What is 3D architectural animation?

Three-dimensional architectural animation is to help designers transform abstract design data into visually appealing image products through computer three-dimensional image technology, so that the audience can experience the sense of space in architecture. Three-dimensional architectural animation generally creates a virtual architectural environment on a professional computer according to architectural design drawings, which can show geographical location, architectural appearance, interior decoration, garden landscape, supporting facilities and natural phenomena such as wind, rain and thunder. Architectural animation is widely used in real estate developers' advertising, project bidding, construction project approval, environmental introduction, protection and restoration of ancient buildings and other fields. No matter what works, highlighting the theme is the first element, so the design before production is particularly important. The theme is not prominent, even with superb rendering effect, the overall effect of the work is still not satisfactory. Cutting-edge design ideas and excellent production level and skills are the focus of the whole work. Architectural three-dimensional animation requires high design ideas. Before production, it is necessary to present a complete animation script, determine the performance subject, design the expression technique of each shot, and draw up the special effects scheme, so as to achieve better results in post-production and team division of labor and cooperation.