Trucks, parts and components supporting the enterprise market is very large. 1989, founded the Great Wall Industrial Company Wei Deliang died in a car accident, Baoding South Dayuan Township sent their own people to take over the Great Wall Industrial Company. But soon there are problems, in 1990, the Great Wall Industrial Company in trouble. 3 million assets and liabilities of 2 million yuan, and even staff wages are not paid out. South Dayuan Township government had no choice but to offer preferential conditions to introduce contracting. At this time the 26-year-old Wei Jianjun came forward and said he was willing to contract, in July 1990 began to serve as general manager of the Great Wall Industrial Company. Wei Jianjun, a high school graduate, had previously worked in Beijing Tongxian Hui Electric Factory, Baoding Carpet Factory, and Baoding Taihang Water Pump Factory. As well as Baoding Taihang Water Pump Factory as a factory director. These are his family's own enterprises. He did not have experience in the production of automobiles. 10 years of headlong struggle on March 2, 1991, Wei Jianjun and Baoding South Danyuan Township Government signed a five-year contract with the Great Wall Industrial Company. This is the beginning stage, the story is not much, Wei Jianjun invited business partner is Wang Fengying, from 1993 as the general manager of marketing of Great Wall Motors, in 2002 as the general manager of Great Wall Motors Co. Is the Great Wall Motor's old merit, at that time, the main business of the Great Wall Industrial Company is still mainly to modify the car, but also for customers to do refrigeration trucks, oil trucks and other special vehicles. Wei Jianjun said. For the Great Wall Motor at that time. Only in the large market, market segments to find opportunities. 1993, the Great Wall Industrial Company experimental launch of the "Great Wall sedan", with other people's chassis, the chassis of the Great Wall car, the chassis of the Great Wall car. The car was handmade and assembled by hand. At that time, the main market in the northeast, priced at tens of thousands of dollars. But in 1994, "the automobile industry industrial policy" was introduced. Automobile industry began to implement the "directory system" of management, "Great Wall car" on the directory, but also on the license. This is a serious setback. From January 1, 1991 signed a five-year contract. Great Wall Industrial Company completed in 5 years from the pain in the respite, recuperation process, and the enterprise began to have a benefit. 1995 December 30th. Baoding South Danyuan Township government again and Wei Jianjun to renew the contract for 5 years. According to the contract agreement: Wei Jianjun commitment to manage and supervise the business of the Great Wall Industrial Company. He pays an annual fee to the government of Baoding South Dayuan Township, and in exchange, Wei also has the right to keep 10% of the profits of Great Wall Industry Company after tax. This is a new beginning. Rarely in the perspective of income distribution for the future distribution of equity to lay the groundwork. 1995 Wei Jianjun went to Thailand. Thailand to visit, he saw the street full of pickup trucks suddenly had a brainwave, "at that time. Major automobile manufacturers are producing cars, and we are not in the car sequence, our technology, resources are not as good as competitors, the manufacture of cars is equal to their own short than the opponent's length. Coupled with the car are - some large enterprises, competition is very fierce," he came back to start researching their own pickup trucks, "we found that the production of pickup trucks at the time of a lot of manufacturers, but the competitors are basically state-owned enterprises, the degree of openness is not high. The mechanism was rigid and the marketing concept was backward. We listed some of the main competitors' figures. Some of the rivals have large sales, but the debt ratio is much higher than our enterprise, the loan burden is very heavy. We also analyze the background of some enterprises． Including business leaders. The analysis gave me a lot of confidence. I think the market its has a lot of potential, the competitors are weaker, and we have ready-made coverings for this model." They put the product consumers should be located in small businesses and self-employed people, the utility pickup DEER (Deere positioning price of one 70,000 yuan, cheaper than the then popular 100,000 yuan pickup truck). All of a sudden there is a batch, the cost also down. 1997, the Great Wall pickup truck sales of only 1,700 units, to 1998. The Great Wall produced and sold more than 7,000 units of pickup trucks, becoming the leader of the domestic industry. 1999 has reached 13,000 units, maintaining the first market sales. The main market for Great Wall pickups is in the private sector