Direct sales practice: how to develop unfamiliar market
Many people, even including our direct sales staff, have a misunderstanding of direct sales, that direct sales is mainly to do the acquaintance market. In fact, it is not. Let's do some math first. Assuming that you are more sociable and have 100 friends, and each of them buys you a bottle of calcium tablets, you can sell 100 bottles of calcium tablets at once. One bottle of calcium tablets can be taken for 3 months, so what are you going to do for the remaining 2 months? Around me, the success of many business managers and senior business managers started from developing unfamiliar markets. So we say, whether it is a new direct sales person or a sales elite, to be successful, well develop unfamiliar market is an important way. So how to develop unfamiliar markets? First, I am the best! First of all, be well prepared materially and spiritually. Bring your product description, product demonstration to use items: pens, notepads, questionnaires and other tools. Humans have a ****same trait, things that can gain benefits are always more acceptable. So to open the door to someone's heart, you have to start by giving. You need to determine your niche, whether you want to cut your teeth as a health consultant, a beauty consultant, or a ...... And it's best for women to wear light makeup and for men to maintain a clean appearance and wear professional attire. A good professional image can make you more confident, but also easier for customers to have a sense of trust in you. In addition, to explore unfamiliar markets, you need to be motivated enough. Are you doing it to give your family a good living environment, to give your children a good educational environment, or to give your parents, who have worked hard all their lives, the opportunity to travel abroad, or for the success of your own career and so on. You need to understand why you are doing this. When you encounter setbacks, look back and see that if you give up, you still have to face the same problems as before, so it is better to move on! Just moving forward has the potential to change your destiny! It's also important to have a good mindset and strong confidence. The biggest challenge in dealing with strangers is the establishment of trust, so dealing with strangers will be very difficult, and we will inevitably encounter more frustration than when we do the familiar market. But we should take the rejection of others and the difficulties we encounter as valuable lessons and not let them always linger in your mind. You have to tell yourself, I haven't failed, I just haven't found a better way to deal with others for a while. There are some customers, we told her half a day product, but also did a product demonstration, but is indifferent. It does not matter, on the one hand, she gave us the opportunity to explain the product, which in itself is a good opportunity for us to exercise; on the other hand, she now has no reaction to my products, may be my explanation and demonstration is not in place, I have not grasped the direction of her needs accurately, the next time I will do better! So, be grateful and patient with each of your customers. Before each time you do an unfamiliar visit, tell yourself, I'm the best, so my client needs my help. At the same time, review one of your recent sales success stories. Think back to the scene of your conversation, the customer's good attitude towards you, how you facilitated, how you are satisfied with the end of the visit ...... and to put you now visit how to greet the customer, how to introduce the product to make a preparation. Each time you think back, the subconscious mind will translate your success into a new experience that you can take to a new visit, convincing you that you have had a string of very successful experiences. It is very important to set a goal for yourself. Goals deepen our certainty of success. Everyone understands the saying, "If you aim high, you get high; if you aim low, you get low." When you write down your goals clearly, you overcome doubt and fear. Happiness is defined as "the positive realization of a goal". Each step you take toward your goal increases your joy, enthusiasm and confidence. But don't set goals that are impossible to achieve, as this will only undermine your self-confidence. Goals are usually set a little higher on the scale of what you can achieve, that is, what you can achieve with a little effort. For example, we have just begun to unfamiliar market development, can be set every day to visit ten customers. You put ten coins in your left hand pocket. After visiting an effective customer, from the left-hand side of the pocket out of one into your right-hand side of the pocket (here said effective customer is that you get effective information from her, the kind of you haven't opened or talk about just the skin of the visit is not called effective visit). The coins don't go home until all the transfers are complete. Stick with this for three months and how can you not be successful? But where do we find the ten new clients we visit every day? The problem is very simple. You aim at a street, or simply from home to the company's road, just choose to walk, along the road every store is the object of your strange visit, there is your gold mine location! Third, the joy of growth in the world is not a lot smarter than anyone else, just that some people know better how to summarize their own, from the process to learn from experience. When we visit, only tracking records of the trip and interview records is not enough, but must be recorded lessons learned. What are the things we should improve, to summarize the lessons from them and continue to work hard; what are our successes, to build on them. Progress a little bit every day, every visit to improve a little bit, when you continue to grow after a lot of things that used to feel very difficult to become easier. "One visit a day, on the ground; two visits a day, shaking; three visits a day, only normal; four visits a day, cars and houses; five visits a day, ten thousand taels of gold; six visits a day, towards glory!" Direct sales partners, are you ready? Embark on the road to open up unfamiliar markets to meet your splendor!