility model 10
1.1 real estate enterprise organizational design 10
1.1.1 large real estate enterprise organizational structure example 10
1.1.2 medium-sized real estate enterprise organizational structure example 11
1.1.3 small real estate enterprise organizational structure example 12
1.2.2 Organizational Structure and Responsibility of Real Estate Departments 131.2.1 Organizational Structure and Responsibility of General Manager's Office 13
1.2.2 Organizational Structure and Responsibility of Investment and Development Department 14
1.2.3 Organizational Structure and Responsibility of Project Development Department 15
1.2.4 Organizational Structure and Responsibility of Project Manager's Department 16
1.2.5 Organizational Structure and Responsibility of the Design Management Department 17
1.2.6 Organizational Structure and Responsibility of the Cost Management Department 18
1.2.7 Organizational Structure and Responsibility of the Engineering and Technology Department 19
1.2.8 Organizational Structure and Responsibility of the Materials and Equipment Department 20
Chapter 2: Job Descriptions of Real Estate Enterprises 21
2.1 Top Management Jobs >2.1.1 Top Management Job Description Template 21
2.1.1 General Manager Job Description 21
2.1.2 Operations Director Job Description 22
2.1.3 Marketing Director Job Description 23
2 . 1 . 4 Director of Engineering Job Description 24
2 . 2 Investment and Development Job Description Template 25
2 . 2 . 1 Investment Development Manager Job Description 25
2. 2. 2 Development Planning Supervisor Job Description 26
2. 2. 3 Investment Development Supervisor Job Description 27
2. 3 Project Development Job Description Template 27
2. 3. 1 Project Development Manager Job Description 27
2. 3. 2 Project Bid Manager Job Description 28
2.3.3 Project Project Manager Job Description 29
2.4 Project Management Job Description Template 30
2.4.1 Project Manager Job Description 30
2.4.2 Constructor Job Description 31
2.4.3 Technician Job Description 32
2.5 Design Management Job Description Template 332.5.1 Chief Designer Job Description 33
2.5.2 Structural Designer Job Description 34
2.6 Cost Management Job Description Template 35
2.6.1 Cost Management Manager Job Description 35
2.6.2 Contract and Budget Supervisor Job Description 36
2.6.3 Technician Job Description 36
2.6.3 Cost Engineer Job Description 37
2.7 Engineering and Technical Job Description Template 37
2.7.1 Manager of Engineering and Technical Department Job Description 37
2.7.2 Civil Engineer Job Description 38
2.8 Material and Equipment Job Description template 39
2.8.1 Materials and Equipment Manager Job Description 39
2.8.2 Purchasing Supervisor Job Description 40
2.8.3 Warehouse Supervisor Job Description 41
2.9 Quality Management Job Description Template 42
2.9.1 Quality Management Manager Job Description 42
2.9.1 Quality Management Manager Job Description 42
2.9.2 Quality System Supervisor Job Description 43
2.9.3 Quality Inspection Supervisor Job Description 43
2.10 Decorative Management Job Description Template 44
2.10.1 Decorative Management Manager Job Description 44
2.10.2 Decorative Design Supervisor Job Description 45
2.11.1 Marketing Management Job Description Template 462.11.1 Marketing Planning Manager Job Description 46
2.11.2 Sales Management Manager Job Description 47
2.11.3 Sales Manager Job Description 48
2.11.4 Research Supervisor Job Description 48
2.11.5 Planning Manager Job Description 48
2.11.5 Planning Manager Job Description 48
2.11.5 Planning Manager Job Description 48
2.12.3 Landscaping Supervisor Job Description 53
2.12.4 Janitorial Supervisor Job Description 54
2.12.5 Safety Supervisor Job Description 55
2.13 Financial Management Job Description Template 55
2.13.1 Finance Manager Job Description 55
2.13.2 Finance Manager Job Description 56
2.13.3 Financing Manager Job Description 57
2.13.4 Audit Manager Job Description 58
2.14 Administration and Personnel Job Description Templates 59
2.14.1 General Manager's Office Director Job Description 59
2.14.1 General Manager's Office Director Job Description 59
2.14.2 Administration Manager Job Description 59
2.14.3 Human Resources Manager Job Description 60
2.14.4 Archives Supervisor Job Description 61
2.14.5 Legal Supervisor Job Description 62
