1, digital technology empowers new fruit retail business
Digitalization drives change and intelligently creates fruit ecology. Xianfeng Fruit started from 20 18, and started the strategic transformation driven by digital technology with its leading industrial vision and rich R&D experience. After years of technology research and development and data accumulation, and based on mobile Internet, cloud computing and big data technologies, the company has realized comprehensive digital and online management from procurement, warehousing, logistics, sales to operation, enabling it to join the lean operation of stores and bring better product and service experience to consumers and customers.
2. Direct mining in selected bases around the world.
More than 200 "Mudlegs" buyers have settled in more than 300 fruit planting bases around the world, and directly participated in various links such as superior seed selection, fruit optimization, fine storage and transportation, mature picking, cold chain distribution, etc. "From fresh branches to the tip of the tongue", global selection brings differentiated products and services to provide customers with rich and high-quality fresh fruits.
3, strict inspection and quarantine product safety standards
Taking customers as the center, we have adhered to product quality for 24 years and established a perfect category standard-"five degrees and one safety" standard, namely freshness, nutrition, crispness, slag, fragrance and safety standards. The world's top high-end intelligent inspection equipment ensures product quality, the whole process of information construction can be traced back, professional warehouse management, constant temperature and humidity, real-time monitoring by quality inspectors all the time, timely disinfection of inspection and quarantine to ensure fruit quality.
4, CNC warehousing logistics cold chain distribution.
Cold chain transportation from global base to national cold chain center and then to stores ensures the best freshness of fruits. Information construction such as OMS\WMS\TSM has been completed, and 23 intelligent cold chain logistics centers with a new logistics management system of 480,000 square meters have been formed nationwide, meeting the distribution throughput of 1 10,000 customer outlets. Xianfeng Fruit has built Hangzhou Fresh Cold Chain Logistics Center, Shanghai International Fresh Supply Chain Center (under construction), Hefei Smart Cold Chain Logistics Center (under construction) and Wuhan Smart Cold Chain Logistics Center (under construction) nationwide, connecting peers with advanced digital technology, empowering different industries, realizing industrial operation and helping small and micro enterprises to grow rapidly. We will build Aksu fruit intelligent processing center (under construction), Chile fruit intelligent processing center and Thailand fruit intelligent processing center. Promote the high integration of fruit industry with Internet, artificial intelligence, 5G and other technologies on a global scale, become a demonstration benchmark for domestic fruit industry innovation, and provide global high-quality fruits for domestic consumers and quality customers.
5. Focus on the "online+offline" new retail store of fruits.
Xianfeng fruit is mainly in terminal retail stores, and "online+offline" omni-channel provides customers with fast shopping channels. Based on the service concept of "sincere and infinite affection", we initiated six customer service industry standards: smile at customers, take the initiative to recommend and answer questions, and make customers feel at home. For the nationwide 2000+ stores of Xianfeng Fruit, the headquarters tracked them in real time (brand management, operation standards, commodity management, terminal sales and after-sales service), fully implemented standardized management, inspection, guidance and supervision, provided systematic data support and special services, and strictly implemented various standardized operations, which brought great convenience to franchisees to run a store better? .