2.14.6 Administrative Supervisor Job Description 62
2.14.6 Administrative Supervisor Job Description 62
2.14.7 Administrative Supervisor Job Description
2.14.7 Job Description for Logistics Supervisor 63
2.14.8 Job Description for Fleet Captain 64
2.14.9 Job Description for Recruitment Supervisor 64
2.14.10 Job Description for Training Supervisor 65
Chapter 3: Management of Investment and Development of Projects 66
3.1 Design of Investment and Development Management System of Projects 66
3.1 Project Management System Investment and development management system design 66
3.1.1 Enterprise project investment management system 66
3.1.2 Enterprise business plan management system 71
3.2.2 Project investment and development management operating tools 73
3.2.1 Project phase investment recovery analysis table 73
3.2.2 Enterprise annual overall Business Plan 74
3.2.3 Investment Project Competition Analysis Research Form 75
3.2.4 Project Development Cost Estimation Form 75
3.3 Project Investment and Development Management Workflow 77
3.3.1 Business Decision-making Management Workflow 77
3.3.2 Annual Business Plan Preparation Workflow 78
3.4 Project Investment and Development Management Program Design 79
3.4.1 Annual Business Plan Program 79
3.4.2 Project Investment Analysis Program 80
3.4.3 Project Demolition and Resettlement Program 82
Chapter 4 Design Management 86
4.1 Design Management System Design 86
4.1.1 Design Management System Design 86
4.1.1 Design Management System Design 86
4.1.1 Design Management System Design 86
4.1.1.1 Design Management System Design
4.1.1 Engineering Design Management System 86
4.1.2 Self-examination System for Design Drawings 91
4.2.2 Design Management Tools 92
4.2.1 Project Design Task List 92
4.2.2 Approval Form for Modification of Design Tasks 92
4.2.3 Design Bidding Enterprise Review Form 92
4.2.4 Design tracking checklist 93
4.2.5 Design output document review form 94
4.3 Design management workflow 95
4.3.1 Drawing design management workflow 95
4.3.2 Design change management workflow 96
4.4 Design management Schematic design 96
4.4.1 Program for the preparation of engineering design contract 96
4.4.2 Program for the preparation of engineering design task 101
Chapter 5: Cost management 104
5.1 Design of cost management system 104
5.1.1 Management rules for pre-settlement of projects 104
5.1.2 Measures for the management of project measurement and pricing 108
5.1.2 Measures for the management of project measurement and pricing 108
6. 5.1.2 Measurement and Pricing Management Methods 108
5.2.2 Operation Tools for Cost Management 111
5.2.1 Operation Schedule of Project Budget 111
5.2.2 Measurement List of Individual Projects 112
5.2.3 Internal Control Table of Pricing of Sub-items of Projects 112
5.2.4 Estimated and Budgeted Table of Individual Projects 113
5.3 Cost management workflow 114
5.3.1 Project budgeting workflow 114
5.3.2 Completion settlement workflow 115
5.4 Design of cost management program 116
5.4.1 Pre-settlement of utilities 116
5.4.2 Completion settlement social auditing program 117
5.4.2 Completion settlement social auditing program 117
5.4.2 Completion settlement social auditing program 118
5.4.2 Completion settlement Settlement of social valuation program 117
5.4.3 Project payment review and approval methods 118
Chapter 6 project construction management 121
6.1 Project construction management system design 121
6.1.1 Project management system 121
6.1.2 Project bidding management system 125
6.1.3 Management System of Project Contractor 129
6.1.4 Management System of Project Supervision 137
6.1.5 Management System of Technical Submission 140
6.1.6 Provisions for Temporary Use of Water and Electricity 143
6.1.7 Management System of Project Visa 144
6.2 Operation Tools of Construction Management Tools 147
6.2.1 Project Construction Schedule 147
6.2.2 Application for Construction Bidding 147
6.2.3 List of Construction Bidding Offers 148
6.2.4 Construction Bidding Contract Evaluation Form 149
6.2.5 Construction Bidding Contract Signature Form 149
6.2.5 Construction Bidding Contract Signature Form 149
6.2.6 Construction Bidding Contract Management System 149
6.2.7 Construction Visa System p>6.2.6 Construction Organization Design Review Form 150
6.2.7 Approval Form for Construction Program 151
6.2.8 Construction Progress Schedule 151
6.2.9 Progress Adjustment Program Approval Form 151
6.2.10 Application for Starting Work of Construction Project 152
6.2.11 6.2.11 Three-signature Record Sheet for Technical Delivery 153
6.2.12 Construction Quantity Visa Sheet 153
6.2.13 Weekly Quantity Statistical Sheet 154
6.2.14 Project Management Diary Sheet 154
6.3 Construction Management Workflow 154
6.3.1 Construction Process Management Workflow 154
6.3.2 Project progress control management process 155
6.4.4 Project construction management program design 157
6.4.1 General design program of construction organization 157
6.4.2 Template of safety production agreement 159
6.4.3 Technical guidance program for drainage 162
6.4.4 Construction technology management program 168
6.4.4 Construction technology management program 4.4.4 Construction Technology Management Program 168
6.4.5 Earth Backfill Construction Program 172
6.4.6 Protection Program for Finished Products 174
Chapter 7 Material and Equipment Management 178
7.1 Design of Material and Equipment Management System 178
7.1.1 Material and Equipment Purchase Management System 178
7.1.2 Important equipment bidding and procurement methods 182
7.2.2 Material and equipment management operating tools 185
7.2.1 Annual equipment procurement schedule 185
7.2.2 Monthly material procurement schedule 186
7.2.3 Material and equipment inspection information form 186
7.2.4 Material and equipment procurement inquiry form 186
7.2.4 Material and equipment purchase Equipment Purchase Inquiry Form 186
7.2.5 Supplier Evaluation Record 187
7.2.6 Contract Negotiation Record 188
7.3 Material and Equipment Management Workflow 189
7.3.1 Purchasing Plan Preparation Workflow 189
7.3.2 Material and Equipment Purchase Workflow 190
7.4.4 Material and Equipment Management Program Design 1917.4.1 Purchasing Negotiation Program 191
7.4.2 Material Purchasing Contract 195
7.4.3 Supplier Management Program 197
Chapter 8 Marketing Management 200
8.1 Marketing Management System Design 200
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7.3.1 Marketing Planner 8.1.1 Code of Conduct for Marketing Planners 200
8.1.2 Rules for Planning and Implementing Marketing Activities 201
8.1.3 Sales Management System for Real Estate Enterprises 202
8.1.4 Management Regulations for Real Estate Sales Meetings 206
8.2 Operational Tools for Marketing Management 208
8.2.1 Marketing Plan 208
8.2.1 Marketing Plan 208
8.2.2 Marketing Plan 208
8.2.2.2 Marketing Plan 7 Report on Publicity Matters 212
8.2.8 Sales Work Schedule 212
8.2.9 Customer Promotion Schedule 214
8.2.10 Customer Visit Inquiry Form 215
8.3 Marketing Management Workflow 216
8.3.1 Process of Formulating Corporate Marketing Strategy 216
8.3.2 Project Market Research Form 216
8.3.2 Project Marketing Budget p>8.3.2 Project market research management process 217
8.4 Marketing management program design 218
8.4.1 Outline of the whole marketing plan 218
8.4.2 Residential marketing plan 221
8.4.3 Commercial real estate marketing plan 226
8.4.4 Enterprise Public relations activities planning program 229
8.4.5 Property sales advertising program 231
8.4.6 Sales site packaging planning program 236
Chapter 9 Real Estate Enterprise Performance Management 239
9.1 Real Estate Enterprise Performance Management System Design 239
9.1.1 Performance Appraisal Management System 239
9.1.2 Employee Reward and Punishment Management System 241
9.2.2 Real Estate Enterprise Performance Appraisal Form 244
9.2.1 Chief Engineer Performance Appraisal Form 244
9.2.2 Investment and Development Manager Appraisal Form 245
9.2.3 Project Development Manager Appraisal Form 246
9.2.3 Project Development Manager Appraisal Form 246
9.2.4 Project Manager Performance Appraisal Form 9.2.4 Project Manager Performance Appraisal Scale 247
9.2.5 Marketing Planning Department Manager Appraisal Scale 248
9.2.6 Plumbing Engineer Performance Appraisal Scale 249
9.2.7 Project Budgeter Appraisal Scale 250
9.3 Real Estate Enterprises' Performance Management Processes 251
9.3.1 Goal Setting Workflow 251
9.3.2 Performance Management Workflow 252
9.4 Performance Management Program Design for Real Estate Enterprises 253
9.4.1 Performance Appraisal Methods for Project Managers 253
9.4.2 Appraisal Methods for Engineers and Technicians 256
Chapter 10 Property Management 258
10.1 Property Management System Design 258
10.1.1 Cleaning Work Management System 258
10.1.2 Greening Work Management System 261
10.2 Property Management Operational Tools 265
10.2.1 Owner Information Registration Form 265
10.2.2 Quality of Service Questionnaire 266
9.4.2 Engineering Technician Assessment Measures 266
10 Chapter 10 Property Management Questionnaire 266
10.2.3 Satisfaction Questionnaire 266
10.2.4 Service Opinion Questionnaire 269
10.2.5 Record of Equipment Repair Report 269
10.2.6 Record of Owners' Report of Repairs 270
10.2.7 Extermination Service Checklist 270
10.2.8 Summary of Cleaning Quality Form 265
10.2.9 Cleaning Service Checklist 265
10.2.10 Cleaning Quality Checklist 10.2.8 Cleaning Quality Summary Sheet 271
10.2.9 Weekly Inspection Sheet of Greening Maintenance 271
10.2.10 Record Sheet of Fire Protection Inspection 272
10.3 Workflow of Property Management 273
10.3.1 Management Flow of Property Repair Reporting 273
10.3.2 Workflow of Mechanical and Electrical Equipment Repairing 274
10.4 Property Management Program Design 275
10.4.1 Equipment Maintenance Program 275
10.4.2 Property Service Management Program 277
10.4.3 Emergency Program for Janitorial Work 282
Chapter 11 Decoration Management 284
11.1 Decoration Management system design 284
11.1.1 Decoration quality management system 284
11.1.2 Decoration safety management system 286
11.2.2 Decoration management tools 288
11.2.1 Decorative project pricing schedule 288
11.2.2 Decoration construction schedule 288
11.2.3 On-site Quality Inspection Record Sheet 288
11.3 Decoration Management Workflow 290
11.3.1 Decoration Project Design Management Workflow 290
11.3.2 Decoration Project Budget Management Workflow 291
11.4 Decoration Management Program Design 292
11.4.1 Decoration project cost control program 292
11.4.2 Decoration project construction management program 294
Chapter 12 Financial Management 298
12.1 Financial management system design 298
12.1.1 Enterprise inventory management system 298
12.1.2 Currency fund management 301
12.1.3 Project Finance Management System 303
12.1.4 Internal Financial Management System 307
12.2.2 Financial Management Tools 312
12.2.1 Operating Profit Measurement Table 312
12.2.2 Annual Financial Expense Account 313
12.2.3 Notes and Bills 313
12.2.3 Notes and Bills 314
12.2.4 Financial Management System 315
12.2.5 Financial Management System 316
12.2.6 Financial Management System 12.2.3 Daily Statement of Bills and Deposits 314
12.2.4 Financial Audit Report Form 314
12.2.5 Audit Record of Accounts 315
12.2.6 Statement of Cash Flow Analysis 315
12.2.7 Financing Project Registration Form 315
12.2.8 Project Financing Declaration Form 316
12.3.3 Financial Management Workflow 318
12.3.1 Funds Management Workflow 318
12.3.2 Financial Audit Management Workflow 319
12.4.4 Financial Management Programming 320
12.4.1 Financial Accounting Reporting Program 320
12.4.2 Financial Cost Accounting Program 320
12.4.1 Financial Accounting Reporting Program 320
12.4.2 Financial Cost Accounting Program 320
12.4.2 Financial Cost Reporting Program 4.2 Financial Costing Control Program 321
Chapter 13 Administrative Personnel Management 324
13.1 Administrative Personnel Management System Design 324
13.1.1 Office Supplies Management System 324
13.1.2 Meeting Management System 325
13.1.3 Clerical Management System 327<
13.1.4 Seal Management System 329
13.1.5 Travel Management System 331
13.1.6 Records Management System 333
13.1.7 Vehicle Management System 336
13.2.2 Administrative and Personnel Management Tools 339
13.2.1 Office Expenses Breakdown 13.2.7 Seal Use Application Form 341
13.2.8 Vehicle Use Application Form 341
13.2.9 Safety Checklist 342
13.2.10 Meeting Application Form 342
13.3 Administrative and Personnel Management Workflow 344
13.3.1 Administrative Expense Control Process 344
13.3.2 Corporate Meeting Management Process 345
13.4 Administrative Personnel Management Program Design 346
13.4.1 Office Expense Control Methods 346
13.4.2 Vehicle Utilization Management Methods 347
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